||Mayor of the City of New York
||CEO The New York Times
||President of the Latin
||Baeza Group, LLC & V-Me
Communications Group, Inc.
Meredith Hispanic Ventures
Interactive Advertising Bureau
Latham & Watkins LLP
New York International Latino Film Festival
Meredith Magazine Group
Communications Group, Inc
Jurevics, Susan L.
|Sony Corporation of America
City Department of Cultural Affairs
||Deputy Mayor of Economic
Lopez Varela, Jose
||Digital Media, Alliance
NYC Latin Media and Entertainment Commission
Havas Digital Media Contacts
Office of Film, Theater and Broadcasting
||New York University Tisch
School of the Arts
Parsons The New School for Design
||JP Morgan Chase
President. Latin Recording Academy,
organization that produces the Latin GRAMMY Awards among many other
activities (2003 to date).
of Wireless Latin Entertainment Inc.(Miami),
a mobile wireless Latin content producer that produces Latin music for
the U.S., European, and Japanese markets (2001 to date)
the International Federation of the Phonographic Industry IFPI
Latin America Inc.
(Miami/Rio de Janeiro) (1994 to 2001).
President, GRUPO CORP,
(Mexico) . (1987 to 1993) Legal counsel for Warner Music, EMI, PolyGram,
Apple, DISA, Peerless, concert promoters, TV stars and publishers in
Assistant, Procter & Gamble
Record producer, composer and percussionist. Magna Cum
Laude in Law, Mexico’s National University (UNAM). Summa Cum Laude in
Corporate Law. Mexican Institute of Technology (ITAM). Professor of
Entertainment Law (Post-degree Center) Universidad Anahuac, Mexico.
Member of: U.S-Mexico Chamber of Commerce, National Council of La Raza,
City of Hope, Young President's Organization, National Academy of
Recording Arts & Sciences.
Maria Teresa Arnal is the General Manager for Prodigymsn.com
(formerly known as T1msn), a joint venture between Microsoft and Telmex,
and the leading internet network in Mexico with over 80% reach of the
internet user market and more than 30% market share in online spend.
has been responsible for growing the MSN business in Mexico, with over
600% growth in revenues and with establishing Prodigy MSN as the leader
across category in communication services (Windows Live Hotmail,
Messenger and Spaces), and the portal business (ProdigyMSN.com). During
her tenure, Prodigy MSN obtained the recognition of “Most Admired
Company” in Mexico under the Mass Media category for the 2007 Hay Group
and HSM survey on Most Admired Companies in Mexico.
Moreover, she has been a major contributor to the growth of the online
advertising business in Mexico through innumerable industry-wide
education efforts and her personal commitment to building and growing
the IAB (Interactive Advertising Bureau) in Mexico, in which she held
the President position for the first two periods since its inception. As
a recognized industry leader, Maria Teresa has participated as speaker
in numerous conferences such as SES Latino, WW Marketing Forum, Ad Tech,
Executive MBA auditorium at IPADE, Internet Day in Mexico, National
Hispanic Corporate Council Annual Conference, amongst many others.
amongst the “top 20 CEOs in Mexico” and “top 20 women executives in
Mexico” by Mujer Ejecutiva magazine, Dec 2005, Dec/Jan 2004. She was
also named amongst the “20 most influential women in business in Mexico” by Expansion magazine, Feb 2003
and as “one of the 50 most powerful women in Mexico” in Nov 2006 by the
holding the Country Manager position at ProdigyMSN, Maria Teresa was the
Director of Operations and Director of Sales and Alliances,
responsible for the coordinated operations of the portal, including the
areas of Sales, Business Development, Technology and
Content, and for
establishing and closing strategic alliances with content and e-commerce
partners. During her tenure, she has achieved revenue growth of over
300% and was able to position the ProdigyMSN network as the preferred
choice for online advertisers in Mexico.
Previously to her job at ProdigyMSN, Maria Teresa was a consultant in
The Boston Consulting Group office in Mexico, and in
& Hamilton International throughout the Andean Region and the UK, where
she worked mainly for Consumer Goods and Media and Entertainment
Maria Teresa holds
a degree in Industrial Engineering from the Universidad Catolica Andres
Bello in Venezuela and a Master in Business Administration from Columbia
University, New York. Of Venezuelan origins, she currently lives in
Mexico City with her two children.
Mario L Baeza is
Chairman and CEO of The Baeza Group, LLC, a merchant bank firm with
controlling interests in media, real estate development and
entertainment companies. Baeza is also the Founder and Chairman of V-Me
Media, Inc., a new national Spanish language broadcast television
network created in partnership with Channel 13 and 33 other public
television stations and currently reaching approximately 50 million U.S.
homes. Upon the digital conversion in February 2009, V-Me will reach 70
million U.S. homes and approximately 80% of all U.S. Hispanic
Households. Baeza is also the Founder and Chairman of AJM Records, LLC.
Baeza is the former Chairman and CEO of TCW/Latin America Partners, LLC,
a private equity firm investing in Latin America; former President of
Wasserstein Perella International, Inc., Managing Director and member
of the Executive Committee of Wasserstein Perella and Chairman and CEO
of GrupoWP, the Latin America-focused arm of the firm. Previously,
Baeza was a Senior Partner of the law firm of Debevoise & Plimpton.
