Marketing to Latinas Business Summit and Networking Event by LatinVision Media

5th Annual Marketing to Latinas
- Business Summit and Networking Event -

Business Cases, Programs and Strategies to Reach Hispanic Consumers

June 5, 2014
Conference: 8:30AM - 5:00PM l Cocktail Reception: 5:00PM - 7:30PM 

Latin Media & Entertainment Commission

Business Wire



         Welcome Remarks
  Hon. Michael R. Bloomberg Mayor of the City of New York
  Janet Robinson CEO The New York Times Company
  Speakers Biographies
  Abaora, Gabriel President of the Latin Grammys
  Arnal, Maria Microsoft Mexico
  Baeza, Mario Baeza Group, LLC & V-Me Media
  Ballas-Traynor, Lucia People en Español
  Browne, Don Telemundo Communications Group, Inc.
  Cartagena, Chiqui Meredith Hispanic Ventures
  Cookman, Tomas Cookman International
  Dolan, Patrick Interactive Advertising Bureau
  Eleta, Graciela Univision Communications
  Espuelas, Fernando VoxGente
  Farrel, John Google Mexico
  Fernandez, Jose Latham & Watkins LLP
  Garcia Duran, Manuel Mio TV
  Gardner, Elizabeth New York International Latino Film Festival
  Gaviria, Ruth Meredith Magazine Group
  Gil, Liliana Johnson & Johnson
  Hernandez, Jacqueline Telemundo Communications Group, Inc

Jurevics, Susan L.

Sony Corporation of America
  Levin, Kate New York City Department of Cultural Affairs
  Lieber, Robert Deputy Mayor of Economic Development
  Lopez, Hernan NASDAQ
  Lopez Varela, Jose Association Hispanic Advertising Agencies
  Mackenzie, Mark Digital Media, Alliance Bernstein LP
  Manzano, Carlos NYC Latin Media and Entertainment Commission
  Martinez, Laura Multichannel News
  McCooey, Bob NASDAQ
  Montes, Ed Havas Digital Media Contacts
  Oliver, Katherine Commissioner, Mayor's Office of Film, Theater and Broadcasting
  Ortega, Betti Taylor Primero
  Paton, John impreMedia LLC
  Piñero, Jose Microsoft
  Puente, David ABC News
  Rivera, Ralph AOL Latino
  Rodriguez, Fernando Terra Networks
  Rodriguez, Ray Univision
  Sanchez, Ramiro Reuters
  Schmidt Campbell, Mary New York University Tisch School of the Arts
  Steckel, Adrian TV Azteca
  Thompson, Jeffrey Disney
  Torres, Edwin Parsons The New School for Design
  Urbina, Rafael Batanga, Inc
  Vargas, Rebeca JP Morgan Chase
  Wentz, Laurel Advertising Age


Gabriel Abaroa

President. Latin Recording Academy, organization that produces the Latin GRAMMY Awards among many other activities (2003 to date).

Chairman of Wireless Latin Entertainment Inc.(Miami), a mobile wireless Latin content producer that produces Latin music for the U.S., European, and Japanese markets (2001 to date) 

CEO of the International Federation of the Phonographic Industry  IFPI Latin America Inc. (Miami/Rio de Janeiro) (1994 to 2001).

President, GRUPO CORP, (Mexico) . (1987 to 1993) Legal counsel for Warner Music, EMI, PolyGram, Apple, DISA, Peerless, concert promoters, TV stars and publishers in Mexico.

Brand Assistant, Procter & Gamble (Mexico). (1986)

Record producer, composer and percussionist. Magna Cum Laude in Law, Mexico’s National University (UNAM). Summa Cum Laude in Corporate Law. Mexican Institute of Technology (ITAM).  Professor of Entertainment Law (Post-degree Center) Universidad Anahuac, Mexico. Member of: U.S-Mexico Chamber of Commerce, National Council of La Raza, City of Hope, Young President's Organization, National Academy of Recording Arts & Sciences.



Maria Teresa Arnal is the General Manager for (formerly known as T1msn), a joint venture between Microsoft and Telmex, and the leading internet network in Mexico with over 80% reach of the internet user market and more than 30% market share in online spend.

She has been responsible for growing the MSN business in Mexico, with over 600% growth in revenues and with establishing Prodigy MSN as the leader across category in communication services (Windows Live Hotmail, Messenger and Spaces), and the portal business ( During her tenure, Prodigy MSN obtained the recognition of “Most Admired Company” in Mexico under the Mass Media category for the 2007 Hay Group and HSM survey on Most Admired Companies in Mexico.

Moreover, she has been a major contributor to the growth of the online advertising business in Mexico through innumerable industry-wide education efforts and her personal commitment to building and growing the IAB (Interactive Advertising Bureau) in Mexico, in which she held the President position for the first two periods since its inception. As a recognized industry leader, Maria Teresa has participated as speaker in numerous conferences such as SES Latino, WW Marketing Forum, Ad Tech, Executive MBA auditorium at IPADE, Internet Day in Mexico, National Hispanic Corporate Council Annual Conference, amongst many others.

She was named amongst the “top 20 CEOs in Mexico” and “top 20 women executives in Mexico” by Mujer Ejecutiva magazine, Dec 2005, Dec/Jan 2004. She was also named amongst the “20 most influential women in business in Mexico” by Expansion magazine, Feb 2003 and as “one of the 50 most powerful women in Mexico” in Nov 2006 by the same publication.

Before holding the Country Manager position at ProdigyMSN, Maria Teresa was the Director of Operations and Director of Sales and Alliances, responsible for the coordinated operations of the portal, including the areas of Sales, Business Development, Technology and Content, and for establishing and closing strategic alliances with content and e-commerce partners. During her tenure, she has achieved revenue growth of over 300% and was able to position the ProdigyMSN network as the preferred choice for online advertisers in Mexico.

Previously to her job at ProdigyMSN, Maria Teresa was a consultant in The Boston Consulting Group office in Mexico, and in Booz•Allen & Hamilton International throughout the Andean Region and the UK, where she worked mainly for Consumer Goods and Media and Entertainment Companies.

Maria Teresa holds a degree in Industrial Engineering from the Universidad Catolica Andres Bello in Venezuela and a Master in Business Administration from Columbia University, New York. Of Venezuelan origins, she currently lives in Mexico City with her two children.


Mario L Baeza is Chairman and CEO of The Baeza Group, LLC, a merchant bank firm with controlling interests in media, real estate development and entertainment companies.  Baeza is also the Founder and Chairman of V-Me Media, Inc., a new national Spanish language broadcast television network created in partnership with Channel 13 and 33 other public television stations and currently reaching approximately 50 million U.S. homes.  Upon the digital conversion in February 2009, V-Me will reach 70 million U.S. homes and approximately 80% of all U.S. Hispanic Households. Baeza is also the Founder and Chairman of AJM Records, LLC.  Baeza is the former Chairman and CEO of TCW/Latin America Partners, LLC, a private equity firm investing in Latin America;  former President of Wasserstein Perella International, Inc.,  Managing Director and member of the Executive Committee of Wasserstein Perella and Chairman and CEO of GrupoWP, the Latin America-focused arm of the firm.  Previously, Baeza was a Senior Partner of the law firm of Debevoise & Plimpton.

Mario L. Baeza serves on the board of Air Products and Chemicals, Inc., Ariel Mutual Funds, Brown Shoe Company, Inc., Israel Discount Bank and Urban America, LLC.  Baeza was the former Lead Director of Tommy Hilfiger, Inc., prior to its sale in a leveraged buyout.  Baeza also served on the board of WNET/Channel 13, and was co-founder and member of the Board of Jazz @ Lincoln Center.   His charitable activities include membership on the boards of directors of The Hispanic Federation, Inc. and The Cuban Artists Fund.  Mr. Baeza is the Chairman of New York City's Upper Manhattan Empowerment Zone.

Mr. Baeza received a B.A. from Cornell University and a J.D. from Harvard Law School



Lucia Ballas-Traynor was named publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., in July 2008.  She is charged with overseeing all advertising and marketing operations for the magazine and its website,

Prior to joining PEOPLE en Español, Ballas-Traynor was senior vice president and general manager of MTV Tr3s.   Under her tenure, she helped re-brand the network and established it as the most widely-distributed TV network dedicated to today’s bicultural Latino youth.  In 2003 Ballas-Traynor was SVP of Hispanic marketing for IDT Corporation where she was responsible for formulating marketing strategies for the telecom division.

