Mario L Baeza is Chairman and CEO of The Baeza Group, LLC, a merchant bank firm with controlling interests in media, real estate development and entertainment companies.  Baeza is also the Founder and Chairman of V-Me Media, Inc., a new national Spanish language broadcast television network created in partnership with Channel 13 and 33 other public television stations and currently reaching approximately 50 million U.S. homes.  Upon the digital conversion in February 2009, V-Me will reach 70 million U.S. homes and approximately 80% of all U.S. Hispanic Households. Baeza is also the Founder and Chairman of AJM Records, LLC.  Baeza is the former Chairman and CEO of TCW/Latin America Partners, LLC, a private equity firm investing in Latin America;  former President of Wasserstein Perella International, Inc.,  Managing Director and member of the Executive Committee of Wasserstein Perella and Chairman and CEO of GrupoWP, the Latin America-focused arm of the firm.  Previously, Baeza was a Senior Partner of the law firm of Debevoise & Plimpton.

Mario L. Baeza serves on the board of Air Products and Chemicals, Inc., Ariel Mutual Funds, Brown Shoe Company, Inc., Israel Discount Bank and Urban America, LLC.  Baeza was the former Lead Director of Tommy Hilfiger, Inc., prior to its sale in a leveraged buyout.  Baeza also served on the board of WNET/Channel 13, and was co-founder and member of the Board of Jazz @ Lincoln Center.   His charitable activities include membership on the boards of directors of The Hispanic Federation, Inc. and The Cuban Artists Fund.  Mr. Baeza is the Chairman of New York City's Upper Manhattan Empowerment Zone.

Mr. Baeza received a B.A. from Cornell University and a J.D. from Harvard Law School

Manoel Baiao has been working for 30 years in Information Technology and Telecommunication. With a degree in Telecommunication he started his career at Medadata Informatica which now belongs to AMPER, a Telefonica de Spain Group. After 11 years, Baiao moved to the United States where he founded Neolink International in New York City www.neolinkinternational.com.

As the CEO/President of the company for 18 years, he has been helping US corporations, among them many Fortune 500 companies, to gain a competitive edge and expand their businesses in the US and in emerging markets like Brazil and Mexico.  Neolink also offers innovative solutions and services for Brazilian and Mexican companies looking to develop business in the US. 

Baiao’s expertise and leadership gives him the strategic coordination to identify new opportunities, establish connections between parties and close deals.  The executive offers a wide range of services from concept to implementation to results. 

Baiao has very strong relationships with a variety of leaders in both the private and government sectors in Brazil and abroad.  He frequently is invited by academia as a guest speaker and panelist on the subject of international business development.

Lucia Ballas-Traynor was named publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., in July 2008.  She is charged with overseeing all advertising and marketing operations for the magazine and its website, peopleenespanol.com.

Prior to joining PEOPLE en Español, Ballas-Traynor was senior vice president and general manager of MTV Tr3s.   Under her tenure, she helped re-brand the network and established it as the most widely-distributed TV network dedicated to today’s bicultural Latino youth.  In 2003 Ballas-Traynor was SVP of Hispanic marketing for IDT Corporation where she was responsible for formulating marketing strategies for the telecom division.

A Hispanic marketing veteran, Ballas-Traynor started her career in Hispanic television over 20 years ago at Univision where she held various positions including sales director for the network’s Mas magazine.  In 1999 she was named general manager of Galavision, the cable television network owned by Univision.  Under her leadership, she grew the network’s coveted 18-34 year old demographic and nearly doubled the distribution, making Galavision one of the most popular Hispanic networks in the United States for teens and young adults.

Ballas-Traynor has been was named a “Media All Star” by Adweek’s Marketing y Medios, and was profiled in The Hollywood Reporter’s “Latino Power 50” list. She has also been recognized as a top “Women in Music” by Billboard Magazine, one of the “25 Most Powerful Hispanic Women in the Entertainment Industry” by The Hollywood Reporter, and one of “10 Women to Watch” by Multichannel News Magazine.

A native of Chile, Ballas-Traynor is a graduate from New York University and lives with her husband and two children in New Rochelle, NY

Cathy Baron Tamraz, President and Chief Executive Officer of Business Wire, oversees the company's day-to-day operations, long-term strategic planning, international expansion and global branding.

Under her leadership, the company has grown to be the leading commercial news wire in the United States and has successfully expanded its worldwide footprint, adding bureaus in the United Kingdom, France, Germany, Canada and Japan among others. 

Cathy was the main architect in selling Business Wire to Berkshire Hathaway. Her November 2005 letter to Warren Buffett detailing the synergies between the two firms resulted in the company being acquired on March 1, 2006.

In 2008, Cathy presented to the Securities and Exchange Commission’s Advisory Committee (CIFiR) reviewing policies on the use of Internet technologies in the disclosure of market-moving material information.

That same year, Business Wire launched LatinoWire® so that professional communicators could effectively target Latino-focused media.

She joined Business Wire in San Francisco in 1979 and opened the New York office in 1980. Cathy was named head of the company’s New York region in 1987 and in 1990 she was named a vice president and appointed to the company's executive committee. In 1994 she was named senior vice president, executive vice president in 1998, chief operating officer in 2000, president in 2003 and CEO in 2005.

Prior to joining Business Wire, Cathy worked in the travel industry in Hawaii. She holds a bachelor's degree in English and education from SUNY at Oneonta and a master's degree in literature from Stony Brook University.

She participates in conferences and seminars in the investor relations and public relations industries and has published articles on financial disclosure and new technology. 

Cathy is headquartered in New York

Demian Bellumio is the President and CEO of Hoodiny.

Prior to founding Hoodiny, Demian was the vice president of corporate finance & development at Terremark Worldwide, Inc., a leading provider of Internet infrastructure services in the U.S., Latin America and Europe. 

While at Terremark, he executed over $200 million in financing transactions, including a $45 million secondary offering, an $80 million senior debt financing and an $86 million convertible note financing. Bellumio also was responsible for developing and managing a $60 million corporate budget and coordinating investor relations' activities. 

In addition, Demian is a founding member and shareholder of BroadSpan Capital, Ltd., an investment banking firm that specializes in Latin America and the U.S. Hispanic market, with offices in Miami and Rio de Janeiro.

Prior to BroadSpan, Demian worked for the Latin American division of Barclays Capital, the investment-banking arm of Barclays Bank PLC.  Demian received his B.B.A. in finance, international business and marketing from Florida International University (FIU) in 2000.

He is a member of FIU's Dean's Council, the College of Business Administration's principal advisory board. 

Bellumio was born in Buenos Aires, Argentina.

Jackie Bird is the CEO of Redbean Society, LLC

Strategic, inner-driven and with a keen vision for innovation, Jackie brings to bear an unparalleled depth and scope of experience developing successful marketing strategies and communications campaigns for clients like Procter & Gamble, Goya Foods, Kmart and Walmart, among many others. She is now devoted to her most recent professional challenge, creating a unique offering in the U.S.: Redbean Society, the only marketing communications firm that’s 100% specialized in targeting Latina women.

Jackie has been setting her unique pace and style over the course of her over 20-year career in marketing communications and agency management. Prior to venturing into her own business, Jackie was at Grey Group on assignments that included Puerto Rico, Latin America and the U.S. Hispanic markets. During her tenure at Grey, she successfully developed two agencies to become leaders in their respective markets, Grey Puerto Rico (previously West Indies & Grey) from 1993-2000 and Winglatino, U.S. Hispanic market, from 2000-2008. Additionally, she led initiatives like the creation of an integrated marketing service unit, new business development and the implementation of audit and compliance processes to ensure the agency’s financial integrity.

A Puerto-Rico born Latina, Jackie has earned the respect of her clients and industry peers in the U.S. Hispanic ad industry. She is Past Chair & Board Member of AHAA (Association of Hispanic Advertising Agencies) and past member of the AAAA’s Hispanic Committee. She is also a member of the BBB’s Hispanic Advisory Committee in New York. Her philanthropy efforts include serving as Trustee for the American Foundation for the Blind (AFB) and collaborating with the Latin Media & Entertainment Commission of New York (LCMEC), the National Center for Missing & Exploited Children (NCMEC) and El Museo del Barrio in New York.

On a personal note, Jackie’s passions are eclectic and multi faceted. She is an avid enthusiast of Latin American art, music and culture; enjoys sushi as much as Puertorican arroz con habichuelas (rice & beans); and loves to ski powder in Colorado and sail the Caribbean. She resides in New York City.

Peter Blacker is the Executive Vice President of Telemundo’s Digital Media and Emerging Businesses Division. He reports to Jacqueline Hernández, Telemundo’s Chief Operating Officer.

In this role, Blacker leads the division’s mission to fully leverage original programming on Telemundo and mun2, the network’s cable channel for bi-cultural youth, through custom branded entertainment, digital and mobile cross-platform solutions. He oversees the network’s digital and mobile properties including Telemundo.com, the MSN and Televisa partnerships, holamun2.com, International Digital Media and Telemundo Emerging Platforms, which also incorporates Mobile and Licensing and Merchandising efforts. Due in large part to Blacker’s efforts, Telemundo has become a digital powerhouse that currently streams over 14 million videos monthly, making it a leader within the NBC Universal family. In addition, Blacker’s team collaborates and partners with Telemundo’s Sales Teams to offer 360 degree promotions on-air and offline and explore new marketing alternatives as they come to the market - from podcasts to broadband sponsorships -  offering advertisers the very latest in interactive marketing.