Mario L. Baeza serves
on the board of Air Products and Chemicals, Inc., Ariel Mutual Funds,
Brown Shoe Company, Inc., Israel Discount Bank and Urban America, LLC.
Baeza was the former Lead Director of Tommy Hilfiger, Inc., prior to its
sale in a leveraged buyout. Baeza also served on the board of WNET/Channel
13, and was co-founder and member of the Board of Jazz @ Lincoln
Center. His charitable activities include membership on the boards of
directors of The Hispanic Federation, Inc. and The Cuban Artists Fund.
Mr. Baeza is the Chairman of New York City's Upper Manhattan Empowerment
Baeza received a B.A. from Cornell University and a J.D. from Harvard
Ballas-Traynor was named publisher of PEOPLE en Español,
the largest selling Hispanic magazine in the U.S., in July 2008. She is
charged with overseeing all advertising and marketing operations for the
magazine and its website, PeopleEnEspanol.com.
Prior to joining PEOPLE en Español,
Ballas-Traynor was senior vice president and general manager of
MTV Tr3s. Under her tenure, she helped re-brand
the network and established it as the most widely-distributed TV network
dedicated to today’s bicultural Latino youth. In 2003
Ballas-Traynor was SVP of Hispanic marketing
for IDT Corporation where she was responsible for formulating
marketing strategies for the telecom division.
A Hispanic marketing
veteran, Ballas-Traynor started her career in Hispanic television over
20 years ago at Univision where she held various positions including
sales director for the network’s Mas magazine. In 1999 she was
named general manager of Galavision, the cable television network owned
by Univision. Under her leadership, she grew the network’s coveted
18-34 year old demographic and nearly doubled the distribution, making
Galavision one of the most popular Hispanic networks in the United
States for teens and young adults.
been was named a “Media All Star” by Adweek’s Marketing y Medios,
and was profiled in The Hollywood Reporter’s “Latino Power 50”
list. She has also been recognized as a top “Women in Music” by
Billboard Magazine, one of the “25 Most Powerful Hispanic Women in
the Entertainment Industry” by The Hollywood Reporter, and one of
“10 Women to Watch” by Multichannel News Magazine.
A native of Chile,
Ballas-Traynor is a graduate from New York University and lives with her
husband and two children in New Rochelle, NY.
Browne is the President of Telemundo Communications Group, Inc.
He oversees all functions of the Telemundo television network and its 16 owned
and operated stations, including the Entertainment division, Telemundo Studios,
and News and Sports. In addition, he is responsible for Telemundo International
and Telemundo Cable, as well as Telemundo’s Digital Media initiatives.
Browne was named President of Telemundo in April 2005. Shortly after taking
the helm, he renewed the network’s commitment to its original programming
model and implemented a strategic reorganization. As of February 2008, Telemundo
has experienced 10 consecutive months of year-over-year growth.
During his tenure, Browne has set in motion numerous initiatives that have
further solidified and defined the network’s position within the Spanish-language
television landscape. Browne led the strategic buy-out of Telemundo-RTI Productions
and the acquisition of Tepuy International Corp. to create Telemundo Studios
Miami, LLC and Telemundo International, respectively. He also oversaw the
launch of the successful Yahoo!Telemundo partnership and the inauguration
of the network’s state of the art headquarters and news bureau in Mexico
City, as well as the successful re-launch and relocation to Los Angeles, California
of Telemundo’s Latino youth channel mun2. Browne is also the visionary
behind the creation and expansion of the bi-coastal “Taller Telemundo,”
an innovative educational program designed to inspire, discover, recruit and
train the next generation of telenovela writers and actors.
Browne led Telemundo from zero original programming to more than 1,000 hours
of original prime-time productions a year produced out of Telemundo Studios’
production centers in Mexico, Colombia and Miami, Fla., quickly establishing
it as the world’s second largest provider of Spanish-language content.
Thanks to Browne’s commitment to original productions, Telemundo has
carved a unique competitive position in the market, syndicating its programming
properties to over 60 countries in more than 20 different languages and distributing
its content in a variety of emerging digital media platforms.
Prior to joining Telemundo Network, Browne served as President and General
Manager of WTVJ, NBC’s owned-and-operated station in Miami. A longtime
advocate of expanding into the Spanish-language television market, Browne
was a key member of the NBC team involved in the purchase of the Telemundo
network. His many noteworthy accomplishments at WTVJ include integrating and
overseeing the first NBC and Telemundo station duopoly; leading the NBC Television
Stations Division’s efforts in creating a Southeastern Regional Hub,
an operational center for handling master control for multiple stations; and
spearheading the design and construction of NBC’s first fully digital
Before joining WTVJ, Browne was Executive Vice President of NBC News in New
York from 1991 through 1993. From 1989 to 1991, Browne served as NBC News’
executive news director. While he was the executive in charge of the "Today"
show, he orchestrated its resurgence as well as the launch of the weekend
edition of the “Today” show. He was also involved in the creation
and the airing of “Dateline,” the first successful prime-time
news magazine in NBC’s history. Browne helped strengthen the affiliate-network
partnership in news and was instrumental in the formation of the NBC News
Channel in Charlotte, North Carolina. From 1979 to 1989, as NBC’s Miami
bureau chief, Browne directed news coverage of Central and South America.
Before joining NBC, Browne worked for CBS News for over a decade.