A Hispanic marketing veteran, Ballas-Traynor started her career in Hispanic television over 20 years ago at Univision where she held various positions including sales director for the network’s Mas magazine.  In 1999 she was named general manager of Galavision, the cable television network owned by Univision.  Under her leadership, she grew the network’s coveted 18-34 year old demographic and nearly doubled the distribution, making Galavision one of the most popular Hispanic networks in the United States for teens and young adults.

Ballas-Traynor has been was named a “Media All Star” by Adweek’s Marketing y Medios, and was profiled in The Hollywood Reporter’s “Latino Power 50” list. She has also been recognized as a top “Women in Music” by Billboard Magazine, one of the “25 Most Powerful Hispanic Women in the Entertainment Industry” by The Hollywood Reporter, and one of “10 Women to Watch” by Multichannel News Magazine.

A native of Chile, Ballas-Traynor is a graduate from New York University and lives with her husband and two children in New Rochelle, NY.




Don Browne is the President of Telemundo Communications Group, Inc. He oversees all functions of the Telemundo television network and its 16 owned and operated stations, including the Entertainment division, Telemundo Studios, and News and Sports. In addition, he is responsible for Telemundo International and Telemundo Cable, as well as Telemundo’s Digital Media initiatives.

Browne was named President of Telemundo in April 2005. Shortly after taking the helm, he renewed the network’s commitment to its original programming model and implemented a strategic reorganization. As of February 2008, Telemundo has experienced 10 consecutive months of year-over-year growth.

During his tenure, Browne has set in motion numerous initiatives that have further solidified and defined the network’s position within the Spanish-language television landscape. Browne led the strategic buy-out of Telemundo-RTI Productions and the acquisition of Tepuy International Corp. to create Telemundo Studios Miami, LLC and Telemundo International, respectively. He also oversaw the launch of the successful Yahoo!Telemundo partnership and the inauguration of the network’s state of the art headquarters and news bureau in Mexico City, as well as the successful re-launch and relocation to Los Angeles, California of Telemundo’s Latino youth channel mun2. Browne is also the visionary behind the creation and expansion of the bi-coastal “Taller Telemundo,” an innovative educational program designed to inspire, discover, recruit and train the next generation of telenovela writers and actors.

Browne led Telemundo from zero original programming to more than 1,000 hours of original prime-time productions a year produced out of Telemundo Studios’ production centers in Mexico, Colombia and Miami, Fla., quickly establishing it as the world’s second largest provider of Spanish-language content. Thanks to Browne’s commitment to original productions, Telemundo has carved a unique competitive position in the market, syndicating its programming properties to over 60 countries in more than 20 different languages and distributing its content in a variety of emerging digital media platforms.

Prior to joining Telemundo Network, Browne served as President and General Manager of WTVJ, NBC’s owned-and-operated station in Miami. A longtime advocate of expanding into the Spanish-language television market, Browne was a key member of the NBC team involved in the purchase of the Telemundo network. His many noteworthy accomplishments at WTVJ include integrating and overseeing the first NBC and Telemundo station duopoly; leading the NBC Television Stations Division’s efforts in creating a Southeastern Regional Hub, an operational center for handling master control for multiple stations; and spearheading the design and construction of NBC’s first fully digital television station.

Before joining WTVJ, Browne was Executive Vice President of NBC News in New York from 1991 through 1993. From 1989 to 1991, Browne served as NBC News’ executive news director. While he was the executive in charge of the "Today" show, he orchestrated its resurgence as well as the launch of the weekend edition of the “Today” show. He was also involved in the creation and the airing of “Dateline,” the first successful prime-time news magazine in NBC’s history. Browne helped strengthen the affiliate-network partnership in news and was instrumental in the formation of the NBC News Channel in Charlotte, North Carolina. From 1979 to 1989, as NBC’s Miami bureau chief, Browne directed news coverage of Central and South America. Before joining NBC, Browne worked for CBS News for over a decade.

In 2008, Browne was selected to be inducted into Broadcasting and Cable's Hall of Fame, an honor that celebrates the power of television by honoring the best of the best. Browne has a national reputation for being especially active in the recruitment and career development of women and minorities. He is co-founder and board member of the "Women of Tomorrow Mentor and Scholarship Program" for at- risk high school girls. He is the recipient of the 2006 Florida Governor's Points of Light Award for exemplary service to his community and the 2004 prestigious Ida B. Wells Award for his commitment to promoting diversity in the work place. He was a charter member of the NBC News Taskforce on Women and Minorities and currently serves as a member of NBC’s Taskforce on Diversity. Browne is actively involved in the United Way, Hispanic Heritage Awards Foundation, University of South Carolina’s School of Journalism, and Florida International University’s School of Journalism.

Browne resides in Miami Beach, Florida. He is married to Maria Junquera and has two sons.



Chiqui Cartagena, the Managing Director of Integrated Marketing, for Meredith Hispanic Ventures, is a Hispanic media pioneer with over 20 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español, and marketing programs like Club Música Latina for Columbia House.

Ms. Cartagena is recognized as a thought leader in the media, marketing and business worlds for her ground-breaking work in the Hispanic market. She is regarded as a strategic thinker with deep Hispanic consumer insights and currently works with a wide variety of clients including Unilever, McDonald’s, PepsiCo, Fisher Price, MetLife and others.

In April of 2007, the Direct Marketing Association named Chiqui the Hispanic Direct Marketing Professional of the Year in recognition of her many contributions in the Hispanic Market. Ms. Cartagena is the author of Latino Boom! Everything you need to know to grow your business in the US Hispanic market which was published by Random House in 2005 and has become required reading for Hispanic marketing classes around the country including: UCLA, Florida State University and Wharton Business School.



Tomas Cookman is the President/Owner of Cookman International, a multi-faceted company that specializes in expanding the reach of Latin music and culture through a variety of initiatives. The Nuyorican born/Los Angeles-based entrepreneur first established himself as an artist manager, guiding the careers of many notable artists, such as Los Fabulosos Cadillacs, Aterciopelados, Manu Chao, and La Ley to great international success.

Always ahead of the curve, Cookman sought to capitalize on his extensive knowledge of the Latino market by offering marketing services during a time when this consumer demographic was largely ignored. With the launch of Giant Cookman, an Austin based full service marketing agency, Cookman empowers major companies and brands to successfully connect with today’s Hispanic youth and entertainment trendsetters.

Other opportunities soon followed, including radio and television production, and branded events such as the Latin Alternative Music Conference (LAMC), the largest Latin music conference in the United States. Now approaching its 10th year, LAMC concerts and events are executed in New York, Mexico City and Buenos Aires. Hundreds of thousands of fans, leading artists, label executives, journalists, managers, marketers, retailers and programmers attend the LAMC from across Latin America, the U.S., and Spain.

In 2005, Cookman created Nacional Records, a Warner/ADA distributed independent label home to numerous chart topping and Grammy Award winning Latin Alternative artists such as Manu Chao, Plastilina Mosh, Nortec Collective, and Aterciopelados. This fall, in collaboration with Ocesa, Cookman will launch La 47, a music entertainment booking agency based in Mexico City aimed to strengthen touring potentials throughout Mexico and Latin America.

Cookman is the recipient of numerous honors in the entertainment industry and also recognition for his humanitarian and community efforts. Among those accolades is the Joseph Papp Racial Harmony Award. 



Patrick Dolan is the Executive Vice President and Chief Administrative Officer of the Interactive Advertising Bureau.   As EVP & CAO, Mr. Dolan is responsible for finance, operations, costs, compliance, and risk management.  In addition, he works closely with the rest of the executive management team to supervise strategy and revenue optimization. 

Mr. Dolan served as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe.   Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.   


Following the Open Society Institute, Mr. Dolan joined DoubleClick, Inc. first as their Director of International Finance and later as Director of Business Operations.  Mr. Dolan was responsible for establishing international financial operations as well developing new businesses that DoubleClick, Inc. acquired, including Abacus.  


In 2001, Mr. Dolan moved to Miami to assume the position of Executive Director of Finance and Operations for The Locomotion Channel, a cable channel which was co-owned by Hearst Entertainment and Corus Entertainment which broadcast in Latin America.   He managed worldwide business operations for the channel until it was sold to Sony Entertainment. 


Mr. Dolan later served as CFO of the Early Learning Coalition of South Florida, a not-for-profit with a budget of over $160 million, and most recently ran his own business management consulting firm where he worked with clients in New York, Miami and other U.S. cities on issues including trade association product development, business operations, forecasting, budgeting, financial management and marketing.    


Mr. Dolan received his B.A. in Economics from the University of Virginia and his MBA from Virginia Commonwealth University.



Graciela Eleta is Senior Vice President for Brand Solutions in the Client Development Group at Univision Communications Inc.. In this position, she plays a pivotal role in helping marketers understand the value of Hispanic consumers in reaching their business goals.