Formerly the Senior Vice President of Digital Media for the Telemundo Network Group, Blacker joined Telemundo in 2005 and led the company into the digital media space. He was responsible for developing the network’s partnerships with MSN, Yahoo, Terra, Esmas and iTunes on the launch of iTunes Latino. He also launched the popular bi-lingual youth site, holamun2.com. Blacker has received several industry accolades. In 2006, Blacker was recognized by Advertising Age in its annual "Media Industry Top 40 Under 40’" and in 2007 he was selected by the publication as one of the "Top 10 Players in the U.S. Hispanic Media Market."

With over a decade of experience, Blacker was previously Vice President, Multicultural & International for AOL Media Networks.  There he created AOL’s first Interactive Marketing Strategy for the U.S. Multicultural Market and led pioneering market research efforts such as the AOL Roper Starch Latino CyberStudy and AOL Urban Insights Series.

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Ivan Braiker is Chief Executive Officer and co-founder of mobile marketing pioneer HipCricket.  In April, HipCricket introduced the first comprehensive Hispanic Mobile Marketing Network which now has more than 90 Hispanic media properties, and reach to 14 of the top 15 U.S. Hispanic markets and to more than nine million listeners and viewers.

Ivan has been a force for change in the broadcast industry for decades.

He began his 30 years in broadcast media as an account executive with a CBS television affiliate in Las Vegas, but soon became co-owner and operator of a radio station there. In 1976, he took a position heading Belo Broadcasting’s radio division, where he was recognized as a successful major-market General Manager.

He later co-founded and was president of Satellite Music Network, the first radio network to distribute live, 24-hour programming via satellite – an innovation that earned him Billboard Magazine’s “Trendsetter of the Year” award.

In the interim, he built a series of radio networks, starting with Olympia Broadcasting, which became one of the first publicly-held radio groups. When Ivan got there, it was a single station; when he left, it held a 15-station portfolio with presences in eight key markets. He subsequently co-founded and served as president of New Northwest Broadcasters, which grew under Ivan’s leadership to hold more than 40 stations.

His reputation for leadership has earned him the respect of an entire industry. He is a frequent speaker at National Association of Broadcasters and Radio Advertising Bureau events.

Chiqui Cartagena is a Hispanic media pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español, and marketing programs like Club Música Latina for Columbia House. Ms. Cartagena also has over 10 years of experience as a journalist in broadcast media, having worked in the news divisions of both Univision and Telemundo networks in Miami and New York. 

Today, Ms. Cartagena is recognized as a thought leader in the media, marketing and business worlds for her ground-breaking work in the Hispanic market. She is regarded as a strategic thinker with deep Hispanic consumer insights and has worked with a wide variety of clients including Unilever, McDonald’s, PepsiCo, Kellogg’s, Kraft, Kmart/Sears, MetLife and others developing culturally relevant marketing programs.

In April of 2007, the Direct Marketing Association named Chiqui the Hispanic Direct Marketing Professional of the Year in recognition of her many contributions in the Hispanic Market. Ms. Cartagena is the author of Latino Boom! Everything you need to know to grow your business in the US Hispanic market which is currently being used to teach Hispanic marketing at UCLA, Florida State University and Wharton Business School. She is currently working on her next book which will be published in 2010

Kevin Conroy serves as president of Univision Interactive Media Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States.  Univision Interactive Media includes Univision.com, the leading Spanish-language Internet destination in the U.S. and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings.

Since joining the company, Mr. Conroy has secured partnerships with leading technology companies, content producers and mobile developers to expand and enhance user experiences on Univision’s digital platforms. Univision Interactive Media is now the largest Spanish-language publisher, featuring best-in-class content, tools and comprehensive resources across a wide range of consumer verticals. Mr. Conroy has also launched the Univision Partner Group, a Hispanic publisher and advertising network featuring quality Spanish-language sites across both online and mobile platforms. In addition, he has expanded the company’s mobile offerings, which include mobile Web portals, mobile applications, in-show interactive elements, mobile video channels, text-messaging platforms and an extensive catalog of downloadable content.

Mr. Conroy has more than 20 years of advertising and media experience. He is one of the most accomplished executives in the consumer Internet and online media business, having held a number of senior programming, product, marketing, distribution and operations roles. Mr. Conroy has led large global teams of content programmers, designers, Web developers and software engineers, building consumer Websites and software applications, and has managed a number of popular Web brands, including AOL, AIM, ICQ, Moviefone, Netscape, Truveo and Winamp.

Prior to Univision, Mr. Conroy spent eight years at AOL, most recently as executive vice president of Global Products and Marketing, where he oversaw development of AOL’s desktop, Mobile and IPTV products for the U.S. and 30 countries around the globe. He also oversaw the company’s marketing strategies, new distribution models and partnerships. Prior to that, he held several other senior positions at AOL including executive vice president and chief operating officer of AOL for Broadband and senior vice president and general manager of AOL Entertainment. Among many successes at AOL, Mr. Conroy is credited with the revitalization of AOL’s products for the Mac and iPhone platforms, including the award-winning AOL Radio for iPhone. His accomplishments also include building AOL Music, launching AOL Sessions and AOL’s online radio offerings, and establishing a partnership with CBS Radio to create the largest online radio network. 

Prior to AOL, Mr. Conroy was chief marketing officer and president of New Technology at BMG Entertainment, a division of Bertelsmann AG, where he was responsible for overseeing all marketing and new media development for BMG’s businesses, and managed the worldwide marketing campaigns for some of the world’s biggest artists.  Prior to BMG Entertainment, he was vice president, marketing at CBS/FOX VIDEO.

Monica Coronatti was the senior television correspondent at Bloomberg Spain TV, from January 2005 to February 2009,  where she covered topics of the US and international economy and financial markets.

At Bloomberg, Monica anchored weekly and monthly shows and interviewed numerous economic world leaders such as; the former IMF Managing Director Rodrigo Rato, the European Commissioner of Economic Affairs, Joaquin Almunia, former President of Spain Jose Maria Aznar, Spanish Vice-president of Pedro Solbes, and Colombian President Alvaro Uribe, to name a few. She has also been a participant of some of the most important summits and meetings of international agendas, including the International Monetary Fund, World Bank and G-7 meetings in Washington DC. 

Before joining Bloomberg, Monica, was appointed New York Chief Bureau Correspondent for the Spanish financial TV ‘Expansion in 2000 to 2004.  ‘Expansion’ was the leading financial national TV station in Spain, and part of Recoletos Group (a former subsidiary of Pearson, the British media group that publishes Financial Times). As an employee of Expansion, Monica reported live from NYSE, NASDAQ and NYMEX, covering market updates, analysis, and all subjects related to finance, including politics, and editing financial news weekly features on US and Latin American corporations.

Her trajectory as a journalist in radio and print started in Madrid where she worked for various Spanish Media, including the defunct radio station Radio Oeste Madrid and the underground pop culture Magazine Undersound.

Currently she works as a freelance journalist and media relations Consultant.  Among her clients include the Spain-US Chamber of Commerce, Inc.

She has a B.A. in Journalism from the Universidad Complutense of Madrid and holds a Professional Certificate in Techniques of Social and Market Research from Universidad a Distancia UNED and a certificate in Oratory and Image studies at College Zurbaran (Madrid).

Christopher Crommett is the former EVP/GM of CNN en Español who steered the 24/7 TV network to record profitability and distribution.

Specializing in the U.S. Hispanic & Latin American news markets, Christopher Crommett is a content and business development consultant, and frequent speaker on media, management & diversity issues.

He also oversaw CNN en Español's strategic development, radio & digital services, and social media integration initiatives. Under his leadership, CNN en Español earned a Peabody, two duPont-Columbia Silver Batons, numerous Latin American journalism awards, and 13 Promax|BDA Awards.

Prior to embarking on his 19-year career at CNN, Crommett worked in the New York market, serving as news director at WXTV-41/Univisión and at WADO Radio. He began his broadcast news career in Puerto Rico, where he grew up. A classically-trained singer, Crommett is also a music producer

Crommett is a Lifetime Member and former Regional Director of the National Association of Hispanic Journalists, and has earned several professional distinctions, including the National Eagle Leadership Institute’s “Eagle Award.” Crommett also sits on the board of the Atlanta-based non-profit Health and Education Relief Organization (HERO), dedicated to building schools and clinics in Haiti.

David-Michel Davies is the Executive Director of The Webby Awards. Since becoming executive director in 2005, David-Michel Davies has overseen a period of major growth for the Internet’s top prize, expanding the awards to recognize achievement in interactive advertising, online film and video, and mobile.

Under Davies’ leadership, The Webby Awards has become the biggest night of the year for online culture and commerce, attracting such luminaries as Al Gore, David Bowie, Prince, Jimmy Fallon, Stephen Colbert, will.i.am, YouTube co-founders Chad Hurley and Steve Chen, Twitter co-founder Biz Stone, and Arianna Huffington. Last year, The Webby Awards received nearly 10,000 entries from more than 60 countries.

As chairman of Internet Week New York, Davies has helped turn the weeklong festival celebrating New York’s Internet community into a major industry event.  The second annual Internet Week New York, held in June 2009, drew an estimated 15,000 people to over 80 events hosted by a broad mix of companies, including YouTube, Time Warner, Digg, and NY Tech Meetup. Internet Week New York 2010 will take place June 7 - 14, 2010.