In 2008, Browne was selected to be inducted into Broadcasting and Cable's
Hall of Fame, an honor that celebrates the power of television by honoring
the best of the best. Browne has a national reputation for being especially
active in the recruitment and career development of women and minorities.
He is co-founder and board member of the "Women of Tomorrow Mentor and
Scholarship Program" for at- risk high school girls. He is the recipient
of the 2006 Florida Governor's Points of Light Award for exemplary service
to his community and the 2004 prestigious Ida B. Wells Award for his commitment
to promoting diversity in the work place. He was a charter member of the NBC
News Taskforce on Women and Minorities and currently serves as a member of
NBC’s Taskforce on Diversity. Browne is actively involved in the United
Way, Hispanic Heritage Awards Foundation, University of South Carolina’s
School of Journalism, and Florida International University’s School
Browne resides in Miami
Beach, Florida. He is married to Maria Junquera and has two sons.
Cartagena, the Managing Director of Integrated Marketing, for Meredith
Hispanic Ventures, is a Hispanic media pioneer with over 20 years of experience
developing, launching, and leading some of America’s most successful
Spanish-language consumer magazines, including People en Español, and
marketing programs like Club Música Latina for Columbia House.
Ms. Cartagena is recognized
as a thought leader in the media, marketing and business worlds for her ground-breaking
work in the Hispanic market. She is regarded as a strategic thinker with deep
Hispanic consumer insights and currently works with a wide variety of clients
including Unilever, McDonald’s, PepsiCo, Fisher Price, MetLife and others.
In April of 2007, the
Direct Marketing Association named Chiqui the Hispanic Direct Marketing Professional
of the Year in recognition of her many contributions in the Hispanic Market.
Ms. Cartagena is the author of Latino Boom! Everything you need to know to
grow your business in the US Hispanic market which was published by Random
House in 2005 and has become required reading for Hispanic marketing classes
around the country including: UCLA, Florida State University and Wharton Business
Tomas Cookman is the President/Owner of Cookman International, a
multi-faceted company that specializes in expanding the reach of
Latin music and culture through a variety of initiatives. The
Nuyorican born/Los Angeles-based entrepreneur first established
himself as an artist manager, guiding the careers of many notable
artists, such as Los Fabulosos Cadillacs, Aterciopelados, Manu Chao,
and La Ley to great international success.
Always ahead of the curve, Cookman sought to capitalize on his
extensive knowledge of the Latino market by offering marketing
services during a time when this consumer demographic was largely
ignored. With the launch of Giant Cookman, an Austin based full
service marketing agency, Cookman empowers major companies and
brands to successfully connect with today’s Hispanic youth and
Other opportunities soon followed, including radio and television
production, and branded events such as the Latin Alternative Music
Conference (LAMC), the largest Latin music conference in the United
States. Now approaching its 10th year, LAMC concerts and
events are executed in New York, Mexico City and Buenos Aires.
Hundreds of thousands of fans, leading artists, label executives,
journalists, managers, marketers, retailers and programmers attend
the LAMC from across Latin America, the U.S., and Spain.
2005, Cookman created Nacional Records, a Warner/ADA distributed
independent label home to numerous chart topping and Grammy Award
winning Latin Alternative artists such as Manu Chao, Plastilina Mosh,
Nortec Collective, and Aterciopelados. This fall, in collaboration
with Ocesa, Cookman will launch La 47, a music entertainment booking
agency based in Mexico City aimed to strengthen touring potentials
throughout Mexico and Latin America.
Cookman is the recipient of numerous honors in the entertainment
industry and also recognition for his humanitarian and community
efforts. Among those accolades is the Joseph Papp Racial Harmony
Patrick Dolan is the Executive Vice President and Chief
Administrative Officer of the Interactive Advertising Bureau. As EVP &
CAO, Mr. Dolan is responsible for finance, operations, costs,
compliance, and risk management. In addition, he works closely with the
rest of the executive management team to supervise strategy and revenue
Mr. Dolan served as
the director of finance for George Soros’ network of philanthropic
entities, the Open Society Institute, in Europe. Based in Budapest, he
managed a budget of over $500 million disbursed in over 20 countries in
Europe and the former Soviet Union.
Following the Open
Society Institute, Mr. Dolan joined DoubleClick, Inc. first as their
Director of International Finance and later as Director of Business
Operations. Mr. Dolan was responsible for establishing international
financial operations as well developing new businesses that DoubleClick,
Inc. acquired, including Abacus.
In 2001, Mr. Dolan
moved to Miami to assume the position of Executive Director of Finance
and Operations for The Locomotion Channel, a cable channel which was
co-owned by Hearst Entertainment and Corus Entertainment which broadcast
in Latin America. He managed worldwide business operations for the
channel until it was sold to Sony Entertainment.
Mr. Dolan later served
as CFO of the Early Learning Coalition of South Florida, a
not-for-profit with a budget of over $160 million, and most recently ran
his own business management consulting firm where he worked with clients
in New York, Miami and other U.S. cities on issues including trade
association product development, business operations, forecasting,
budgeting, financial management and marketing.
Dolan received his B.A. in Economics from the University of Virginia and
his MBA from Virginia Commonwealth University.
Eleta is Senior Vice President for Brand Solutions in the Client
Development Group at Univision Communications Inc.. In this position,
she plays a pivotal role in helping marketers understand the value of
Hispanic consumers in reaching their business goals.