Ms. Eleta worked at Procter & Gamble for the previous 21 years, most recently as Vice President for their Multicultural Business Development organization, where she was responsible for developing marketing and retail strategies to win with Hispanic and African American consumers. Under Ms. Eleta's direction, P&G's multicultural division was hailed as an industry leader. Prior to that, she served as General Manager for P&G's Puerto Rico subsidiary, where she successfully launched brands like Pantene, Olay and Swiffer. Ms. Eleta now brings her extensive knowledge of the Hispanic consumer coupled with her P&G marketing training to Univision.

Ms. Eleta's professional accolades include the 2000 Top Management Award and the Executive of the Year - Sales & Marketing Association award in Puerto Rico. In June 2004, Ms. Eleta was recognized by Hispanic Business Magazine among the Top 25 Elite Women of the Year and was prominently featured in February 2005 in Time's "Diapers for Fatima" as well as Business Week's 2004 "Hispanic Nation". In December 2006, she was featured in a cover story in The Advertiser, the official magazine of the Association of National Advertisers as "Procter & Gamble's shining star of Hispanic marketing".

Born in Panama, Ms. Eleta has a Bachelor of Arts Degree in Economics magna cum laude from Wellesley College and an MBA from Boston College. Outside of work, Ms. Eleta is married, has two children and enjoys reading, traveling and gardening



Fernando Espuelas is a long-time advocate of empowering and connecting Latinos through technology and media. Recognized as one of the Internet's pioneers, Espuelas has been at the forefront of online communities and the social networks that they have fostered. Espuelas is the CEO of VoxGente, LLC, a media company based in Los Angeles.

Espuelas is also the host and managing editor of Café Espuelas, a radio talkshow broadcasted live every day on 1020AM, the number 1 rated Spanish-language AM station in Los Angeles and part of the Univision Radio Network.


Espuelas founded and was Chairman and CEO of StarMedia, a pioneering multi-platform media company for Spanish- and Portuguese-speaking audiences worldwide. At StarMedia, he built the
first online network to transcend national barriers, becoming the first and most recognized pan-
Latin new media brand in Latin America and the United States, eventually serving 25 million people per month.

Initially using only his personal credit card to start the company, Espuelas went on to raise $500
million dollars for StarMedia in a combination of private and public offerings, including raising the
first dollar of venture funding and the first IPO for a Latin Internet company. The rise of the company was chronicled in the Harvard University Business School case called StarMedia: Launching a Latin American Revolution. StarMedia’s market capitalization reached $3.8 billion dollars and is today France Telecom's core Internet operation in the Spanish-speaking world.

Espuelas is also the Founder of VOY, a digital media company that has attracted millions of users as the place to find, share and enjoy the best of Latin entertainment and culture while meeting new people. Forrester Research's study "Hispanic Social Computing Takes Off", published in June of 2007, ranked VOY's portals as the leading Latin pure-play social network in the United States. Today VOY's portal reaches a global audience of millions of people in over 150 countries. In 2005, VOY released the film Favela Rising to international acclaim. Telling the story of one man's iconic victory over poverty and violence, it went on to win more than 25 international festival awards and was short-listed for an Oscar nomination. It has been widely seen in theaters and thousands of schools and civic centers around the world. On U.S. television, Favela Rising premiered on Cinemax.



En febrero del 2008, John Farrell fue  nombrado Director General de Google México.  Anteriormente, John fue Director de Desarrollo de Negocios de Asia y Latinoamérica, responsable por formar alianzas para impulsar la red de busqueda y anuncios, establecer asociaciones con operadores de telefonía celular, y adquirir contenidos locales y de video.  En este rol, John también diseño y lanzo programas de distribución para incrementar la base de anunciantes de pequeñas y medianas empresas en la región.   

Antes de Google, John trabajó para Televisa, en la ciudad de México, como Director de Desarrollo de Negocios para esmas.  En Televisa, John creo nuevos servicios interactivos utilizando los diferentes contenidos del grupo. 

Previo a su colaboración con Televisa, John cofundó Adetel, empresa que proveyó acceso a Internet al segmento residencial y empresarial en México. Como Gerente General, desarrollo una alianza con TV Azteca, para el lanzamiento de ToditoCard: la primera tarjeta de prepago para acceder a Internet en el país.

Anteriormente, John se encargó del Desarrollo de Negocios en Iridium, en Washington DC, donde apoyó el diseño y lanzamiento  del primer servicio de localización satelital en el mundo y estableció acuerdos de distribución internacional.

Tiempo antes, se desempeñó en el Desarrollo de Negocios para SkyTel, donde se enfocó a las fusiones y adquisiciones de la compañía en todo Latinoamérica.

 John tiene  un título MBA por la Universidad de Texas en Austin y por el ITESM, donde se graduó primero en su clase.   Completo su licenciatura en finanzas en la Universidad de Boston y en Millsaps College.   John esta casado y tiene 3 hijos.



Jose Fernandez is a partner in the New York office of Latham & Watkins, and Global Co-Chair of the firm’s Latin America practice. For over two decades, his practice has focused on Latin America, working on a wide variety of matters as the economies of the region have evolved. Mr. Fernandez has handled some of the region’s most complex acquisitions for corporations and private equity firms, and has advised on financings, privatizations, securities offerings, arbitrations and joint ventures across a number of Latin American countries. He also represents banks in loans and restructurings in a cross-section of industries, including mining, energy and telecommunications. His broad practice includes advising governments and bidders in more than 20 privatizations throughout Latin America and Africa.

Mr. Fernandez was named one of the “World’s Leading Lawyers” by Chambers Global for his M&A and corporate expertise, an “Expert” in International Financial Law Review’s “Guide to the World’s Leading Project Finance Lawyers”, and one of the “World’s Leading Privatization Lawyers” by Euromoney Publications. He has been featured by Hispanic Business Magazine in its “100 Influentials List” for 2006 and 2007. He is recognized as a leading Corporate Finance attorney in the Latin American market in the Chambers Global 2008 legal guide and a leading Latin America attorney in the Chambers US 2008 legal guide.

Mr. Fernandez serves on the Board of Directors of Dartmouth College, Accion International, Council of the Americas and Middle East Institute. He has been both chair of the American Bar Association's Inter-American Law Committee and chair of the Committee on Inter-American Affairs of the Association of the Bar of the City of New York. He is currently Co-Chair of the Cross Border M&A and Joint Ventures Committee of the New York State Bar Association.

Mr. Fernandez is also a member of the Council of Foreign Relations, and a Commissioner in the New York City Latin Media and Entertainment Commission.



Manuel Garcia-Duran is chairman of the board of directors of MIO.TV and Chief Executive Officer, where he is responsible for leading the overall strategic direction and management of the company and upholding the company’s mission and vision.

Garcia-Duran is the former chairman of Telefonica Media, a unit of Telefonica SA, the largest telecommunications company in Spain and Latin America. Telefonica Media manages Telefonica’s interests in the audiovisual and media sectors, including content creation and distribution, marketing, and terrestrial and cable broadcasting.

During his time at Telefonica, Garcia-Duran held roles as senior vice president of marketing, SVP of advertising, SVP of communications and chief brand officer, as well as deputy chairman of Antena 3 TV. He also served as a member of the board of several organizations, including radio stations, mobile and telecommunications companies.

Since leaving Telefonica, Garcia-Duran has served on the board of a number of communications and media firms.

Prior to joining Telefonica, Garcia-Duran was CEO and member of the board of T Comunicacion, a strategic marketing and branding company specializing in sports.

Garcia-Duran also has held executive leadership roles at EMI Records Co., CBS Record Co., J Walter Thompson, and the De Beers Diamond Co., overseeing advertising, marketing and promotions.

Garcia-Duran holds degrees in law and economics from the University of Deusto in Spain. He also studied French civilization at the Sorbonne University of Paris, strategic marketing at the London Business School and attended the International Marketing School in Lausanne, Switzerland. He speaks Spanish, English, French, Italian and Portuguese.



Elizabeth Gardner is Executive Director, New York International Latino Film Festival and the President of Cinedulce.

As the executive director of the New York International Latino Film Festival (NYILFF), Elizabeth oversees the festival’s core operations and execution, including fundraising, corporate and media partner solicitation and management, event production, marketing and advertising, and on-premise activation. Together with her business partner and co-Executive Director, Calixto Chinchilla, Elizabeth has successfully grown the festival into the leading, U.S. Latino film festival. Presented by HBO and attracting approximately 25,000 film fans annually, the NYILFF will celebrate its tenth anniversary in 2009.