Davies’ analysis of Internet culture has also made him a trusted source for media outlets worldwide, including Good Morning America, MSNBC, Fox News Channel, Hollywood Reporter, and Reuters.

Carmen DiRienzo is a seasoned broadcast executive with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial 9vision and spirit.   
 
As the only female President/CEO of a national Hispanic Network, Carmen has built and launched V-me, guiding the fastest-growing Hispanic TV channel in history into the 4th-largest US Spanish network (reaching 70% of US Hispanic TVHH’s), and advocating V-me’s unique mission to provide high-quality,  intelligent television – kids, lifestyle, current affairs, entertainment -  for Latino families.

As President/CEO, Carmen has taken the lead on all major deals: distribution (40 affiliate station contracts), content negotiations (BBC, National Geographic, Lazytown, Sesame Workshop and others), grants (CPB), community-based brand partnerships (Participa 2008 Voter Education, Honor Hispano for Military Families ) and investor funding.  
 
Carmen’s influence is felt in many areas of aspect of public television including service on CPB’s Advisory Board for Ready to Learn, which oversees the DOE’s $30M for educational programming; and extensive work with V-me’s affiliate stations developing and promoting educational outreach programs to the Hispanic community.  
 
Before taking the helm at V-me, Carmen was Vice President and Managing Director of Corporate Affairs for Thirteen/WNET (now WNET.ORG) New York, the nation’s flagship public broadcasting station. During her tenure in this role she led the creation of Thirteen’s first cable-only program service, relocation to a state-of-the-art digital facility, merger with WLIW21 in Long Island and negotiated many successful creative partnerships. It was in this role that she began the development of V-me as a truly meaningful service for public television stations to offer on the newly created digital bandwidth.  
 
Carmen is Vice Chair of the Lower Manhattan Cultural Council, and serves on the Boards of the NY Latino Theatre Festival, the National Parks of New York Harbor Conservancy and on the Florida Atlantic University Multi-Media Advisory Board.
 
Prior to joining Thirteen, Carmen was an attorney in private practice, specializing in labor and employment law, primarily for broadcast and entertainment industry clients, including Group W, WWOR-TV, WNET, WGBH, KCET, WETA and PBS. She is a graduate of Syracuse University and obtained her juris doctorate from the George Washington University National Law Center.

Patrick Dolan is the Executive Vice President and Chief Administrative Officer of the Interactive Advertising Bureau.   As EVP & CAO, Mr. Dolan is responsible for finance, operations, costs, compliance, and risk management.  In addition, he works closely with the rest of the executive management team to supervise strategy and revenue optimization. 

Mr. Dolan served as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe.   Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.   

Following the Open Society Institute, Mr. Dolan joined DoubleClick, Inc. first as their Director of International Finance and later as Director of Business Operations.  Mr. Dolan was responsible for establishing international financial operations as well developing new businesses that DoubleClick, Inc. acquired, including Abacus.  

In 2001, Mr. Dolan moved to Miami to assume the position of Executive Director of Finance and Operations for The Locomotion Channel, a cable channel which was co-owned by Hearst Entertainment and Corus Entertainment which broadcast in Latin America.   He managed worldwide business operations for the channel until it was sold to Sony Entertainment. 

Mr. Dolan later served as CFO of the Early Learning Coalition of South Florida, a not-for-profit with a budget of over $160 million, and most recently ran his own business management consulting firm where he worked with clients in New York, Miami and other U.S. cities on issues including trade association product development, business operations, forecasting, budgeting, financial management and marketing.    

Mr. Dolan received his B.A. in Economics from the University of Virginia and his MBA from Virginia Commonwealth University.

Jose Fernandez is a partner in the New York office of Latham & Watkins, and Global Co-Chair of the firm’s Latin America practice. For over two decades, his practice has focused on Latin America, working on a wide variety of matters as the economies of the region have evolved. Mr. Fernandez has handled some of the region’s most complex acquisitions for corporations and private equity firms, and has advised on financings, privatizations, securities offerings, arbitrations and joint ventures across a number of Latin American countries. He also represents banks in loans and restructurings in a cross-section of industries, including mining, energy and telecommunications. His broad practice includes advising governments and bidders in more than 20 privatizations throughout Latin America and Africa.

Mr. Fernandez was named one of the “World’s Leading Lawyers” by Chambers Global for his M&A and corporate expertise, an “Expert” in International Financial Law Review’s “Guide to the World’s Leading Project Finance Lawyers”, and one of the “World’s Leading Privatization Lawyers” by Euromoney Publications. He has been featured by Hispanic Business Magazine in its “100 Influentials List” for 2006 and 2007. He is recognized as a leading Corporate Finance attorney in the Latin American market in the Chambers Global 2008 legal guide and a leading Latin America attorney in the Chambers US 2008 legal guide.

Mr. Fernandez serves on the Board of Directors of Dartmouth College, Accion International, Council of the Americas and Middle East Institute. He has been both chair of the American Bar Association's Inter-American Law Committee and chair of the Committee on Inter-American Affairs of the Association of the Bar of the City of New York. He is currently Co-Chair of the Cross Border M&A and Joint Ventures Committee of the New York State Bar Association.

Mr. Fernandez is also a member of the Council of Foreign Relations, and a Commissioner in the New York City Latin Media and Entertainment Commission.

Alberto Ferrer is Managing Partner, Director of Direct + Digital Marketing at The Vidal Partnership. Initially brought in to develop direct and digital marketing at the agency, he also created the Linguistic Services, Traffic Services, and Information Technology departments. Alberto also overhauled the Studio and the Print Production department. He now oversees each of these departments at TVP. In addition, Alberto is deeply involved in corporate strategy and development, leading projects that impact the agency overall.

An award-winning marketing communications veteran, he has dedicated his career to marketing disciplines that drive measurable business performance like direct and digital marketing. Alberto has experience in both the client and agency side of the business, in the general US, US Hispanic, and Latin America markets. He has worked in varied categories including telecommunications, financial services, packaged goods, automotive, technology, real estate, retail, and government.

Alberto has been recognized for his work with both the Hispanic Interactive Advertising Pioneer award by the Interactive Advertising Bureau (IAB) in 2006 and Hispanic Media All Star for Digital in 2007 by Adweek’s Marketing y Medios magazine. Often quoted in the trade press, Alberto is an industry leader who is a member of the AAAA Digital Marketing Committee and the AHAA Digital Marketing Taskforce. He writes for Advertising Age’s blog The Big Tent as well as for other publications and his own blog.

Prior to joining The Vidal Partnership, Alberto held management positions at La Agencia de Orcí, Wunderman/Young & Rubicam, J. Walter Thompson, Leo Burnett, and AT&T. He holds an MBA with concentrations in marketing and organizational behavior from the Kellogg School at Northwestern University, in addition to having completed graduate-level coursework in the Integrated Marketing Communications program at the university’s Medill School. He also holds a Bachelor of Science degree in marketing from Bentley University.

Ruth Gaviria is the Vice President of Hispanic Ventures for Meredith Corporation. Gaviria began her career with Meredith in January 2004. In the fall of 2005, she created and launched the lifestyle magazine, Siempre Mujer, targeting Hispanic women living in the U.S.

In addition to Siempre Mujer, Gaviria oversees the continued development of Meredith’s Hispanic magazine portfolio including Ser Padres, Ser Padres Espera and Ser Padres Bebé; all re-launched and redesigned in 2008. Prior to joining Meredith, Gaviria served as the Director of Marketing and Brand Development for People En Español, a Time Inc. publication.

Gaviria’s extensive experience and success in developing products and services for the Hispanic community includes serving as Director of Multicultural Markets at Colgate Palmolive from 1992 to 1999 and as Vice President, Global Marketing, for Fusion Networks, where she developed the company’s marketing and Web brand positioning in the U.S. and Latin American Hispanic markets in 2000.

In addition, she held several sales and brand management positions at Miller Brewing Company from 1987 to 1992. Gaviria began her marketing career at Procter and Gamble in 1985.

Gaviria was most recently named one of Advertising Age’s Top Hispanic Media Players to Watch in 2005 and prior to that she was named one of Advertising Age’s Top 100 Marketers in 2000. In February 2007 she was appointed to the board of directors of the National Latino Children’s Institute. She is considered a leading authority in marketing to the U.S. Hispanic consumer. She received her undergraduate degree from Tulane University in New Orleans and resides in Westport, Connecticut with her son, Mateo Gaviria.  

Liliana Gil is the Vice President of Strategic Marketing and Managing Partner of Acento Group (AG).

A consummate young executive, thought leader and rising star, Liliana Gil has been recognized for her passion and leadership in support of diversity, women in business and her deep understanding of the dynamic and fast growing Multicultural and Hispanic markets in the U.S. Gil’s solid career with Johnson & Johnson as the Director of Worldwide Marketing Services has provided her with a platform to influence the marketplace in the creation of innovative strategic relationships with agencies, brands, media, the community and corporations alike. 

As a managing partner of Acento Group, Lili has recently taken a senior role to lead the creation and of a Marketing conglomerate called the XL Alliance. Joining other well known Marketing experts like Armando Martin, Enrique Arbelaez, Manny Fields, Mark Robinson and Monica Torres, the Alliance is a unique agency created “by former clients for clients.” It provides specialty services in retail-shopper marketing, healthcare and digital and new media. With a business model founded on principles of synergy and best-of-breed talent, the XL Alliance includes members such as Acento Group- experts in digital and new media, XL Edge for retail and XL Healthcare.  Clients include various Fortune 500 clients, retailers and organizations like the Latin Recording Academy, the Latin GRAMMY®s, MISSION Skincare, Serena Williams, among others-- which are launching non-traditional platforms to better reach the fastest growing market segment in the U.S: the Multicultural consumer.