Ms. Eleta worked at Procter & Gamble for
the previous 21 years, most recently as Vice President for their
Multicultural Business Development organization, where she was
responsible for developing marketing and retail strategies to win with
Hispanic and African American consumers. Under Ms. Eleta's direction,
P&G's multicultural division was hailed as an industry leader. Prior to
that, she served as General Manager for P&G's Puerto Rico subsidiary,
where she successfully launched brands like Pantene, Olay and Swiffer.
Ms. Eleta now brings her extensive knowledge of the Hispanic consumer
coupled with her P&G marketing training to Univision.
Ms. Eleta's professional accolades include
the 2000 Top Management Award and the Executive of the Year - Sales &
Marketing Association award in Puerto Rico. In June 2004, Ms. Eleta was
recognized by Hispanic Business Magazine among the Top 25 Elite Women of
the Year and was prominently featured in February 2005 in Time's
"Diapers for Fatima" as well as Business Week's 2004 "Hispanic Nation".
In December 2006, she was featured in a cover story in The Advertiser,
the official magazine of the Association of National Advertisers as
"Procter & Gamble's shining star of Hispanic marketing".
Born in Panama, Ms. Eleta has a Bachelor of Arts Degree in Economics
magna cum laude from Wellesley College and an MBA from Boston
College. Outside of work, Ms. Eleta is married, has two children and
enjoys reading, traveling and gardening
Espuelas is a long-time advocate of empowering and connecting
Latinos through technology and media. Recognized as one of the
Internet's pioneers, Espuelas has been at the forefront of online
communities and the social networks that they have fostered. Espuelas is
the CEO of VoxGente, LLC, a media company based in Los Angeles.
is also the host and managing editor of Café Espuelas, a radio talkshow
broadcasted live every day on 1020AM, the number 1 rated
Spanish-language AM station in Los Angeles and part of the Univision
founded and was Chairman and CEO of StarMedia, a pioneering
multi-platform media company for Spanish- and Portuguese-speaking
audiences worldwide. At StarMedia, he built the
first online network to transcend national barriers, becoming the first
and most recognized pan-
Latin new media brand in Latin America and the United States, eventually
serving 25 million people per month.
using only his personal credit card to start the company, Espuelas went
on to raise $500
million dollars for StarMedia in a combination of private and public
offerings, including raising the
first dollar of venture funding and the first IPO for a Latin Internet
company. The rise of the company was chronicled in the Harvard
University Business School case called StarMedia: Launching a Latin
American Revolution. StarMedia’s market capitalization reached $3.8
billion dollars and is today France Telecom's core Internet operation in
the Spanish-speaking world.
is also the Founder of VOY, a digital media company that has attracted
millions of users as the place to find, share and enjoy the best of
Latin entertainment and culture while meeting new people. Forrester
Research's study "Hispanic Social Computing Takes Off", published in
June of 2007, ranked VOY's portals as the leading Latin pure-play social
network in the United States. Today VOY's portal reaches a global
audience of millions of people in over 150 countries. In 2005, VOY
released the film Favela Rising to international acclaim. Telling the
story of one man's iconic victory over poverty and violence, it went on
to win more than 25 international festival awards and was short-listed
for an Oscar nomination. It has been widely seen in theaters and
thousands of schools and civic centers around the world. On U.S.
television, Favela Rising premiered on Cinemax.
febrero del 2008, John Farrell fue nombrado Director General de
Google México. Anteriormente, John fue Director de Desarrollo de
Negocios de Asia y Latinoamérica, responsable por formar alianzas para
impulsar la red de busqueda y anuncios, establecer asociaciones con
operadores de telefonía celular, y adquirir contenidos locales y de
video. En este rol, John también diseño y lanzo programas de
distribución para incrementar la base de anunciantes de pequeñas y
medianas empresas en la región.
Google, John trabajó para Televisa, en la ciudad de México, como
Director de Desarrollo de Negocios para esmas. En Televisa, John creo
nuevos servicios interactivos utilizando los diferentes contenidos del
su colaboración con Televisa, John cofundó Adetel, empresa que proveyó
acceso a Internet al segmento residencial y empresarial en México. Como
Gerente General, desarrollo una alianza con TV Azteca, para el
lanzamiento de ToditoCard: la primera tarjeta de prepago para acceder a
Internet en el país.
Anteriormente, John se encargó del Desarrollo de Negocios en Iridium, en
Washington DC, donde apoyó el diseño y lanzamiento del primer servicio
de localización satelital en el mundo y estableció acuerdos de
antes, se desempeñó en el Desarrollo de Negocios para SkyTel, donde se
enfocó a las fusiones y adquisiciones de la compañía en todo
tiene un título MBA por la Universidad de Texas en Austin y por el
ITESM, donde se graduó primero en su clase. Completo su licenciatura
en finanzas en la Universidad de Boston y en Millsaps College. John
esta casado y tiene 3 hijos.