In 2007, Elizabeth and Calixto recognized a void in the marketplace for distribution of high quality cinema reflecting the unique voice of the Urban and Latino communities. That realization led to the birth of Cinedulce, the first and only distribution platform dedicated to showcasing the best in Urban and Latino film and video. As the President of Cinedulce, Elizabeth oversees the company’s business strategy, corporate fundraising, partnerships/sponsorships, branding, marketing and general operations.

Elizabeth was originally introduced to Calixto and the NYILFF through her entertainment marketing consultancy, Garnish, LLC, which she founded in 2001. Other Garnish clients included Miramax Films, Loews Cineplex Entertainment, ESPN, Cotton Incorporated, The Lake Placid Film Festival and The Big Apple Circus. Prior to founding Garnish, Elizabeth served as Vice President of Marketing and Creative Strategy for the independent film studio, Shooting Gallery (Academy-Award™ winners Sling Blade and You Can Count on Me). During her five-year tenure at Shooting Gallery, Elizabeth devised the theatrical release marketing strategies for Shooting Gallery’s slate of films and successfully produced three seasons of The Shooting Gallery Film Series at Loews Cineplex Entertainment, a 17-market, 3-month film series with sponsors such as Heineken, Entertainment Weekly, Polo Jeans Co. and Blockbuster.

Prior to Shooting Gallery, Ms. Gardner served as marketing coordinator for Semaphore Entertainment Group, a television production company that specialized in cable and pay-per-view special events, including the Ultimate Fighting Championship pay-per-view series, currently broadcast on Viacom’s Spike TV.

Elizabeth graduated With Honors in 1994 from the University of Michigan, with a BA in Art History.



Ruth Gaviria was named Executive Director of Hispanic Ventures for the Meredith Magazine Group in January 2004. In the fall of 2005, she created and launched the lifestyle magazine, Siempre Mujer, targeting Hispanic women living in the U.S. In a short 3 years, Siempre Mujer is one of the top 10 Hispanic magazines in the U.S. In addition to Siempre Mujer, Gaviria oversees the continued development of Meredith’s Hispanic Ventures including a portfolio parenthood magazines, Ser Padres, Espera and 12 Meses and a newly formed Integrated Marketing unit. Most recently, she re-launched the 17-year brand, Ser Padres. Prior to joining Meredith, Gaviria served as the Director of Marketing and Brand Development for People En Español, a Time Inc. publication, expanding the magazine into television and event marketing.

Gaviria’s extensive experience and success in developing products and services for the Hispanic community includes serving as Director of Multicultural Markets at Colgate Palmolive from 1992 to 1999 and as Vice President, Global Marketing, for Fusion Networks, where she developed the company’s marketing and Web brand positioning in the U.S. and Latin American Hispanic markets in 2000.

In addition, she held several sales and brand management positions at Miller Brewing Company from 1987 to 1992. Gaviria began her marketing career at Procter and Gamble in 1985.

Gaviria was most recently named one of Advertising Age’s Top Hispanic Media Players to Watch in 2005 and prior to that she was named one of Advertising Age’s Top 100 Marketers in 2000. In February 2007 she was appointed to the board of directors of the National Latino Children’s Institute. She is considered a leading authority in marketing to the U.S. Hispanic consumer. She received her undergraduate degree from Tulane University in New Orleans and resides in Westport, Connecticut, with husband, Robert G. Christian and her sons.



Liliana Gil works at Johnson & Johnson as the Director of Worldwide Marketing Services providing category leadership for the management of Advertising Agencies (General and Multicultural Markets) on behalf of the Johnson & Johnson Family of Companies.

In addition to her role, for the last three-years, Lili has lead Johnson & Johnson’s “Proyecto MAS2”, an initiative focused on leveraging resources to bring increased visibility to the growing importance of the Hispanic segment. This initiative has pioneer an effort at J&J to bring together a comprehensive business case for corporation. She has directly worked with brands like: Topamax, Levaquin, Tylenol, Lactaid, Splenda, Johnson’s Baby, among others.

Since joining J&J in 2000 she has held positions of increased responsibility in the areas of Information Management, Internal Supply Chain and Strategic Sourcing. Prior to J&J she worked at Celebration Health- Walt Disney World in Orlando, Florida and Huguley Healthcare Systems in Texas.

In 2001 Lili was one of the founders of J&J’s Hispanic Organization for Leadership and Achievement (HOLA). To this date, HOLA has grown to become a very influential and active organization with over 30 chapters nation wide, 2 internationally, and over 1,000 members.

Her contributions have been recognized internally and externally. In 2008 she was recognized by PODER Magazine as one of the “Top 20 Leaders Under 40”, for her contributions to business and community. In addition, she was awarded de “Business Woman of the Year Award” by the 2008 National Latin Pride Awards. In 2007 she was recognized by the Chairman of the Board with the 2007 Marketing Excellence Award for her leadership in Hispanic Marketing across J&J, and received two Leadership Awards for her contributions to Global Diversity and Inclusion at J&J. In 2007 she was also the recipient of the “2007 Colombia Exterior a la Excelencia” (2007 Colombian Excellence Award), which recognizes outstanding Colombian professionals in the U.S. and their achievements in support of business, healthcare and the community. In 2006 received the J&J Supplier Diversity Outreach Award.

Originally from Colombia, Lili holds a Bachelor’s degree in Business Finance from Southwestern Adventist University. She has also completed foreign studies at Deakin University in Melbourne, Australia, completed post-graduate studies at Rollins College (Crummer Graduate School of Business) and holds a MBA from the University of Colorado.



Jacqueline Hernandez was named Chief Operating Officer of the Telemundo Communications Group, Inc. in April 2008. In this newly created post, based in New York City, Hernández oversees all domestic revenue and marketing; digital media and emerging platforms; mun2, Telemundo’s Latino-youth cable network; affiliate relations; and all research functions.
A seasoned executive with over 20 years of media experience across television, online and print, Hernández is responsible for leading and unifying all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. She is also charged with bridging all Telemundo offerings to domestic advertising clients and enhancing Telemundo’s connection with its audience. In addition, Hernández will partner closely with Telemundo's programming, studio, and news and sports leaders to strategically grow Telemundo's market share.

Prior to joining Telemundo, Hernández served as Publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., since March 2004. At the magazine, she was charged with overseeing all advertising and marketing operations for the publication as well as the website,
Throughout her successful career, Hernández has received several distinguished accolades including recognition as one of Advertising Age’s “Top 10 Players in the Hispanic Market” in 2005 and 2007, and was profiled in the magazine’s 2007 “Women to Watch” list. In 2006 she was named Adweek’s Marketing & Medios’ “Media Executive of the Year” and was featured in Hispanic Magazine’s “Latinas of Excellence” annual issue. In June 2007, Media Industry Newsletter named Hernández “Sales Team Leader of the Year” in the single title category.

Before joining PEOPLE en Español, Hernández was vice president of global account development at Turner International, responsible for driving advertising revenues from key global accounts, as well as steering the marketing, research and sponsorship departments for Turner International’s properties (CNN International, CNN en Español, TNT Latin America and Cartoon Network). She also served as vice president of Turner International’s integrated sales team, where she led the creation and execution of integrated TV/Web ad-driven sponsorships for the company’s international portfolio. She joined Turner Broadcasting in March 2000 as director of interactive sales, where she headed up the global interactive sales team for CNN International and Cartoon Network.

Prior to joining Turner, Hernández was marketing director of Time Inc. International, where she was instrumental in developing cross-platform advertising opportunities for TIME, Fortune and Asiaweek. During that time, she received a President’s Award for the company’s first multi-lingual and cross-media platform, “Leaders of the New Millennium.” She worked at the Village Voice, directing the special projects advertising sales team and developing strategic partnerships, and began her advertising sales and marketing career at the Boston Globe.

Hernández is on the nominating committee for the Emmys en Español and sits on the advisory board for the Simmons School of Management, part of Simmons College. She was named the first VP for the International Advertising Association and is also involved in the Advertising Women of New York and National Association of Minorities in Cable. In 2005 she created the Time Warner Hispanic Executive Program, aimed to recruit director-level talent to cross-train in the business of marketing to Hispanics.

Most recently, Hernández was appointed to New York City’s Latin Media and Entertainment Commission, where she advises the Mayor’s office on business development and retention strategies for the Latin media and entertainment industry.

She received her MBA from Baruch College and her undergraduate degree from Tufts University.



Susan L. Jurevics is the Vice President of Corporate Marketing for Sony Corporation of America, and is responsible for the development of integrated consumer marketing programs that combine Sony’s electronics and entertainment assets.  She and her bi-coastal team work with marketers from Sony’s many operating companies, including Sony Pictures Entertainment, Sony BMG Music Entertainment, Sony Computer Entertainment America (PlayStation), Sony Electronics and Sony Ericsson Mobile Communications.