Prior to her entrepreneurial accomplishments, her impressive track record includes the creation of “Proyecto MAS,” (J&J’s corporate wide Multicultural Marketing initiative) and the development of the corporation’s first Multicultural Strategy for the Pharmaceutical Group “MMX- Multicultural Marketing Excellence”. Brands that Gil has directly influenced include: Topamax, Levaquin, Tylenol, Lactaid, Splenda, Aveeno, Johnson’s Baby, among others. Gil has also collaborated with colleagues and powerful brands such as FOX Home Entertainment, Univision, Telemundo, among others.

Despite her professional success, it is Gil’s contributions to the community and the industry that provide her the greatest satisfaction. Her legacy lies in founding and supporting groups such as MAHO Designs (Makers of Hope) a foundation which helps artisans in vulnerable areas of Colombia; and HOLA, the Hispanic Organization for Leadership & Achievement, a mentoring and social responsibility arm of J&J now with over 1,500 members.

Gil is a recognized speaker, inspirational mentor to many and industry contributor who has been featured in countless publications, magazines and industry events. She has also contributed to diversity studies with the Harvard Business Review as part of a private sector task force entitled, "The Hidden Brain Drain: Women and Minorities as Unrealized Assets."

Prior to J&J, she held various positions at Huguley Healthcare Systems and Walt Disney World’s Celebration Health. An immigrant from Colombia, and bilingual, Lili holds a Bachelor’s degree in Business Finance from Southwestern Adventist University. She has also completed foreign studies at Deakin University in Melbourne Australia, post-graduate studies at Rollins College (Crummer Graduate School of Business) and holds an MBA from the University of Colorado.

Jacqueline Hernandez was named Chief Operating Officer of the Telemundo Communications Group, Inc. in April 2008. In this newly created post, based in New York City, Hernández oversees all domestic revenue and marketing; digital media and emerging platforms; mun2, Telemundo’s Latino-youth cable network; affiliate relations; and all research functions.
A seasoned executive with over 20 years of media experience across television, online and print, Hernández is responsible for leading and unifying all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. She is also charged with bridging all Telemundo offerings to domestic advertising clients and enhancing Telemundo’s connection with its audience. In addition, Hernández will partner closely with Telemundo's programming, studio, and news and sports leaders to strategically grow Telemundo's market share.

Prior to joining Telemundo, Hernández served as Publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., since March 2004. At the magazine, she was charged with overseeing all advertising and marketing operations for the publication as well as the website, PeopleEnEspanol.com.
Throughout her successful career, Hernández has received several distinguished accolades including recognition as one of Advertising Age’s “Top 10 Players in the Hispanic Market” in 2005 and 2007, and was profiled in the magazine’s 2007 “Women to Watch” list. In 2006 she was named Adweek’s Marketing & Medios’ “Media Executive of the Year” and was featured in Hispanic Magazine’s “Latinas of Excellence” annual issue. In June 2007, Media Industry Newsletter named Hernández “Sales Team Leader of the Year” in the single title category.

Before joining PEOPLE en Español, Hernández was vice president of global account development at Turner International, responsible for driving advertising revenues from key global accounts, as well as steering the marketing, research and sponsorship departments for Turner International’s properties (CNN International, CNN en Español, TNT Latin America and Cartoon Network). She also served as vice president of Turner International’s integrated sales team, where she led the creation and execution of integrated TV/Web ad-driven sponsorships for the company’s international portfolio. She joined Turner Broadcasting in March 2000 as director of interactive sales, where she headed up the global interactive sales team for CNN International and Cartoon Network.

Prior to joining Turner, Hernández was marketing director of Time Inc. International, where she was instrumental in developing cross-platform advertising opportunities for TIME, Fortune and Asiaweek. During that time, she received a President’s Award for the company’s first multi-lingual and cross-media platform, “Leaders of the New Millennium.” She worked at the Village Voice, directing the special projects advertising sales team and developing strategic partnerships, and began her advertising sales and marketing career at the Boston Globe.

Hernández is on the nominating committee for the Emmys en Español and sits on the advisory board for the Simmons School of Management, part of Simmons College. She was named the first VP for the International Advertising Association and is also involved in the Advertising Women of New York and National Association of Minorities in Cable. In 2005 she created the Time Warner Hispanic Executive Program, aimed to recruit director-level talent to cross-train in the business of marketing to Hispanics.

Most recently, Hernández was appointed to New York City’s Latin Media and Entertainment Commission, where she advises the Mayor’s office on business development and retention strategies for the Latin media and entertainment industry.

She received her MBA from Baruch College and her undergraduate degree from Tufts University.

Nancy Hill was named president and chief executive officer of the 4A’s on February 1, 2008. Previously, she served as chief executive officer at Lowe New York.

A veteran of 4A’s member agencies on both east and west coasts, Ms. Hill has served as executive vice president and managing director at BBDO New York, where she oversaw several of the agency’s largest accounts.

Ms. Hill joined BBDO from Hill | Holliday, where she was first president of its San Francisco office, and later served as executive vice president and managing director for New York. Her background is steeped in technology experience from clients such as Cisco, Microsoft, LucasArts, Sybase, Sony, and Verizon.

In San Francisco, she was named one of the “75 Most Influential Women in Business” in both 2001 and 2002 by the San Francisco Business Times. She was named a “Woman to Watch” by Advertising Age in 2008.

Ms. Hill began her career in the recording industry. Later, she spent 11 years at Doner in Baltimore and TBWA\Chiat\Day before moving to San Francisco to lead Goldberg Moser O’Neill, which became Hill | Holliday in 2001.

Ms. Hill has served on the Board of Directors of the Miami Ad School and led the launch of its New York campus. She currently serves on the Boards of various industry and charitable groups, including the Advertising Council, Advertising Week, Agencies in Action, Arthritis Foundation of New York, National Advertising Review Council, People Helping People and TORCH.

In addition to many teaching engagements throughout the country, she is actively involved in a community and education program in Ecuador where she has a home

Brian Hopman is Regional Director of Broadcast Markets, Latin America & Southeastern U.S. for The Associated Press. AP is the essential global news network, and the world’s largest and oldest news organization, serving as a source of news, photos, graphics, audio and video.

In his role with AP, Hopman manages the news organization’s business with broadcasters in Latin America, the Caribbean, and the U.S. Hispanic markets, including key customers such as Univision, Telemundo, Televisa, TV Azteca, and TV Globo. Hopman helps shape the AP’s strategy and advises on the development of products for the Latin American and U.S. Hispanic markets.

For five consecutive years, Hopman has won achievement awards for exceeding goals, and in 2008 he won AP’s Bart Swenson Award for being the top achiever in the division. He joined AP in 1998 in its Broadcast Technology group, serving clients of AP’s ENPS news production system. In that group, Hopman brought the ENPS system into Latin America, coordinating sales, marketing, installations and training. Prior to joining AP, Hopman held positions in newsrooms at Hearst-Argyle Television’s WBAL-TV in Baltimore and WISN-TV in Milwaukee.

Born in Chicago, Hopman holds a B.A. in Political Science and Broadcast Journalism from Marquette University, and is currently in the Executive MBA Program at the Smith School of Business at the University of Maryland. He also studied at the Universidad Complutense of Madrid and is fluent in Spanish and Portuguese. Hopman is married and lives on Capitol Hill in Washington, DC.

As Chief Operating Officer, Winter Horton is responsible for the day-to-day operational management of Liberman Broadcasting, Inc. (LBI). In this capacity, he oversees all of the Company’s television and radio stations.

Over the last year, Mr. Horton has spearheaded the expansion of Estrella TV through acquisitions and affiliate deals, helping to grow the network’s reach to 73 percent of U.S. Hispanic households. In addition to its seven owned and operated stations, the company currently has affiliate agreements in place across the top 20 Hispanic markets including New York, Miami/Fort Lauderdale, San Antonio, San Francisco/Oakland/San Jose, Brownsville/McAllen, Sacramento/Stockton/Modesto, Albuquerque/Santa Fe, Fresno/Visalia, El Paso, Orlando/Daytona Beach, and Tampa/St. Petersburg.

Estrella TV counter programs the imported programs found on other Hispanic networks by broadcasting unique and entertaining content -- musical-variety, comedy, scripted drama, talk and game shows – that features top talent from the United States, Mexico and Latin America. Aside from his stateside efforts, Mr. Horton facilitates the growth of LBI’s programming internationally, serving as one of the primary contacts for syndicators interested in LBI’s library and new productions.

Mr. Horton joined LBI in 1997 as Vice President of Programming for KRCA Ch. 62, Estrella TV’s flagship television station in Los Angeles.

After graduating from UCLA, Mr. Horton started a commercial production company in Hollywood. He produced and directed numerous commercials and received a Los Angeles Emmy award for directing in 1994. Mr. Horton and his producing partner, Dean Cain, had development deals at both HBO and ABC television and produced several television shows.

Born in Greenwich, CT, Mr. Horton received his Bachelors degree in Film and Television from UCLA.

Mr. Horton lives with his wife and two children in Los Angeles, CA.