Jose Fernandez is a
partner in the New York office of Latham & Watkins, and Global Co-Chair
of the firm’s Latin America practice. For over two decades, his practice
has focused on Latin America, working on a wide variety of matters as
the economies of the region have evolved. Mr. Fernandez has handled some
of the region’s most complex acquisitions for corporations and private
equity firms, and has advised on financings, privatizations, securities
offerings, arbitrations and joint ventures across a number of Latin
American countries. He also represents banks in loans and restructurings
in a cross-section of industries, including mining, energy and
telecommunications. His broad practice includes advising governments and
bidders in more than 20 privatizations throughout Latin America and
Mr. Fernandez was named
one of the “World’s Leading Lawyers” by Chambers Global for his M&A and
corporate expertise, an “Expert” in International Financial Law Review’s
“Guide to the World’s Leading Project Finance Lawyers”, and one of the
“World’s Leading Privatization Lawyers” by Euromoney Publications. He
has been featured by Hispanic Business Magazine in its “100 Influentials
List” for 2006 and 2007. He is recognized as a leading Corporate Finance
attorney in the Latin American market in the Chambers Global 2008 legal
guide and a leading Latin America attorney in the Chambers US 2008 legal
Mr. Fernandez serves on
the Board of Directors of Dartmouth College, Accion International,
Council of the Americas and Middle East Institute. He has been both
chair of the American Bar Association's Inter-American Law Committee and
chair of the Committee on Inter-American Affairs of the Association of
the Bar of the City of New York. He is currently Co-Chair of the Cross
Border M&A and Joint Ventures Committee of the New York State Bar
Mr. Fernandez is also a
member of the Council of Foreign Relations, and a Commissioner in the
New York City Latin Media and Entertainment Commission.
Manuel Garcia-Duran is chairman of the board of directors of MIO.TV
and Chief Executive Officer, where he is responsible for leading the
overall strategic direction and management of the company and upholding
the company’s mission and vision.
Garcia-Duran is the former chairman of Telefonica Media, a unit of
Telefonica SA, the largest telecommunications company in Spain and Latin
America. Telefonica Media manages Telefonica’s
interests in the audiovisual and media sectors, including content
creation and distribution, marketing, and terrestrial and cable
During his time at Telefonica, Garcia-Duran held roles as senior vice
president of marketing, SVP of advertising, SVP of communications and
chief brand officer, as well as deputy chairman of Antena 3 TV. He also
served as a member of the board of several organizations, including
radio stations, mobile and telecommunications companies.
Since leaving Telefonica, Garcia-Duran has served on the board of a
number of communications and media firms.
Prior to joining Telefonica, Garcia-Duran was CEO and member of the
board of T Comunicacion, a strategic marketing and branding company
specializing in sports.
Garcia-Duran also has held executive leadership roles at EMI Records
Co., CBS Record Co., J Walter Thompson, and the De Beers Diamond Co.,
overseeing advertising, marketing and promotions.
Garcia-Duran holds degrees in law and economics from the University of
Deusto in Spain. He also studied French civilization at the Sorbonne
University of Paris, strategic marketing at the London Business School
and attended the International Marketing School in Lausanne,
Switzerland. He speaks Spanish, English, French, Italian and Portuguese.
Executive Director, New York International Latino Film Festival and the
President of Cinedulce.
As the executive
director of the New York International Latino Film Festival (NYILFF),
Elizabeth oversees the festival’s core operations and execution,
including fundraising, corporate and media partner solicitation and
management, event production, marketing and advertising, and on-premise
activation. Together with her business partner and co-Executive
Director, Calixto Chinchilla, Elizabeth has successfully grown the
festival into the leading, U.S. Latino film festival. Presented by HBO
and attracting approximately 25,000 film fans annually, the NYILFF will
celebrate its tenth anniversary in 2009.
In 2007, Elizabeth
and Calixto recognized a void in the marketplace for distribution of
high quality cinema reflecting the unique voice of the Urban and Latino
communities. That realization led to the birth of Cinedulce, the first
and only distribution platform dedicated to showcasing the best in Urban
and Latino film and video. As the President of Cinedulce, Elizabeth
oversees the company’s business strategy, corporate fundraising,
partnerships/sponsorships, branding, marketing and general operations.
originally introduced to Calixto and the NYILFF through her
entertainment marketing consultancy, Garnish, LLC, which she founded in
2001. Other Garnish clients included Miramax Films, Loews Cineplex
Entertainment, ESPN, Cotton Incorporated, The Lake Placid Film Festival
and The Big Apple Circus. Prior to founding Garnish, Elizabeth served as
Vice President of Marketing and Creative Strategy for the independent
film studio, Shooting Gallery (Academy-Award™ winners Sling Blade
and You Can Count on Me). During her five-year tenure at Shooting
Gallery, Elizabeth devised the theatrical release marketing strategies
for Shooting Gallery’s slate of films and successfully produced three
seasons of The Shooting Gallery Film Series at Loews Cineplex
Entertainment, a 17-market, 3-month film series with sponsors such as
Heineken, Entertainment Weekly, Polo Jeans Co. and Blockbuster.