Having led the consolidation of media planning and buying across multiple Sony companies, Ms. Jurevics oversees Sony’s North American Agency of Record agreement with media services agency, Universal McCann.  She successfully repositioned into a cutting-edge consumer platform, winning a 2007 Webby Award.  Ms. Jurevics crafted the product placement function at Sony, integrating Sony electronics products into Sony-produced theatrical, television and music content.  She has worked on music videos from artists such as Alicia Keys and Wyclef Jean, and films such as the Spider-Man franchise, Charlie’s Angels 2, The Da Vinci Code and Casino Royale.  Ms. Jurevics created an unprecedented global, through-the-line television, digital and outdoor campaign for Casino Royale, promoting electronics and mobile products featured in the film.  She and her team architected Sony’s overall presence at the 2006, 2007 and 2008 Consumer Electronics Show (CES), emphasizing Sony’s entertainment positioning.  Additionally, she leads the Sony Marketing Council, a quarterly, cross-company forum of 80 Sony business executives, championed by Sony’s Chairman and CEO Sir Howard Stringer.  Her work has twice been awarded with Sony’s CMO Award for marketing excellence and campaign impact.

Ms. Jurevics’ prior experience includes more than 10 years of senior brand marketing roles at Mattel and Nickelodeon.  She earned an MBA in Marketing and International Business from NYU’s Leonard N. Stern School of Business and the Australian Graduate School of Management.  Ms. Jurevics is a frequent lecturer in Stern’s Entertainment, Media & Technology (EMT) program.  She is currently the Chair of the NYU Stern EMT Committee, Former Chair of the NYU Stern Alumni Council and recipient in 2003 of the Stern Women’s In Business (SWIB) Distinguished Alumna Award.  Additionally, Ms. Jurevics serves as a trustee and Chair of the Marketing Committee of the non-profit organization, the HealthCare Chaplaincy.

Ms. Jurevics received an undergraduate degree in Visual Arts from the College of the Holy Cross in Worcester, MA and studied art at the University of London.  Ms. Jurevics resides in New York City with her husband and two children.



Kate D. Levin is the Commissioner of the New York City Department of Cultural Affairs (DCA).  In this role, she directs cultural policy for New York City, supporting and strengthening the City’s cultural life through public funding for nonprofit cultural organizations throughout the five boroughs. 

Prior to her appointment, she was an Assistant Professor of English and Theater at the City College of New York/CUNY and Associate Director of the Simon H. Rifkind Center for Humanities and the Arts at CCNY.

She has served as Director of Corporate Relations and Director of Special Projects at the Brooklyn Academy of Music (BAM), and has worked as a consultant for several cultural organizations, including BAM, the Jim Henson Foundation, and Socrates Sculpture Park.  Commissioner Levin was executive assistant to the Mayor’s Chief of Staff, and Special Assistant to the Commissioner of Cultural Affairs, during the Koch administration.

She received a BA from Harvard University and a PhD in English from the University of  California, Berkeley.


José Lopez Varela is the Executive Group Account Director of Lopez Negrete Communications. Jose has a very high and distinguished profile in the Hispanic marketing community. Many know him through his dynamic chairmanship of the Association of Hispanic Advertising Agencies (AHAA). He has been extremely active in this renowned national organization since 2001, also serving as membership chair and treasurer. Others know about his distinguished career, from beginning on the client side as a marketing manager, and introducing a leading Venezuela retailer to the U.S. market, to owning his own Hispanic advertising and marketing firm. What most people don’t know is that José is a tech freak. Macs, iPods, iPhones, all those cool new toys for adults are second nature. Those people who do know of José’s proclivity for all things digital are often the benefactors of his inner-geek. When traveling, he’s got everything organized on various gadgets and websites to make the trip smooth sailing. When people have their own technical issues, José saves the day. Need a download or a hookup, you’re covered.

What really defines José’s career is the 17 years he spent building two Hispanic agencies in Florida. In Coral Gables, as managing partner of CreatAbility, he not only helped grow the agency to a top 15 Hispanic agency, two clients under his stewardship were named Hispanic Marketer of the Year: Royal Caribbean Cruise Lines and Sprint PCS. Other prominent clients there included General Motors, MetLife, Pharmacia & Upjohn, and TD/Waterhouse.

In Miami Beach, as VP, managing director of Hill, Holliday Hispanic , José was a guiding force in the agency named the fastest growing Hispanic agency in the country in 2006 by Advertising Age. He built the Hispanic office division from the ground up, from a staff of three to 16 in three years, while servicing such clients as CVS Pharmacy, Dunkin’ Donuts, Liberty Mutual, Uniroyal and the United States Tennis Association.



Mark Mackenzie is the Head of Digital Media Venture Capital at AllianceBernstein.  Mark analyzes emerging global trends as the Senior Digital Media Analyst and utilizes that research to drive late-stage venture capital and to influence the firm's public equity portfolios.  Mark can leverage New York’s largest money manager (AllianceBernstein has around $700 billion dollars under management) on behalf of his investments - complementing existing venture capital by offering a unique strategic vision through access to 350 internal and thousands of sell-side analysts, introductions to potential business clients through significant ownership in public companies and insight into Wall Street's thinking as AllianceBernstein is one of the largest consumers of IPOs.  Mark’s portfolio includes Brightcove (online video), Hillcrest Labs (digital home), JumpTap (mobile advertising), Lingtu (Chinese location based services), Pure Digital (maker of the Flip camcorder) and Visible World (intelligent TV advertising).

Prior to his current role, Mark was at AllianceBernstein’s sell-side subsidiary Sanford C. Bernstein & Co. where he co-founded the media strategy team and analyzed the impact of technology on the $4 trillion landscape including Film, Internet, Music, Television and Wireless. In this role, Mark co-authored books on the Digital Home, Internet Video and Media’s Digitalization. Prior to that, Mark was part of Bernstein’s global media team covering large, publicly traded companies such as Comcast, Disney and Time Warner.

Before joining Bernstein, Mark was a media & communications investment banker with Lehman Brothers in New York and London and co-ran a group for PricewaterhouseCoopers in Beijing.  Mark also worked for PwC in London where he co-founded a company, Pilgrim House Services.  Mark is a CPA and MBA.



Carlos Manzano was appointed Executive Director of the Latin Media and Entertainment Commission in May 2007. In this capacity, he has developed strategies and plans for Mayor Bloomberg’s Latin Media and Entertainment based on economic development, big events, marketing, public relations, and policy to meet the mission of making New York the capital of Latin media and entertainment.

His professional experiences include working as an independent consultant and project manager in information technology and marketing projects for businesses and individuals; as an Assistant Commissioner for the Beacons program at the Department of Youth and Community Development (DYCD); as a Project Coordinator-Computer Specialist for the Department of Information Technology and Telecommunications (DoITT); as a recertifier for Section 8 Housing; as an Administrative Assistant for the Board of Elections; and as an instructor and Teacher’s Assistant for the New York City Board of Education.

As a Manhattan resident for nearly 20 years, Mr. Manzano has been active in community and business affairs. He served on the boards of Community Board 4, Area Policy Board 4, the Clinton Seed Fund and the Student Outreach Program. Additionally, he is a member of the Midtown West Business Association, the Manhattan Hispanic Chamber of Commerce, the International Association of Business Communicators and Project Management Institute.

Mr. Manzano has received awards from the Equal Employment Opportunity Commission, the Ninth Avenue International Food Festival, the Puerto Rican Family Foundation, Colombia Exterior and the Metropolitan Police Officers Association from Washington, D.C.

He has been a speaker at schools and colleges: Norman Thomas High School, Martin Luther King High School, Park West High School, Newcomers High School, Queens College, Hunter College, the College of Technology and New York University. In 2002 and 2005, he served as "Principal for a Day" through the “Pencil” program.

He holds a Bachelor of Arts from Queens College and a Master in Public Administration from New York University (NYU). He also holds a Project Management certification from NYU and a Project Manager Professional (PMP) certification from the Project Management Institute. Now he is completing his second Master in Public Relations and Corporate Communications at NYU.



Laura Martinez is a bilingual journalist and editor specialized in marketing and advertising. She is a contributing editor at Multichannel News and is the writer in charge of the bi-weekly Hispanic Television Update. She is also the founder of, a daily commentary on Hispanic-targeted marketing and media, and a regular columnist at Advertising Age’s The Big Tent, a blog devoted to the discussion of diversity in the advertising, marketing and media industries.