Robert C. Lieber is Deputy Mayor for Economic Development. Prior to his appointment, Lieber was the NYC Economic Development Corporation President, where he helped shepherd the Jamaica, Queens rezoning to completion, drawing on the work of more than a dozen City agencies in one of the largest rezonings that New York City has ever done. He helped develop the comprehensive rezoning plan for Coney Island and helped steer the City’s efforts to create a new mixed-use neighborhood in Willets Point. As Deputy Mayor, Lieber will continue his work on the development of Moynihan Station, the river-to-river rezoning of 125th Street in Harlem, the transformation of the Kingsbridge Armory, and the development of the site of the former US Naval Homeport in Staten Island for which the Economic Development Corporation released three Requests For Proposals in October.

Lieber previously served as Managing Director for the Private Equity division of Lehman Brothers, Inc., where he was responsible for originations for a $2.8 billion real estate merchant banking fund. Prior to that, he was Group Head of Global Real Estate Investment Banking at Lehman. In 1999, and again in 2003, Lieber was recognized by Institutional Investor Magazine for “Deal of The Year,” and he was named “Financier of the Year” in 2005 by Commercial Property News. Lieber holds a BA from the University of Colorado and a Masters of Business Administration from The Wharton School at the University of Pennsylvania. He is Vice Chairman of the Zell-Lurie Real Estate Center at the Wharton School, and Trustee of the Urban Land Institute. Lieber also acted as an Adjunct Professor at Columbia Business School teaching Real Estate Capital Markets.

Katharine Lewis is Deputy Head of FM Ventures, the venture capital fund of FremantleMedia, the world's largest independent TV production and entertainment company and producers of such shows as The Price is Right and Idols. She is responsible for all of the funds' Latin American and North American investments.

Recent activities include investments and partnerships in the social media, video gaming, online video content, Telenovela and other TV production sectors. Previously, Katharine was the Vice President of Global Participation Television, where she was responsible for the interactive gameshow business in the Americas and Asia. Prior to this she held a senior role in the strategy department at FremantleMedia, responsible for the company's turnaround and growth strategy. Katharine has a background in business development at eBay, PWC, Bloomberg TV Americas and BZW bank in London.

Mark López is the Chief Operating Officer of Terra Networks USA. He manages Product Strategy, Programming, Marketing and Business Development for the US Hispanic business. He also collaborates with US advertising clients looking to reach Terra’s Latin American audience. Mark serves as co-chairman of the US Hispanic committee of the IAB.

Prior to working for Terra, López was Publisher at AOL Latino, where he was in charge of all US Hispanic advertising revenue, trade marketing and business development at AOL. He developed and executed creative multicultural sales and marketing solutions for advertising clients as well as coordinated marketing programs to drive revenue goals.

From 2000 to 2004, he was Chief Strategy Officer at Terra Networks USA, where he was responsible for developing a growth strategy for the US Hispanic web portal. 

From 1998 to 2000, he worked for J2 Communications as the Director of Strategic Alliances where he managed and directed partnership agreements with online service providers including AOL, Prodigy and CompuServe, as well as telecommunications players including BellSouth and Ameritech. 

López began his career as a senior consultant with two consulting firms, Mercer Management Consulting and Andersen Consulting. 

Felipe Machado begun his career as a copywriter at DPZ, one of the top Brazilian advertising agencies. Machado is now the Multimedia Editor for O Estado de S. Paulo (OESP), Brazil’s most prestigious newspaper. Bringing this 135 year newspaper into the digital age, Machado serves as Head Editor of the webTVs TV Estadao and TV Limao, and the Podcast section for the company’s website (www.estadao.com.br). Machado started to work at OESP in 2000 covering a wide range of stories, from Politics to Culture, from Economy to Arts. He was chosen to create the first ever Multimedia team of the giant company due to his strategic vision of media and his talent to combine long-standing journalism concepts with the cutting-edge technology.

 
Machado has directed two documentaries for O Estado de S. Paulo. In ‘Mordaça no Estadao’ (Gagging the Giant Estado [newspaper]), he delves into the history of censorship and authoritarian power in Brazilian media during the 1970s. In ‘Um Paraíso Perdido’ (Paradise Lost), Machado recounts how the famed Brazilian writer Euclides da Cunha traveled to the Amazon one hundred years ago. In addition, he directed the fictional avant-garde short ‘Love 2.0’, which served as a experiment filmed live with the dialogue created by numerous internet users.

 
Machado also comments on numerous Music Festivals, the world-famous Sao Paulo Fashion Week, and makes frequent appearances at Radio Eldorado.  He is one of the most popular bloggers in Brazil, writing about relationships and culture at ‘Palavra de Homem’ (Man’s Word – http://blog.estadao.com.br/blog/palavra/), the digital version of his three years old weekly column that he initiated at another company-owned newspaper, Jornal da Tarde.

  
As a writer, Machado has released two novels, ‘Olhos Cor de Chuva’ (Rain-Colored Eyes, 2002), and “O Martelo dos Deuses’ (The Hammer of the Gods, 2007) – and most recently published one non-fiction work – ‘Ping Pong: The Adventures of a Brazilian Journalist in Olympic China’, 2008), narrating his coverage of the Beijing Olympic Games. The book has been nominated for the Jabuti Award, the most traditional literary award in Brazil.  He also heads Newsroom Brazil, an exclusive news agency focused on stories about Brazil for an international audience, and works as a freelance contributor for publications such as Vision (China), Citizen K, Double (France), among others.

In his spare time and not-so-distant past, Machado has written short-movie scripts and has played guitar for his rock band, Viper.  As the lead guitarist and frontman for Viper since the 1980s, Machado has released seven records and has toured the United States, Europe, Japan and South America.

Olivia Maloney is the Director  of US Hispanic Sales & Solutions for AOL Latino/ AOL Advertising.

She touches all aspects of the company’s Hispanic business and advertising initiatives. Olivia is responsible for the monetization and growth of the US Hispanic audience across AOL, AOL Latino, and the Advertising.com network and manages relationships with key Fortune 500 partners such as McDonald’s, Ford and Verizon. 

She was integral in the launch of AOL’s first-in-market bilingual behavioral targeting strategy through the evolution of key products to reach the Hispanic audience, which now include Advertising.com, TACODA and Quigo. 

Olivia graduated magna cum laude from Brown University with a degree in Political Science and Hispanic Studies.

Carlos Manzano was appointed Executive Director of the Latin Media and Entertainment Commission in May 2007. In this capacity, he has developed strategies and plans for Mayor Bloomberg’s Latin Media and Entertainment based on economic development, big events, marketing, public relations, and policy to meet the mission of making New York the capital of Latin media and entertainment.

His professional experiences include working as an independent consultant and project manager in information technology and marketing projects for businesses and individuals; as an Assistant Commissioner for the Beacons program at the Department of Youth and Community Development (DYCD); as a Project Coordinator-Computer Specialist for the Department of Information Technology and Telecommunications (DoITT); as a recertifier for Section 8 Housing; as an Administrative Assistant for the Board of Elections; and as an instructor and Teacher’s Assistant for the New York City Board of Education.

As a Manhattan resident for nearly 20 years, Mr. Manzano has been active in community and business affairs. He served on the boards of Community Board 4, Area Policy Board 4, the Clinton Seed Fund and the Student Outreach Program. Additionally, he is a member of the Midtown West Business Association, the Manhattan Hispanic Chamber of Commerce, the International Association of Business Communicators and Project Management Institute.

Mr. Manzano has received awards from the Equal Employment Opportunity Commission, the Ninth Avenue International Food Festival, the Puerto Rican Family Foundation, Colombia Exterior and the Metropolitan Police Officers Association from Washington, D.C.

He has been a speaker at schools and colleges: Norman Thomas High School, Martin Luther King High School, Park West High School, Newcomers High School, Queens College, Hunter College, the College of Technology and New York University. In 2002 and 2005, he served as "Principal for a Day" through the “Pencil” program.

He holds a B.A. from Queens College, and an M.P.A. in Public and Nonprofit Management and Policy and an M.S. in Public Relations and Corporate Communications from New York University (NYU). He also holds a Project Management certification from NYU and a Project Management Professional (PMP) certification from the Project Management Institute.

Rick Marroquin is the EVP, Managing Director of Mediabrands, Interpublic’s media management company since February 2009.  Rick joined Mediabrands to head its new Center of Excellence focusing specifically on the multicultural media & marketing space. As digital and technology evolutions continue to explode at warp speed, the U.S. Hispanic market provides a wealth of untapped potential. A 12-year marketer, and a driving force of innovation in the multicultural space, Rick is committed to building an organization within Mediabrands that delivers true media & marketing innovation across all forms of media, especially across the digital and technology landscape.

U.S. Hispanic consumers represent a $900BN buying power which presents significant growth opportunity for Mediabrands. The newly created Hispanic media business unit will ensure Mediabrands is poised to deliver rich consumer insights across all consumers in the marketplace. In his new role, Rick is committed to delivering extensive thought leadership and expertise in this space to move all Mediabrands’ businesses forward. 

“Marketing to ethnic consumers continues to receive less attention than it deserves from the broader marketing industry and there is significant opportunity to deliver true marketing innovation in the U.S. Hispanic Marketplace,” says Rick, “The potential is sitting right in front of us. The Hispanic consumer is ready, willing and eager for new ways of connecting with brands and willing to participate in forums that are relevant, engaging and informative to them.  I accepted this role to motivate a behavior change and inspire curiosity in the Hispanic Market.”