Prior to Shooting
Gallery, Ms. Gardner served as marketing coordinator for Semaphore
Entertainment Group, a television production company that specialized in
cable and pay-per-view special events, including the Ultimate Fighting
Championship pay-per-view series, currently broadcast on Viacom’s Spike
graduated With Honors in 1994 from the University of Michigan, with a BA
in Art History.
was named Executive Director of Hispanic Ventures for the Meredith
Magazine Group in January 2004. In the fall of 2005, she created and
launched the lifestyle magazine, Siempre Mujer, targeting Hispanic women
living in the U.S. In a short 3 years, Siempre Mujer is one of the top
10 Hispanic magazines in the U.S. In addition to Siempre Mujer, Gaviria
oversees the continued development of Meredith’s Hispanic Ventures
including a portfolio parenthood magazines, Ser Padres, Espera and 12
Meses and a newly formed Integrated Marketing unit. Most recently, she
re-launched the 17-year brand, Ser Padres. Prior to joining Meredith,
Gaviria served as the Director of Marketing and Brand Development for
People En Español, a Time Inc. publication, expanding the magazine into
television and event marketing.
extensive experience and success in developing products and services for the
Hispanic community includes serving as Director of Multicultural Markets at
Colgate Palmolive from 1992 to 1999 and as Vice President, Global Marketing,
for Fusion Networks, where she developed the company’s marketing and Web
brand positioning in the U.S. and Latin American Hispanic markets in 2000.
she held several sales and brand management positions at Miller Brewing
Company from 1987 to 1992. Gaviria began her marketing career at Procter and
Gamble in 1985.
most recently named one of Advertising Age’s Top Hispanic Media Players to
Watch in 2005 and prior to that she was named one of Advertising Age’s Top
100 Marketers in 2000. In February 2007 she was appointed to the board of
directors of the National Latino Children’s Institute. She is considered a
leading authority in marketing to the U.S. Hispanic consumer. She received
her undergraduate degree from Tulane University in New Orleans and resides
in Westport, Connecticut, with husband, Robert G. Christian and her sons.
Liliana Gil works at Johnson & Johnson as the Director of Worldwide
Marketing Services providing category leadership for the management of Advertising
Agencies (General and Multicultural Markets) on behalf of the Johnson &
Johnson Family of Companies.
to her role, for the last three-years, Lili has lead Johnson & Johnson’s
“Proyecto MAS2”, an initiative focused on leveraging resources
to bring increased visibility to the growing importance of the Hispanic segment.
This initiative has pioneer an effort at J&J to bring together a comprehensive
business case for corporation. She has directly worked with brands like: Topamax,
Levaquin, Tylenol, Lactaid, Splenda, Johnson’s Baby, among others.
J&J in 2000 she has held positions of increased responsibility in the
areas of Information Management, Internal Supply Chain and Strategic Sourcing.
Prior to J&J she worked at Celebration Health- Walt Disney World in Orlando,
Florida and Huguley Healthcare Systems in Texas.
In 2001 Lili
was one of the founders of J&J’s Hispanic Organization for Leadership
and Achievement (HOLA). To this date, HOLA has grown to become a very influential
and active organization with over 30 chapters nation wide, 2 internationally,
and over 1,000 members.
have been recognized internally and externally. In 2008 she was recognized
by PODER Magazine as one of the “Top 20 Leaders Under 40”, for
her contributions to business and community. In addition, she was awarded
de “Business Woman of the Year Award” by the 2008 National Latin
Pride Awards. In 2007 she was recognized by the Chairman of the Board with
the 2007 Marketing Excellence Award for her leadership in Hispanic Marketing
across J&J, and received two Leadership Awards for her contributions to
Global Diversity and Inclusion at J&J. In 2007 she was also the recipient
of the “2007 Colombia Exterior a la Excelencia” (2007 Colombian
Excellence Award), which recognizes outstanding Colombian professionals in
the U.S. and their achievements in support of business, healthcare and the
community. In 2006 received the J&J Supplier Diversity Outreach Award.
Colombia, Lili holds a Bachelor’s degree in Business Finance from Southwestern
Adventist University. She has also completed foreign studies at Deakin University
in Melbourne, Australia, completed post-graduate studies at Rollins College
(Crummer Graduate School of Business) and holds a MBA from the University
Hernandez was named Chief Operating Officer of the Telemundo
Communications Group, Inc. in April 2008. In this newly created post, based
in New York City, Hernández oversees all domestic revenue and marketing;
digital media and emerging platforms; mun2, Telemundo’s Latino-youth
cable network; affiliate relations; and all research functions.
A seasoned executive with over 20 years of media experience across television,
online and print, Hernández is responsible for leading and unifying
all sales, marketing and domestic growth platforms for the consolidated Telemundo
network and stations group. She is also charged with bridging all Telemundo
offerings to domestic advertising clients and enhancing Telemundo’s
connection with its audience. In addition, Hernández will partner closely
with Telemundo's programming, studio, and news and sports leaders to strategically
grow Telemundo's market share.
Prior to joining Telemundo,
Hernández served as Publisher of PEOPLE en Español, the largest
selling Hispanic magazine in the U.S., since March 2004. At the magazine,
she was charged with overseeing all advertising and marketing operations for
the publication as well as the website, PeopleEnEspanol.com.
Throughout her successful career, Hernández has received several distinguished
accolades including recognition as one of Advertising Age’s “Top
10 Players in the Hispanic Market” in 2005 and 2007, and was profiled
in the magazine’s 2007 “Women to Watch” list. In 2006 she
was named Adweek’s Marketing & Medios’ “Media Executive
of the Year” and was featured in Hispanic Magazine’s “Latinas
of Excellence” annual issue. In June 2007, Media Industry Newsletter
named Hernández “Sales Team Leader of the Year” in the
single title category.