Born in Mexico City, Ms. Martínez completed her high-school education in Singapore, and has lived and worked as a journalist in Mexico City, Santiago de Chile and Buenos Aires. Prior to joining Multichannel News, she was responsible for the creation and launch of Nielsen’s Marketing y Medios magazine, an English-language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. She also was behind the creation and launch of the Spanish-language weekly edition of The Wall Street Journal, as well as coordinating and editing their Spanish language Web edition at She lives in Manhattan and is fluent in English and Spanish.



Ed Montes is responsible for the development and leadership of Media Contacts US and Canada, managing MC staff spread across five North American offices: New York, Boston, San Francisco, Chicago and Toronto. Previously, Montes served as Managing Director of the Boston office, the largest of Media Contacts’ US operations. Within this role, Montes demonstrated an exceptional rapport with clients and a proven ability to not only lead the organization, but drive strategic new business objectives as well.

Prior to joining Media Contacts, Montes worked at Yahoo! Inc.  During his tenure he served as the Director of Special Projects for Yahoo!’s Media, Entertainment, Information, and Finance Groups and the General Manager of Yahoo! Delivers, Yahoo!’s direct marketing advertising product. In these capacities, he implemented successful global advertising and marketing initiatives for a wide array of clients, including those within the Finance, Travel, CPG, Tech, and Entertainment categories.  He was also handled marketing initiatives for Yahoo! Consumer, a group that oversees programs and policies surrounding customer contact and engagement.  This included work within such departments as Yahoo! Travel, Yahoo! Finance, Yahoo! Games, and Yahoo! Mail.

Immediately following his tenure at Yahoo!, Montes served as a consultant to the wireless technology industry providing insights into the data application sector and the delivery of advertising to mobile handsets. Prior to Yahoo!, Montes served as the Director of Corporate Development and General Counsel at TechTarget, a leading business-to-business technology network. Here he led all business development and e-commerce efforts.

Before entering the interactive industry, Montes was a Prosecutor in the Middlesex District Attorney’s office of Massachusetts, where he prosecuted numerous major felonies and appellate actions.  He is a graduate of the Boston University School of Law, and a Cum Laude graduate of the University of Massachusetts at Amherst.



Betti Ortega is the Senior Account Supervisor of Taylor Primero. She has extensive experience working with clients in the communication, consumer product goods and services industries, among others. In her role as senior account supervisor she provides communication program planning, management and strategic development to ensure increased business and create a positive consumer perception for our clients. She is responsible to oversee the groups planning and execution process and works directly with most of the clients including Allstate, MasterCard, MARS, Diageo and Microsoft.

Her past experience includes internal corporate communication and consumer campaigns – including the launch of new products and business initiatives - for Parmalat, Nestle & Danone, and she has also worked with different board associations like the Milk Processor and Dairy Farmers. She also oversaw corporate and consumer communications for Unilever – including many business divisions and brands such as Anderson Clayton, Pond’s and Axel.

In addition, she has held various senior marketing and corporate communications positions with companies including Parmalat, Ketchum, Hill and Knowlton & Edelman, where her efforts contributed to developing their Crisis Management and Media training services.

Other related professional experience includes cause-related marketing and non-profit consulting for the US Mexican Chamber of Commerce; Hereditary Neuropathology Foundation & People Helping People Foundation. She remains actively involved in these activities and efforts.

Betti grew up in Mexico City. She has a Bachelors Degree in Education from the Universidad Pedagogica Nacional (Mexico) and a Masters Degree in Marketing from Madison University (US).



John Paton is the Chairman and Chief Executive Officer as well as a member of the board of directors of impreMedia LLC. Mr. Paton arrived in the U.S. in 2003 and has quickly built a reputation as a leading media executive. He has been named as a "Media All-Star" for 2005 by AdWeek magazine's Marketing y Medios. In September of 2006 Mr. Paton was the first non-broadcast executive to be named the Hispanic Media Executive of the Year by HispanicAd.Com at the Association of Hispanic Advertising Agencies' annual conference. In May 2008, Mr. Paton was named a finalist in New York’s Ernst & Young Entrepreneur of the Year program. Since the mid-90’s Mr. Paton has been directly involved as a senior executive or board member in more than $2.5 billion in media transactions and financings. He has a well developed reputation as a turn-around specialist who builds effective management teams, drives award winning journalism and achieves superior financial results. A media executive for more than 30 years, Mr. Paton has been responsible for media operations in the U.S., Canada, France and Spain. Mr. Paton is a graduate of Ryerson University's journalism program and has successfully completed the Finance for Senior Executives program at the Harvard University Graduate School of Business Administration



David Puente is the creator and anchor of ABC NEWS "Exclusiva," a Hispanic news program for ABC News Now that features interviews, information and breaking news. "Exclusiva" is available on ABC News Now, the network's digital channel, and via streaming video on You can also listen to the "Exclusiva" podcasts in English and Spanish on iTunes and read articles about the Hispanic world on The video, podcasts and website all report the news — international politics, entertainment, culture and sports — from Latin America and the Hispanic world.

David Puente was also responsible for writing the first ever Spanish-language articles published on, and he began the first-ever regular US network news segment on Spanish-language radio.

His trajectory in television, radio, print and new media started in the mid 1990s living and working in Madrid, Paris, London, throughout the Middle East and Africa.

He covered several trips of President Clinton including his tour of African nations in 1998. In 1999 Puente joined the ABC News staff in New York where he worked with Peter Jennings on "ABC 2000". In 2002 he worked with Barbara Walters on her exclusive interview of Fidel Castro in Cuba for 20/20.

Puente's more recent assignments brought him to Argentina to cover the historic presidential elections, (the country's first female president was elected), and to the Dominican Republic to report on immigration tensions as more Haitians enter the D.R..

David Puente has also interviewed world leaders including Chile's Michelle Bachelet, Bolivia's Evo Morales, Guatemala's Alvaro Colom, and Mexico's former President Vicente Fox as well as US presidential candidate New Mexico Governor Bill Richardson and entertainers like Jennifer Lopez, Enrique iglesias, Antonio Banderas, George Lopez, Marc Anthony, Penelope Cruz, Andy Garcia...

Puente studies Arabic and speaks fluent English, Spanish and French and has contributed to major media outlets in all three languages: English, (The Miami Herald, CNN International, Fox News, ABC News Radio); Spanish (RTVE, Onda Cero Radio, El Diario La Prensa), and French (TF1).

Puente has won two Emmy awards, one for his work on "ABC 2000", and the other for his coverage of 9/11. In 2003 he won a National Headliner Award for the Fidel Castro interview. Since 1999, he has been a member of the National Association of Hispanic Journalists.

In 2000, Puente founded, in memory of his late brother, The Leo Puente Memorial Fund, which has awarded over $75,000 in aid and college scholarships to students in Newark, NJ, his hometown. Puente is a graduate of New York University.



Ralph Rivera is the Senior Vice President of AOL Latino and AOL Games. He is responsible for all programming and business strategy for AOL Latino and AOL Games. He is also responsible for the expansion of AOL portals in Latin America, including the recently launched sites in Mexico, Chile, Argentina, Columbia and others.

Under his direction, AOL Latino is the leading Spanish bilingual service portals in the US, with over 2.2 million unique visitors every month, according to August 2008 comScore Media Metrix. In his role, he oversees the programming areas and content, partnerships, advertising and overall direction of the site, which provide news and cultural information targeted to the Hispanic population in the U.S, including  Noticias (News), Deportes (Sports), Entretenimiento (Entertainment), Música (Music), Automóviles (Automobiles), Tu Vida (Lifestyle) and Dinero y Exito (Money & Empowerment).   

In addition to AOL Latino, Rivera is responsible for AOL Games, which provides content, services, and marketing for Web, PC, and console games for game fans on the Web.  Under Mr. Rivera’s direction, AOL Games continues to offer new initiatives that bring game fans exclusive content and maximize their overall gaming experience while delivering valuable promotional and marketing benefits to game industry partners.

Throughout his career, Mr. Rivera has focused on the intersection of technology and media.  Previously, he held executive and staff positions at AOL’s Moviefone, Pearson, Simon & Schuster, Deloitte & Touche, and IBM.  He earned his undergraduate degree from Columbia College and an M.B.A. degree from New York University.



Janet L. Robinson became president and chief executive officer of The New York Times Company on December 27, 2004.  Ms. Robinson, the first woman to be named president and C.E.O. of the Times Company, has primary responsibility for overseeing and coordinating all of the Company's print, broadcast and digital operations and business units.  She works closely with the chairman to chart the future direction of the Company and is implementing a new, accelerated strategic timetable that focuses on leveraging the Company’s core asset, quality journalism, and expanding the Company’s reach across new and emerging forms of media.  This has included:

·        Guiding the transition from an era of print journalism to one in which The New York Times Company distributes news and information in an increasing array of new mediums. 