By focusing Mediabrands extensive resources on this consumer segment, the new business unit will provide rich consumer insights which will reveal more meaningful connections between our clients and this growing consumer base.  Whether co-funding new content, creating new forms of engagement or leveraging emerging media, Rick will find innovative ways to connect with the Hispanic consumer. 

Jeanniey Mullen is the EVP & Chief Marketing Officer and is responsible for all operations related to Zinio's retail practice, including responsibility for new customer acquisition and retention. She also manages brand marketing and the customer service division for the company. Jeanniey's experience spans across B2C and B2B initiatives and many verticals including publishing, entertainment and events. Prior to Zinio, Jeanniey was the Senior Partner, and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. In her role at Ogilvy, Jeanniey was responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies for Ogilvy clients, including IBM, American Express and Yahoo. Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency, The Lift Network. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B email platforms that incorporated on-demand video into the email message. Prior to Avalon, Jeanniey was the Global GM and VP of the email marketing department. Before entering the advertising agency world, Jeanniey was the Director of Customer Relations and Marketing Experience for JCPenney's five key businesses, Store, Catalog, Direct, CreditCard and Insurance, Jeanniey is recognized in the industry as pioneering the first global email marketing practice, and was named one of the top 25 media people to watch while at Grey Direct.

In addition, Jeanniey is the founder and Executive Chair of the Email Experience Council (recently purchased by the DMA). She continues to serve as a columnist for ClickZ, has published numerous white papers and best practice guides, has been appeared in the Wall Street Journal and New York Times. She is a frequent keynote speaker on the topics of email and digital marketing for organizations like Media Post, ClickZ, DMA, Shop.org and many others.

Betti Ortega is the Senior Account Supervisor of Taylor Primero. She has extensive experience working with clients in the communication, consumer product goods and services industries, among others. In her role as senior account supervisor she provides communication program planning, management and strategic development to ensure increased business and create a positive consumer perception for our clients. She is responsible to oversee the groups planning and execution process and works directly with most of the clients including Allstate, MasterCard, MARS, Diageo and Microsoft.

Her past experience includes internal corporate communication and consumer campaigns – including the launch of new products and business initiatives - for Parmalat, Nestle & Danone, and she has also worked with different board associations like the Milk Processor and Dairy Farmers. She also oversaw corporate and consumer communications for Unilever – including many business divisions and brands such as Anderson Clayton, Pond’s and Axel.

In addition, she has held various senior marketing and corporate communications positions with companies including Parmalat, Ketchum, Hill and Knowlton & Edelman, where her efforts contributed to developing their Crisis Management and Media training services.

Other related professional experience includes cause-related marketing and non-profit consulting for the US Mexican Chamber of Commerce; Hereditary Neuropathology Foundation & People Helping People Foundation. She remains actively involved in these activities and efforts.

Betti grew up in Mexico City. She has a Bachelors Degree in Education from the Universidad Pedagogica Nacional (Mexico) and a Masters Degree in Marketing from Madison University (US).

Bhavesh Patel serves as Vice President of Interactive Media for Fox Sports International (FSI), which encompasses emerging media platforms such as Internet, broadband, IPTV and wireless. In this role, Patel is responsible for the daily operations, business development, and editorial strategy for all interactive and digital media business of Fox Sports International.

Patel oversees four Fox-branded network Internet sites currently serving approximately nine million unique users, broadband video, mobile marketing and content distribution and production of VOD and IPTV content. He also identifies and develops potential digital content partnerships and acquisition targets and negotiates digital programming rights for all FSI properties.

Most recently, Patel served as the Director of Global Digital Media for the National Basketball Association, where he handled the digital strategy for all non-television platforms. This included negotiation of the league’s video syndication agreements with companies like Yahoo and YouTube, fantasy license renewals and the leagues’ first mobile WAP site in the United States.

A graduate of New York University’s Stern School of Business in Finance and Information Systems, Patel is a founding board member of the non-profit South Asians in Media and Marketing Association (SAMMA). He currently lives in Los Angeles and along with being an avid hiker and alpine skier, he is conversational in Spanish, Gujarati and Hindi.

John Paton is the Chairman and Chief Executive Officer as well as a member of the board of directors of impreMedia LLC. Mr. Paton arrived in the U.S. in 2003 and has quickly built a reputation as a leading media executive. He has been named as a "Media All-Star" for 2005 by AdWeek magazine's Marketing y Medios. In September of 2006 Mr. Paton was the first non-broadcast executive to be named the Hispanic Media Executive of the Year by HispanicAd.Com at the Association of Hispanic Advertising Agencies' annual conference. In May 2008, Mr. Paton was named a finalist in New York's Ernst & Young Entrepreneur of the Year program. In April 2009, Mr. Paton was named Publisher of the Year by Editor & Publisher magazine - the first ever recognition of a Hispanic publishing company. Mr. Paton is currently a member of the board of directors of the Journal Register Company which operates more than 280 print and online products in the US. Since the mid-90's Mr. Paton has been directly involved as a senior executive or board member in more than $2.5 billion in media transactions and financings. He has a well developed reputation as a turn-around specialist who builds effective management teams, drives award winning journalism and achieves superior financial results. A media executive for more than 30 years, Mr. Paton has been responsible for media operations in the U.S., Canada, France and Spain. Mr. Paton is a graduate of Ryerson University's journalism program and has successfully completed the Finance for Senior Executives program at the Harvard University Graduate School of Business Administration. In 2006 his alma mater Ryerson University honored him with their Alumni of Distinction Award.

Matías Perel founded Latin3 in 2000 and led the company to a premier position in the raking of interactive marketing agencies in the U.S. and Latin America.

As CEO, Perel participates in numerous strategic engagements with Latin3’s global clients. Perel and his team have established many long-term relationships by taking a fully integrated approach to strategic planning on behalf of clients.  Latin3’s interactive origins coupled with their strategic expertise and target market insights have made them the integrated marketing leaders in the U.S. Hispanic and Latin American markets.  

Before founding Latin3, Perel launched Organic Online (one of Omnicom's largest Interactive companies) in Latin America and managed Organic's regional business operations. He worked closely with leading brands; such as Compaq Computer, Grupo Abril, and Folha de Sao Paulo among others.

Before launching Organic in Latin America, Perel managed the coordination of Grey Interactive Worldwide’s International operations. While there, he was actively involved in building GI's global network, working with clients such as Procter and Gamble, Dell Computer and autobytel.com, among others.

Prior to Grey Interactive, Perel worked with Bates Worldwide, where he made his mark by co-founding the New Media and Interactive Research department.

A native of Argentina, Perel has lived and worked across Latin America and the US where he gained a deep knowledge of the Hispanic and Latino communities and established himself as one of the most respected leaders in the industry.  Perel is often found sharing his Latino Marketing expertise as a frequent speaker at trade events, seminars and conferences, and a collaborator to CNN en Español as an expert in the Internet arena and the Online Advertising Industry.

Perel has had a number of accolades bestowed on him, including being named one of the top 100 Hispanic Entrepreneurs in the USA by Hispanic Trends magazine. He is a past board member of the Miami chapter of the IAA (International Advertising Association) and is currently on the Hispanic Committee of the IAB (Internet Advertising Bureau).

Perel holds a Business degree from the School of Management at Boston University and has an OPM from Harvard Business School.

David Puente joined CNN this year as a writer and producer with CNN’s Anderson Cooper 360’ in New York.

From 2004 until 2008, Puente was the anchor of ABC NEWS "Exclusiva," the first ever network news program about Hispanic news in English which he created and aired on ABC News Now and abcnews.com.

David Puente was also responsible for writing the first ever Spanish-language articles published on abcnews.com, and he began the first-ever regular US network news segment on Spanish-language radio.

His trajectory in television, radio, print and new media started in the mid 1990s living and working in Madrid, Paris, London, throughout the Middle East and Africa.

He covered several trips of President Clinton including his tour of African nations in 1998. In 1999 Puente joined the ABC News staff in New York where he worked with Peter Jennings on "ABC 2000". In 2002 he worked with Barbara Walters on her exclusive interview of Fidel Castro in Cuba for 20/20.

Puente's assignments for “Exclusiva” brought him to Argentina to cover the historic presidential elections, (the country's first female president was elected), and to the Dominican Republic to report on immigration tensions as more Haitians enter the D.R..

David Puente has interviewed world leaders including Chile's Michelle Bachelet, Bolivia's Evo Morales, Guatemala's Alvaro Colom, Paraguayan President Fernando Lugo and Mexico's former President Vicente Fox as well as former US presidential candidate and New Mexico Governor Bill Richardson and entertainers like Jennifer Lopez, Enrique iglesias, Antonio Banderas, George Lopez, Marc Anthony, Penelope Cruz, Andy Garcia...

Puente studies Arabic and speaks fluent English, Spanish and French and has contributed to major media outlets in all three languages: English, (The Miami Herald, Fox News, ABC News Radio); Spanish (RTVE, Onda Cero Radio, El Diario La Prensa), and French (TF1).

Puente has won two Emmy awards, one for his work on "ABC 2000", and the other for his coverage of 9/11. In 2003 he won a National Headliner Award for the Fidel Castro interview. Since 1999, he has been a member of the National Association of Hispanic Journalists.

In 2000, Puente founded, in memory of his late brother, The Leo Puente Memorial Fund, which has awarded over $100,000 in aid and college scholarships to students in Newark, NJ, his hometown. Puente is a graduate of New York University.