Before joining PEOPLE
en Español, Hernández was vice president of global account development
at Turner International, responsible for driving advertising revenues from
key global accounts, as well as steering the marketing, research and sponsorship departments for Turner International’s properties (CNN International,
CNN en Español, TNT Latin America and Cartoon Network). She also served
as vice president of Turner International’s integrated sales team, where
she led the creation and execution of integrated TV/Web ad-driven sponsorships
for the company’s international portfolio. She joined Turner Broadcasting
in March 2000 as director of interactive sales, where she headed up the global
interactive sales team for CNN International and Cartoon Network.
Prior to joining Turner,
Hernández was marketing director of Time Inc. International, where
she was instrumental in developing cross-platform advertising opportunities
for TIME, Fortune and Asiaweek. During that time, she received a President’s
Award for the company’s first multi-lingual and cross-media platform,
“Leaders of the New Millennium.” She worked at the Village Voice,
directing the special projects advertising sales team and developing strategic
partnerships, and began her advertising sales and marketing career at the
Hernández is on
the nominating committee for the Emmys en Español and sits on the advisory
board for the Simmons School of Management, part of Simmons College. She was
named the first VP for the International Advertising Association and is also
involved in the Advertising Women of New York and National Association of
Minorities in Cable. In 2005 she created the Time Warner Hispanic Executive
Program, aimed to recruit director-level talent to cross-train in the business
of marketing to Hispanics.
Most recently, Hernández
was appointed to New York City’s Latin Media and Entertainment Commission,
where she advises the Mayor’s office on business development and retention
strategies for the Latin media and entertainment industry.
She received her MBA from
Baruch College and her undergraduate degree from Tufts University.
Susan L. Jurevics
the Vice President of Corporate Marketing for Sony Corporation of
America, and is responsible for the development of integrated consumer
marketing programs that combine Sony’s electronics and entertainment
assets. She and her bi-coastal team work with marketers from Sony’s
many operating companies, including Sony Pictures Entertainment, Sony
BMG Music Entertainment, Sony Computer Entertainment America
(PlayStation), Sony Electronics and Sony Ericsson Mobile Communications.
Having led the consolidation of media planning and buying
across multiple Sony companies, Ms. Jurevics oversees Sony’s North
American Agency of Record agreement with media services agency,
Universal McCann. She successfully repositioned
www.sony.com into a cutting-edge consumer platform, winning a 2007
Webby Award. Ms. Jurevics crafted the product placement function at
Sony, integrating Sony electronics products into Sony-produced
theatrical, television and music content. She has worked on music
videos from artists such as Alicia Keys and Wyclef Jean, and films such
as the Spider-Man franchise, Charlie’s Angels 2, The Da
Vinci Code and Casino Royale. Ms. Jurevics created an
unprecedented global, through-the-line television, digital and outdoor
campaign for Casino Royale, promoting electronics and mobile
products featured in the film. She and her team architected Sony’s
overall presence at the 2006, 2007 and 2008 Consumer Electronics Show (CES),
emphasizing Sony’s entertainment positioning. Additionally, she leads
the Sony Marketing Council, a quarterly, cross-company forum of 80 Sony
business executives, championed by Sony’s Chairman and CEO Sir Howard
Stringer. Her work has twice been awarded with Sony’s CMO Award for
marketing excellence and campaign impact.
Ms. Jurevics’ prior experience includes more than 10
years of senior brand marketing roles at Mattel and Nickelodeon. She
earned an MBA in Marketing and International Business from NYU’s Leonard
N. Stern School of Business and the Australian Graduate School of
Management. Ms. Jurevics is a frequent lecturer in Stern’s
Entertainment, Media & Technology (EMT) program. She is currently the
Chair of the NYU Stern EMT Committee, Former Chair of the NYU Stern
Alumni Council and recipient in 2003 of the Stern Women’s In Business (SWIB)
Distinguished Alumna Award. Additionally, Ms. Jurevics serves as a
trustee and Chair of the Marketing Committee of the non-profit
organization, the HealthCare Chaplaincy.
Jurevics received an undergraduate degree in Visual Arts from the
College of the Holy Cross in Worcester, MA and studied art at the
University of London. Ms. Jurevics resides in New York City with her
husband and two children.
D. Levin is the Commissioner of the New York City Department of
Cultural Affairs (DCA). In this role, she directs cultural policy for
New York City, supporting and strengthening the City’s cultural life
through public funding for nonprofit cultural organizations throughout
the five boroughs.
Prior to her
appointment, she was an Assistant Professor of English and Theater at
the City College of New York/CUNY and Associate Director of the Simon H.
Rifkind Center for Humanities and the Arts at CCNY.
She has served as Director of Corporate Relations and
Director of Special Projects at the Brooklyn Academy of Music (BAM), and
has worked as a consultant for several cultural organizations, including
BAM, the Jim Henson Foundation, and Socrates Sculpture Park.
Commissioner Levin was executive assistant to the Mayor’s Chief of
Staff, and Special Assistant to the Commissioner of Cultural Affairs,
during the Koch administration.
She received a BA from Harvard University and a PhD in English from the
University of California, Berkeley.