·         Implementing a long range strategy that includes: developing innovative new products in print and online,  rebalancing our portfolio and implementing operational efficiency and cost reductions

·        Supporting traditional businesses by refocusing and restructuring advertising operations at New York Times branded units and at New England properties and integrating The Times’s print and digital newsrooms.

·        Pursuing an aggressive Internet expansion program that includes acquisitions and investments in such online properties as, Baseline Studio Systems,, Calorie, FM Publishing, Brightcove, Daylife, and  

·        Creating a Research & Development capability and hiring the first Futurist to anticipate and benefit from changes in the marketplace.

·        Placing a very high priority on reducing expenses and closely examining every segment of our business.  This includes improving operational efficiency by revising companywide pay practices, instituting a new goalsetting program and introducing a host of productivity and cost reduction measures.

Previously, Ms. Robinson had served as chief operating officer and executive vice president since February 2004.  From February 2001 until January 2004, she served as senior vice president, newspaper operations for The New York Times Company.  In this role, she led the operations of all of the Company’s newspaper properties, which include The New York Times, The Boston Globe, the International Herald Tribune and the regional newspapers.  She also held the position of president and general manager of The New York Times newspaper from 1996 until 2004.  Ms. Robinson was elected a director of the Company in December 2004.

Ms. Robinson has spearheaded the national expansion strategy and the integration of the Times Company’s newspaper properties, which has, in turn, generated significant growth in revenue and earnings for the Company, allowing for great improvement in editorial content, reinvestment in Company businesses and enhanced value for shareholders.

From January 1995 until 1996, she was senior vice president of advertising.  In this capacity, Ms. Robinson was responsible for overall advertising sales at the newspaper.  Before that, she served as vice president and director of advertising from May until December 1994, and as a vice president since June 1993.

Previously, Ms. Robinson served as group senior vice president for the advertising sales and marketing unit of The New York Times Company Women’s Magazine Group (which has since been sold) since January 1992, and vice president of the group since September 1990.

Ms. Robinson was also the advertising director of Tennis magazine from September 1987 until August 1990 and national resort and travel manager of Golf Digest/Tennis since May 1985.  She joined the Times Company in June 1983 as an account executive at Tennis magazine.

Before joining the Times Company, Ms. Robinson was a public school teacher in Newport, R.I., and Somerset, Mass.

Ms. Robinson is vice chair of the board of the Liberty Science Center and serves on the boards of the Newspaper Association of America and the Presidential Board of Trustees of Salve Regina University.  She also serves on the board of New England Sports Ventures.  In 2008, she joined the advisory board for New York Women in Communications (NYWICI).  She was the chair of the Advertising Council from 2004 until 2005, and served as chairwoman of the Board of Directors of the American Advertising Federation from 1999 until 2000.  Ms. Robinson is also a member of the Leadership Committee for The Lincoln Center Consolidated Corporate Fund and a trustee of the Carnegie Corporation of New York, where she is chairman of the planning and finance committee and a member of the investment committee.

Ms. Robinson has received numerous awards and accolades:  she was named to Forbes magazine’s list of 100 Most Powerful Women in the World in 2005, 2006, 2007 and 2008; she was included on Crain’s New York Business’ 100 Most Influential Women in New York City Business list in 1999 and 2007; and each year from 2001 to 2004, she was named to Fortune magazine’s annual survey of the 50 Most Powerful Women in Business.

She has received the Association for Women in Communications, Inc., Matrix Award in April 1998, given to women who have distinguished themselves in the communications field for exceptional achievement, in this case, in the area of newspapers.  In February 1997, she was named by Advertising Age as one of “25 Women to Watch” among the most prominent women in advertising, marketing and media.

Ms. Robinson received a B.A. degree in English from Salve Regina College, Newport, R.I., where she graduated cum laude in 1972.  In 1996, she completed the Executive Education Program at Amos Tuck School at Dartmouth in Hanover, N.H.  Ms. Robinson was presented with an honorary Doctorate of Business Administration degree from Salve Regina University in May 1998.  She was also awarded an honorary Doctor of Humane Letters degree from Pace University and an honorary Doctor of Humane Letters degree from the University of Massachusetts Dartmouth in May 2006. 

Ms. Robinson is single and lives in New York City.



Fernando Rodriguez joined Terra Networks in 2000 as Chief Financial Officer and as a founding member of the team that launched In 2004 he took on the position of Chief Executive Officer and he now oversees the operations of Terra Networks in the US, with headquarters based in Miami and offices in New York, Chicago, Los Angeles and San Francisco. He has played a key role in the growth of the organization and in consolidating Terra Networks USA’s position as the leading Internet portal for the US Hispanic market.

Under his leadership, has grown its audience to reach over 13 million unique visitors per month, and has increased its advertising revenue to become one of the leading digital platforms targeting the Latino market. The primary sources of revenue are Spanish, English and Portuguese language online advertising campaigns throughout the United States and the Latin American region.

Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefónica Group, and the largest Internet and ISP company in the Latin American region, reaching over 58 million unique visitors monthly .

Prior to joining Terra Networks, Rodríguez worked in the Telefónica Group, the leading global telecommunications company in the world. Rodríguez held various financial positions in Telefónica de España and in Telefonica S.A.. During those years he lead a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefónica global business units - from mobile and fixed telephony to Internet access and corporate business solutions.

Fernando Rodríguez began his career as a Foreign Trade Expert working for the Madrid Chamber of Commerce in Mexico City. He holds a Master’s degree in Business Administration from the Universidad Autónoma de Madrid and several other executive programs including an Executive Management Program by the IESE Business School and Harvard Business School. In 2007, he received the Latin Chamber of Commerce (CAMACOL) Executive of the Year award. He currently resides in Miami with his wife and son.


Ray Rodriguez is president and chief operating officer of Univision Communications, Inc., the premier Spanish-language media company in the United States. 

Mr. Rodriguez joined Univision in August 1990 as vice president and director of Talent Relations, and in September 1991 was promoted to senior vice president and operating manager of the network.  In 1992 he became the president & COO of the Univision Network, and was promoted to president and COO of all the Univision Television Networks in August of 2001. Mr. Rodriguez assumed his current position in February of 2005.

Prior to his tenure at Univision, Mr. Rodriguez spent six years with Julio Iglesias, of which the last 4 years he spent as his chief executive officer and worldwide manager. 

Mr. Rodriguez is the founding president of the Kiwanis of Little Havana Foundation. He is a member of several prominent organizations including the Miami Business Forum, Mesa Redonda and is on the Board of Directors of the United Way.  He is vice president of OTI (Organizacion de Television Iberoamericana), the preeminent international organization of Spanish language television executives.

Mr. Rodriguez is a member of the Board of the Television Ratings Implementation Group. The group was formed to establish a ratings system for all television programs in the U.S. Mr. Rodriguez has testified as an expert before the U. S. House of Representatives, and the       U. S. Senate. In addition, he has participated in meetings with top government officials, including former President Clinton and Vice President Gore, regarding issues affecting the media industry in this country.

Mr. Rodriguez’ experience in the marketing, television and entertainment industry spans more than 27 years and covers more than 70 countries.  Mr. Rodriguez is a graduate of the University of Miami.  He lives in Coral Gables, Florida with his wife and three children.



Ramiro Sanchez, Head of Ad Sales Development and Programming, Reuters Consumer Media, Americas: Ramiro Sanchez oversees the launch and implementation of Reuters products across all digital platforms (online, mobile, video and digital signage). Ramiro has a wide range experience in the media, internet and mobile markets, including enabling new technologies to improve subscriber-based or ad-supported business models. At Reuters, Ramiro is responsible for content programming, ad strategies and cross-platform ad solutions, as well as increasing audience engagement. Ramiro works extensively with clients, agencies and Reuters editorial team to develop groundbreaking ad solutions that maximize revenue while optimizing user experience. Prior to joining Reuters, Ramiro worked at AOL, where he was responsible for developing audience engagement and retainment through the use of pricing strategies. Preceding AOL, Ramiro was a consultant for several years at The Boston Consulting Group, where he was involved with global strategy projects for several media and consumer services in Latin America, including several of the world’s largest multi-media companies. Ramiro holds B.S. and M.S. degrees in Engineering from ITBA (Argentina), and an MBA from UC Berkeley. He is fluent in Spanish, Portuguese and English, and has an intermediate knowledge of French and Italian.




Mary Schmidt Campbell has been dean of New York University’s Tisch School of the Arts since 1991. 

Dean Campbell began her career in New York as the executive director of the Studio Museum in Harlem, widely regarded as the principal center for the study of African and African-American Art.  Under her leadership, the Studio Museum in Harlem emerged as a major national and international cultural institution and a lynchpin of the economic revival of Harlem.