Janet L. Robinson became president and chief executive officer of The New York Times Company on December 27, 2004.  Ms. Robinson, the first woman to be named president and C.E.O. of the Times Company, has primary responsibility for overseeing and coordinating all of the Company's print, broadcast and digital operations and business units.  She works closely with the chairman to chart the future direction of the Company and is implementing a new, accelerated strategic timetable that focuses on leveraging the Company’s core asset, quality journalism, and expanding the Company’s reach across new and emerging forms of media.  This has included:

·        Guiding the transition from an era of print journalism to one in which The New York Times Company distributes news and information in an increasing array of new mediums. 

·         Implementing a long range strategy that includes: developing innovative new products in print and online,  rebalancing our portfolio and implementing operational efficiency and cost reductions

·        Supporting traditional businesses by refocusing and restructuring advertising operations at New York Times branded units and at New England properties and integrating The Times’s print and digital newsrooms.

·        Pursuing an aggressive Internet expansion program that includes acquisitions and investments in such online properties as About.com, Baseline Studio Systems, Consumersearch.com, Calorie Count.com, FM Publishing, Brightcove, Daylife, and UCompareHealthCare.com.  

·        Creating a Research & Development capability and hiring the first Futurist to anticipate and benefit from changes in the marketplace.

·        Placing a very high priority on reducing expenses and closely examining every segment of our business.  This includes improving operational efficiency by revising companywide pay practices, instituting a new goalsetting program and introducing a host of productivity and cost reduction measures.

Previously, Ms. Robinson had served as chief operating officer and executive vice president since February 2004.  From February 2001 until January 2004, she served as senior vice president, newspaper operations for The New York Times Company.  In this role, she led the operations of all of the Company’s newspaper properties, which include The New York Times, The Boston Globe, the International Herald Tribune and the regional newspapers.  She also held the position of president and general manager of The New York Times newspaper from 1996 until 2004.  Ms. Robinson was elected a director of the Company in December 2004.

Ms. Robinson has spearheaded the national expansion strategy and the integration of the Times Company’s newspaper properties, which has, in turn, generated significant growth in revenue and earnings for the Company, allowing for great improvement in editorial content, reinvestment in Company businesses and enhanced value for shareholders.

From January 1995 until 1996, she was senior vice president of advertising.  In this capacity, Ms. Robinson was responsible for overall advertising sales at the newspaper.  Before that, she served as vice president and director of advertising from May until December 1994, and as a vice president since June 1993.

Previously, Ms. Robinson served as group senior vice president for the advertising sales and marketing unit of The New York Times Company Women’s Magazine Group (which has since been sold) since January 1992, and vice president of the group since September 1990.

Ms. Robinson was also the advertising director of Tennis magazine from September 1987 until August 1990 and national resort and travel manager of Golf Digest/Tennis since May 1985.  She joined the Times Company in June 1983 as an account executive at Tennis magazine.

Before joining the Times Company, Ms. Robinson was a public school teacher in Newport, R.I., and Somerset, Mass.

Ms. Robinson is vice chair of the board of the Liberty Science Center and serves on the boards of the Newspaper Association of America and the Presidential Board of Trustees of Salve Regina University.  She also serves on the board of New England Sports Ventures.  In 2008, she joined the advisory board for New York Women in Communications (NYWICI).  She was the chair of the Advertising Council from 2004 until 2005, and served as chairwoman of the Board of Directors of the American Advertising Federation from 1999 until 2000.  Ms. Robinson is also a member of the Leadership Committee for The Lincoln Center Consolidated Corporate Fund and a trustee of the Carnegie Corporation of New York, where she is chairman of the planning and finance committee and a member of the investment committee.

Ms. Robinson has received numerous awards and accolades:  she was named to Forbes magazine’s list of 100 Most Powerful Women in the World in 2005, 2006, 2007 and 2008; she was included on Crain’s New York Business’ 100 Most Influential Women in New York City Business list in 1999 and 2007; and each year from 2001 to 2004, she was named to Fortune magazine’s annual survey of the 50 Most Powerful Women in Business.

She has received the Association for Women in Communications, Inc., Matrix Award in April 1998, given to women who have distinguished themselves in the communications field for exceptional achievement, in this case, in the area of newspapers.  In February 1997, she was named by Advertising Age as one of “25 Women to Watch” among the most prominent women in advertising, marketing and media.

Ms. Robinson received a B.A. degree in English from Salve Regina College, Newport, R.I., where she graduated cum laude in 1972.  In 1996, she completed the Executive Education Program at Amos Tuck School at Dartmouth in Hanover, N.H.  Ms. Robinson was presented with an honorary Doctorate of Business Administration degree from Salve Regina University in May 1998.  She was also awarded an honorary Doctor of Humane Letters degree from Pace University and an honorary Doctor of Humane Letters degree from the University of Massachusetts Dartmouth in May 2006. 

Ms. Robinson is single and lives in New York City.

Dave Rodriguez is the Multicultural Marketing Manager at Ford Motor Company. Dave directs all US Hispanic marketing communications for the #2-ranked advertiser. He manages a top Hispanic national agency with 2 regional offices. In his roles at Ford, Dave has led African American and Asian marketing efforts along with Supplier and Dealer Diversity Development programs. He has been with Ford since June, 2005.

In June 2009, the Ford SYNC campaign featuring international music star Juanes, received top honors for market performance at the 2009 EFFIE Awards in the Hispanic category. It was the first ever won by Ford in the Hispanic arena. This was the 2nd EFFIE achieved by Dave in his career.

Dave has been recognized as one of the Top 25 executives in Latino Advertising by Latino Leaders magazine.

As part of Ford's community initiatives, Dave is the marketing lead to the National Council of La Raza. He also serves on the Corporate Advisory Board of the DePaul University Multicultural Marketing Program in Chicago.

Prior to Ford, Dave has held various executive level positions in the agency business, at such global firms as Young and Rubicam and BBDO serving top Fortune clients. While with BBDO, Dave was a member of the executive team that achieved record profits for Omnicom. His category background in the Multicultural and General Market arenas includes Beverages, Banking and Financial Services, and Sports Marketing.

Dave has been interviewed and cited on various industry topics by Advertising Age, BrandWeek, Hispanic Market Weekly, Impremedia and The New York Times, among others. A graduate of Central Michigan University, Dave has a B. S. in Business Administration. While in college he played NCAA soccer. Dave is from Detroit, Michigan and lives in the area with his family.

Carol Robles-Román was appointed by Mayor Michael R. Bloomberg in 2002 as Deputy Mayor for Legal Affairs and Counsel to the Mayor, she oversees several city agencies, and advises the Mayor and the executive branch on legal policy issues including judicial selection, ethics, compliance and enforcement of anti-discrimination laws, disability and access laws, domestic violence, and immigration.

Under her direction, the Legal Affairs team has overseen several public/private initiatives and operational reforms, including new language access protocols so limited English proficient residents can better access city information and services.  And she spearheaded the creation of the Latin Media and Entertainment Commission to position New York City as the capital of Latin media and entertainment.

Her professional career includes executive posts in law, business and management, including her economic development work as Senior Vice President and General Counsel of the Puerto Rico Industrial Development Company, where she oversaw their continental U.S. economic development operations and marketing initiatives and promoted relocation and retention of Fortune 500 companies to Puerto Rico.

Deputy Mayor Robles-Román serves on the boards of several institutions including as a Trustee of the City University of New York, the Fordham University at Lincoln Center Board of Advisors, New York University School of Law Alumni Association, the Wildlife Conservation Society Board of Trustees, and the National Association of Women Lawyers Board of Trustees.  She received her undergraduate degree from Fordham University at Lincoln Center and her Juris Doctorate from New York University School of Law.

As Senior Vice President, Digital Sales for impreMedia, Liz Sarachek Blacker is responsible for building revenue streams across multiple platforms including; digital, mobile, print and video. She works with US advertisers and agencies seeking to reach Hispanic Consumers on and offline.  Since March 2008, Liz has built a National Digital Team while working closely with the National, Local and Classified print teams across impreMedia.  Under her leadership, impreMedia launched its first multi-platform marketing event including print, digital and mobile in the fall of 2008 to celebrate Hispanic Heritage Month.  This unprecedented platform included eight sponsors and was highlighted in Hispanicad.com among other industry vehicles. Under Liz’s tutelage over 150 new digital advertisers have run on impre.com and the impreMedia newspaper sites since their launch in April 2008.

Prior to impreMedia, Liz  ran her own company, LSB Global Communications, advising such clients as Johnson and Johnson's BabyCenter International on their US Hispanic and China launches and The Brookings Institution’s Urban Markets Initiative on Strategic Planning and Marketing. 

Before running her company, Liz held the post of Chief Marketing Officer for One Economy Corporation, a DC based multi-national non-profit.  She oversaw marketing, public relations, grassroots efforts, thirty plus web properties and led strategic alliances with companies in the fields of technology, media and consumer marketing including NBC Telemundo, The Allstate Foundation and The Pew Internet and American Life Project.  Under her tenure, One Economy won its first Webby Award for its bi-lingual Katrina Help Center and launched over a dozen Beehives (One Economy’s multi-lingual consumer web portal) in the US and commenced efforts to launch in Central America, Jordan and South Africa.  Her work included high-level projects with Co-chairs President Barack Obama and Senator John McCain in launching the Nation’s first Public Internet Channel.