In 1987, Mayor Edward I. Koch invited Dr. Campbell to serve as Commissioner of Cultural Affairs of the City of New York.  In that role she was the chief spokesperson for the New York City cultural community and oversaw the operating expenses and capital improvements of 32 of the city’s premier cultural institutions among them the Metropolitan Museum of Art, the Brooklyn Academy of Music, the New York Shakespeare Festival, Carnegie Hall, and the Studio Museum in Harlem.  With a budget of $150 million, her agency awarded grants to 500 cultural institutions including the Joffrey Ballet, the Museum of Modern Art and Lincoln Center Theatre.  She continued as Commissioner under Mayor David Dinkins.

During Dean Campbell's tenure as Dean, the Tisch School has tripled the number of applications, making it one of the most selective schools at NYU, developed advanced international studies in the arts, created vital relationships with New York City cultural institutions such as Dance Theater Workshop, the Public Theater and Classic Stage Company, and renovated over 2/3 of the school's teaching facilities. The school counts among its faculty and alumni Pulitzer Prize, Academy Award, Tony, Obie, and Bessie award winners as well as Guggenheim Fellows and Fellows of the American Academy of Arts and Sciences.

Dean Campbell holds a B.A. degree in English literature from Swarthmore College, an M.A. in art history from Syracuse University, and a Ph.D. in humanities, also from Syracuse.  She is co-author of Harlem Renaissance: Art of Black America (New York: Harry N. Abrams, Inc., 1987) and Memory and Metaphor: The Art of Romare Bearden, 1940-1987 (New York: Oxford University Press & The Studio Museum in Harlem, 1991).  She is the co-editor of Artistic Citizenship: A Public Voice for the Arts (New York: Routledge, 2006.) She sits on the board of The American Academy in Rome.  In the fall of 2001 she was inducted into the American Academy of Arts and Sciences. 

In 2007 the Governor of New York State nominated her to serve as voluntary Chair of the New York State Council on the Arts.  She was confirmed October 22, 2007.



Adrian Steckel has been the CEO and president of Azteca America since November 2005.

Previously, he served as CEO of Unefon, a newly formed mobile communications provider. Under Mr. Steckel's leadership, from 2000, Unefon offered high quality mobile service in twelve of the primary cities in Mexico, including Mexico City, Guadalajara, and Monterrey and at the end of year 2002, the Company was providing its mobile services in 15 cities throughout Mexico.

Before Unefon, Mr. Steckel served as Chief Financial Officer of TV Azteca, the parent company of Azteca America, and was a member of its board of directors. While at TV Azteca, Mr. Steckel took the Company public in Mexico's Bolsa and the NYSE, in 1997 and also founded Azteca Music in 1996.

Prior to joining TV Azteca, he worked as an investment banker at Dillon, Read & Co. Mr. Steckel holds a BA in Business from Yale University.



Edwin Torres has served as Director of External Partnerships at Parsons The New School for Design since 2006. Parsons’ External Partnership Program connects private companies, non-profit organizations, and government agencies to emerging design talent while providing its students with opportunities to work on concrete projects in the classroom. Among other projects, Parsons' students have developed designs for stores for Target, table settings for Riedel, t-shirt graphics for Brooklyn Industries, watches for Movado and murals for Covenant House.

Torres has also worked as a consultant, conducting team-building exercises for American Express’ Philanthropy Division, workshops to develop new public messaging for The Creative Capital Foundation and a strategic planning workshop for The Laundromat Project.

Prior, Torres was awarded a two-year position at The Ford Foundation through a nationally competitive professional development program. As Program Associate for Media, Arts and Culture, Torres worked as part of a grant-making team developing initiatives that support arts organizations fostering the creation of new work, organizations collaborating with schools to integrate the arts throughout the academic curriculum, and organizations addressing the changing demographics in the United States population.

Before accepting the post at Ford, Torres had been Director of Longwood Arts Project, the visual arts facility of Bronx Council on the Arts. As director of Longwood, Torres oversaw all aspects of gallery programming, outreach and development. Torres also co-designed and administered the Longwood Cyber Residency Program, which provides artists with the facilities and resources to explore new technologies to raise their profiles and creative/technical ceilings. The program hosts the artists’ projects on-line.



Rafael Urbina-Quintero is the Chairman and CEO of Batanga, Inc. the leading next-generation Hispanic media company. Since August 1999, Urbina has been the driving force beyond the company’s strategic planning, business and product development efforts, and revenue generation.

In his capacity as Chairman and CEO, Urbina successfully completed a series of acquisitions and negotiated multiple rounds of funding for the company, positioning Batanga for long-term growth in the Hispanic online market. Batanga’s most recent acquisition of HispanoClick, the premier online Hispanic ad network, has extended Batanga’s core offering beyond Latin music and entertainment to content in a variety of categories.



Rebeca Vargas is responsible for overseeing Chase’s Multicultural Segment across all Consumer Businesses. She has been successful in changing Chase’s approach towards the Hispanic opportunity by developing a business segment within the business.  She has focused efforts in expanding Chase’s brand positioning within the Hispanic market with a new tagline “Chase. Juntos Se Puede”. Her team is also responsible for the recent launch of account opening documents in Spanish, Chase’s new TV and radio advertising in Spanish, the new, and a unique marketing campaign focused on financial education. She has also developed the metrics to measure the Segment’s contribution to the growth of Chase’s Retail business.

Prior to joining JPMC, Rebeca was an executive at Citigroup. She was responsible for analyzing alternative distribution channels for the North America Retail Business and leading cross sell initiatives between Citibank and CitiFinancial. Prior to that Rebeca was responsible for Citi’s efforts to better serve the US Hispanic market. She also acted as a liaison between Citigroup’s US businesses and Banamex in Mexico to leverage cross-border capabilities, particularly with new product development. She was critical in developing products tailored to the needs of the Hispanic segment, such as the Access Account from Citibank, Citibank Global Transfers, a secured credit card, ITIN mortgages and a Banamex USA cross border credit card.

Prior to leading the Hispanic Segment Ms. Vargas worked for Citi’s Emerging Markets M&A group as a member of the management team responsible for integrating Banamex and Citibank Mexico.  She also worked in Audit and Risk Review, performing country reviews of Citibank’s consumer operations in Latin America.

Before coming to the US, Ms. Vargas had several positions at Bancomer, the second largest bank in Mexico. In her last position as Vice President of Risk Management, she formulated and implemented Bancomer’s strategy to enter the Mexican Derivatives Exchange MexDer and she was instrumental in creating the risk management department responsible for managing the Bank’s proprietary position in the capital and foreign exchange markets.

Ms. Vargas was the founder and co-chair of the first employee network at Citigroup, she has had seats in several boards of non for profit organizations and received a proclamation from the city of New York in 2006 for her service to the City and community of NY.

Ms. Vargas was profiled by Hispanic Business Magazine as one of 10 Hispanic influentials to watch (2006) and she received the 2005 Marketer of the Year Award from the Marketing y Medios Magazine. She has also been profiled in The Banker Magazine (February 2005), Poder Magazine (March 2005) and the Citigroup 2004 Annual Diversity Report. Univision, Telemundo, CNN en Espanol, Newsweek, CNN and Bloomberg among others have interviewed her in several occasions

Ms. Vargas has been a guest speaker at multiple conferences, among them the American Bankers Association Conference on Hispanic Issues in Washington DC on Sept. 2004, The “Marketing Financial Services to Hispanics” Conference held in Miami on December 2004, the 2004 Wharton Latin American Conference, the “10th Annual Best Practices in Retail Financial Services Symposium” in San Diego CA on March 2005, and the “DMA Directo Conference” in NY on April 2005.

Ms. Vargas holds an MBA from Tulane University and a BA in Accounting from Instituto Tecnológico Autónomo de Mexico. She is fluent in English, Spanish and French. She lives in New York with her husband Charles and daughter Rebeca



Laurel Wentz is the international and multicultural editor at Advertising Age, and is in charge of  the magazine’s global licensing program for Ad Age content. She also oversees AdAgeChina, launched in 2006, and runs Ad Age’s annual Hispanic Creative Advertising Awards.

Before moving to New York in 2001, she was based in London, as the editor of the magazine Ad Age International. Born in Ohio, she started her career in Mexico, working for the newspaper El Norte en Monterrey, then moved to Argentina with a fellowship from the Inter American Press Association. On the way back to Ohio from Buenos Aire, she stopped in Brazil and stayed for five years, working first for Business Week and then joining Advertising Age as the Sao Paulo-based Latin America Bureau Chief.




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