Prior to joining the non-profit world, in early 2002, Liz joined Yahoo! as Executive Director of Sales, Latin America and shortly thereafter, launched Yahoo’s Hispanic sales efforts in the US, co-naming Yahoo! U.S. Hispanic and working with the content, marketing and sales teams at Yahoo! to develop this new platform.  She built a National Digital Team across the country and worked closely with the General Market Teams to incorporate them into the Hispanic buying process. Her efforts and those of her team led such clients as GM, Pepsi and Motorola to build their first Hispanic digital efforts across both English and Spanish Yahoo! sites.

Liz was named one of Advertising Age's 2004 "Women to Watch" where she was the only woman honored from the online space and the only recipient representing the multicultural advertising market. In 2006, she appeared on PBS’s “Nightly Business Report' and has been featured several times in “Capitol File Magazine” in their “Power Column” and Annual “Who’s Who List.” She has been a true media pioneer in the global marketing industry, the online space, as well as in the Hispanic and multicultural marketing worlds. 

In July 2009, Liz was asked to join the exclusive Advertising Women in New York (AWNY) Executive Committee.  She is a founding Board Member of The Internet Advertising Bureau’s (IAB) Hispanic committee, as well as a Board Member of ad:tech US Hispanic/Latin America. She was Founder/President of the International Advertising Association’s (IAA) Under-30 Chapter, Secretary of the U.S. Chapter and on the Board of the Florida/Latin America Chapter.  She has been a frequent speaker and/or moderator at industry events including; ad:tech US Hispanic/Latin America Event, Adweek’s La Voz Latina Conference, The Hispanic DMA, IAA, New York Advertising Week, SRI and speaks annually at The University of Miami’s Center for Non Profit Management Program on Internet related topics.

She graduated from Muhlenberg College in 1991 with a BA in Communications after two years studying Film and Dramatic Writing at NYU’s Tisch School of the Arts and has a certificate in British Literature, Creative Writing and Political Science from Oxford University, Oxford, England.

She moved back to New York in June 2009 with her husband Andrew L. Blacker, SVP, Marketing, Screenvision and their two year old son Braden Storm Blacker.

Adrian Steckel has been the CEO and president of Azteca America since November 2005.

Previously, he served as CEO of Unefon, a newly formed mobile communications provider. Under Mr. Steckel's leadership, from 2000, Unefon offered high quality mobile service in twelve of the primary cities in Mexico, including Mexico City, Guadalajara, and Monterrey and at the end of year 2002, the Company was providing its mobile services in 15 cities throughout Mexico.

Before Unefon, Mr. Steckel served as Chief Financial Officer of TV Azteca, the parent company of Azteca America, and was a member of its board of directors. While at TV Azteca, Mr. Steckel took the Company public in Mexico's Bolsa and the NYSE, in 1997 and also founded Azteca Music in 1996.

Prior to joining TV Azteca, he worked as an investment banker at Dillon, Read & Co. Mr. Steckel holds a BA in Business from Yale University.

Joel Towers was appointed Dean of Parsons in April 2009.

An Associate Professor of Architecture and Sustainable Design, Joel has worked across Parsons and The New School where he has participated in the design and development of leading-edge new programs, curricular innovation, and the implementation of highly consultative and inclusive governance.  Prior to his appointment as Dean of Parsons, Joel was the Dean of Parsons’ School of Design Strategies, one of Parsons five schools.  The School of Design Strategies was formed as part of a Parsons-wide major academic restructuring and brings together the programs and faculty of the Integrated Design Curriculum, Design and Management, and the foundation year program.  Under Joel, the School of Design Strategies played a major role in the development and delivery of new university-wide initiatives in urban design and environmental studies as well as plans for future graduate programs in transdisciplinary design and design management.

Joel came to The New School in 2004 in a new role as Director of Sustainable Design and Urban Ecology. In 2006, he became the inaugural Director of the Tishman Environment and Design Center and Associate Provost for Environmental Studies. In each of these roles he advanced institutional aims on a broad and ambitious scale, demonstrating a clear understanding of the shared intellectual paradigms emerging between the liberal arts, social sciences, and design.  A prime example of this approach was the university-wide Environmental Studies degrees Joel helped to create in partnership with Eugene Lang College.

Prior to joining The New School, Joel taught in Columbia University's Graduate School of Architecture, Planning and Preservation, developing cross-disciplinary teaching and research focused on sustainability and urban ecology in relation to urban design and architecture.  A practicing architect for the past two decades, Joel co-founded the firm Sislian, Rothstein and Towers (SR+T Architects).  For several years the firm maintained offices in New York and Berlin. Today the work generated through SR+T continues in new collaborations that extend the realm of traditional practice into construction, materials development, real estate development, and sustainable design.

Joel received his Masters in Architecture from Columbia University and his B.S. in Architecture from The University of Michigan, Ann Arbor.  He lives with his family in Brooklyn, New York.

Mike Trigg is the Vice President of Marketing and Business Development for hi5’s global marketing organization.  As such, he's responsible for corporate marketing, product marketing, business development, international marketing and communications.

Prior to hi5, Mike was co-founder and vice president of marketing at Truviso, a real-time data processing company specializing in web analytics. Previously, he was vice president of marketing and interim CEO of Spoke, a professional social networking site. Mike was also vice president of corporate and product marketing at Epiphany, a leading provider of marketing analytics and web personalization (now Infor). As an early employee of Octane Software, he led product management prior to the company's acquisition by Epiphany in 2000. Mike has also held marketing and products positions at 3Com and MCI.

Mike has his B.A. from Northwestern University and M.B.A from the University of California at Berkeley.

Rafael Urbina-Quintero is the chairman and CEO of Batanga, Inc. - the leading Hispanic-focused online media company reaching over fifteen million U.S. Hispanics online every month.  Since August 1999, Rafael has been the driving force behind the company’s strategic planning, business and product development as well as revenue generation.

In his capacity as chairman and CEO, Urbina-Quintero successfully completed a series of acquisitions and successfully negotiated multiple funding for the company, positioning Batanga, Inc. for long-term growth in the Hispanic online market. Most recently, he led the launch of Batanga Network, a groundbreaking, pure-play Hispanic ad network, with unrivaled reach and performance in the market.

Rafael has extensive entrepreneurial and media experience with a focus on content, licensing and distribution as well as technology applied to media on a global scale having worked in Latin America, Europe and the US.

Joe Uva serves as Chief Executive Officer of Univision Communications Inc., the premier Spanish-language media company in the United States. 

Since he joined the Company in April 2007, Univision has achieved consistent growth through the successes of its three television networks – Univision, TeleFutura and Galavisión – and its radio and online operations. Under Mr. Uva’s leadership, the Univision Network has consistently outdelivered at least one of the other major networks in primetime among adults and Univision.com has seen double-digit traffic growth and maintained its position as the #1 Internet destination within the U.S. among Spanish-dominant and bilingual Hispanics.  

Prior to Univision, Mr. Uva served as President and CEO of OMD Worldwide, an Omnicom Group Company, from January 2002 until March 2007. He oversaw all of OMD’s global operations.  During his tenure, OMD was twice recognized as Global Media Agency of the Year by industry leading publications and was consistently ranked as the most awarded media agency in the world by The Gunn Report.

Before OMD, Mr. Uva was President of Turner Entertainment Group Sales and Marketing for Turner Broadcasting Sales, Inc. (TBSI).  He handled all domestic sales and marketing for TBS Superstation, TNT, Cartoon Network, Turner South and Turner Sports.  Additionally, he worked with corporate marketers in the area of licensing and promotion in the development of integrated marketing programs and oversaw the company’s barter/trade operations.

Mr. Uva joined TBSI in 1984 as an advertising sales account executive with CNN, later serving as Executive Vice President for CNN Sales worldwide.

He is a member of the Board of Directors of TiVo, Inc. (NASDAQ: TIVO).  Mr. Uva also serves on several non-profit boards including the Ad Council and the International Radio & Television Society Foundation and is a member of the CEO Roundtable on Cancer.

He has been honored by Young Audiences New York and The Valerie Fund for his commitment to children, and has received numerous awards from the media and advertising industries for his professional achievements. He was inducted into the Broadcasting & Cable Hall of Fame in October 2007.

Mr. Uva holds a bachelor’s degree in Rhetoric & Communications from the State University of New York at Albany.

Carlos Vassallo is the President and CEO of LatinVision Media. Carlos has extensive international business experience. He has worked for various multinational corporations, and has had major responsibilities for sales and operations for Latin America.

In addition, Carlos has business start-up experience and business consulting experience. He has worked for IBM, Elexco International, Proxima, and Abitibi Consolidated and has undertaken independent international assignments. He holds a B.S. from the University of Argentina and an M.B.A. from New York University.

Carlos lives in New York City and has two daughters Flavia and Lorenza. Carlos is a native of Argentina and is fluent in Spanish and English.

Mike Wehrs is President and CEO of the Mobile Marketing Association.  In this role, he is responsible for leading the global association in its charter to build a sustainable ecosystem for the mobile marketing industry, clearing obstacles to market development, establishing standards and best practices for sustainable growth, and evangelizing the mobile channel. Previously, Wehrs served as VP, Industry Affairs and Evangelism for Nuance Communications, where he led the mobile business strategy, and was a key member of the mergers and acquisitions team. Wehrs graduated with a Bachelor of Science in Computer and Information Science from Syracuse University.