José Lopez Varela is the Executive Group Account Director of Lopez
Negrete Communications. Jose has a very high and distinguished profile
in the Hispanic marketing community. Many know him through his dynamic
chairmanship of the
Association of Hispanic
Advertising Agencies (AHAA). He has been extremely active in this
renowned national organization since 2001, also serving as membership
chair and treasurer. Others know about his distinguished career, from
beginning on the client side as a marketing manager, and introducing a
leading Venezuela retailer to the U.S. market, to owning his own
Hispanic advertising and marketing firm. What most people don’t know is
that José is a tech freak. Macs, iPods, iPhones, all those cool new toys
for adults are second nature. Those people who do know of José’s
proclivity for all things digital are often the benefactors of his
inner-geek. When traveling, he’s got everything organized on various
gadgets and websites to make the trip smooth sailing. When people have
their own technical issues, José saves the day. Need a download or a
hookup, you’re covered.
really defines José’s career is the 17 years he spent building two
Hispanic agencies in Florida. In Coral Gables, as managing partner of
CreatAbility, he not only helped grow the agency to a top 15 Hispanic
agency, two clients under his stewardship were named Hispanic Marketer
of the Year: Royal Caribbean Cruise Lines and Sprint PCS. Other
prominent clients there included General Motors, MetLife, Pharmacia &
Upjohn, and TD/Waterhouse.
Miami Beach, as VP, managing director of Hill, Holliday Hispanic , José
was a guiding force in the agency named the fastest growing Hispanic
agency in the country in 2006 by Advertising Age. He built the
Hispanic office division from the ground up, from a staff of three to 16
in three years, while servicing such clients as CVS Pharmacy, Dunkin’
Donuts, Liberty Mutual, Uniroyal and the United States Tennis
is the Head of Digital Media Venture Capital
at AllianceBernstein. Mark analyzes emerging global trends as the
Senior Digital Media Analyst and utilizes that research to drive
late-stage venture capital and to influence the firm's public equity
portfolios. Mark can leverage New York’s largest money manager (AllianceBernstein
has around $700 billion dollars under management) on behalf of his
investments - complementing existing venture capital by offering a
unique strategic vision through access to 350 internal and thousands of
sell-side analysts, introductions to potential business clients through
significant ownership in public companies and insight into Wall Street's
thinking as AllianceBernstein is one of the largest consumers of IPOs.
Mark’s portfolio includes Brightcove (online video), Hillcrest Labs
(digital home), JumpTap (mobile advertising), Lingtu (Chinese location
based services), Pure Digital (maker of the Flip camcorder) and Visible
World (intelligent TV advertising).
Prior to his current role, Mark was at
AllianceBernstein’s sell-side subsidiary Sanford C. Bernstein & Co.
where he co-founded the media strategy team and analyzed the impact of
technology on the $4 trillion landscape including Film, Internet, Music,
Television and Wireless. In this role, Mark co-authored books on the
Digital Home, Internet Video and Media’s Digitalization. Prior to that,
Mark was part of Bernstein’s global media team covering large, publicly
traded companies such as Comcast, Disney and Time Warner.
Before joining Bernstein, Mark was a media &
communications investment banker with Lehman Brothers in New York and
London and co-ran a group for PricewaterhouseCoopers in Beijing. Mark
also worked for PwC in London where he co-founded a company, Pilgrim
House Services. Mark is a CPA and MBA.
Carlos Manzano was appointed Executive Director of the Latin Media and Entertainment
Commission in May 2007. In this capacity, he has developed strategies and
plans for Mayor Bloomberg’s Latin Media and Entertainment based on economic
development, big events, marketing, public relations, and policy to meet the
mission of making New York the capital of Latin media and entertainment.
experiences include working as an independent consultant and project manager
in information technology and marketing projects for businesses and individuals;
as an Assistant Commissioner for the Beacons program at the Department of
Youth and Community Development (DYCD); as a Project Coordinator-Computer
Specialist for the Department of Information Technology and Telecommunications
(DoITT); as a recertifier for Section 8 Housing; as an Administrative Assistant
for the Board of Elections; and as an instructor and Teacher’s Assistant
for the New York City Board of Education.
As a Manhattan
resident for nearly 20 years, Mr. Manzano has been active in community and
business affairs. He served on the boards of Community Board 4, Area Policy
Board 4, the Clinton Seed Fund and the Student Outreach Program. Additionally,
he is a member of the Midtown West Business Association, the Manhattan Hispanic
Chamber of Commerce, the International Association of Business Communicators
and Project Management Institute.
has received awards from the Equal Employment Opportunity Commission, the
Ninth Avenue International Food Festival, the Puerto Rican Family Foundation,
Colombia Exterior and the Metropolitan Police Officers Association from Washington,
He has been
a speaker at schools and colleges: Norman Thomas High School, Martin Luther
King High School, Park West High School, Newcomers High School, Queens College,
Hunter College, the College of Technology and New York University. In 2002
and 2005, he served as "Principal for a Day" through the “Pencil”
He holds a Bachelor
of Arts from Queens College and a Master in Public Administration from New
York University (NYU). He also holds a Project Management certification from
NYU and a Project Manager Professional (PMP) certification from the Project
Management Institute. Now he is completing his second Master in Public Relations
and Corporate Communications at NYU.
Laura Martinez is a bilingual journalist and editor specialized in marketing and advertising.
She is a contributing editor at Multichannel News and is the writer in charge
of the bi-weekly Hispanic Television Update. She is also the founder of MiBlogestuBlog.com,
a daily commentary on Hispanic-targeted marketing and media, and a regular
columnist at Advertising Age’s The Big Tent, a blog devoted to the discussion
of diversity in the advertising, marketing and media industries.
Born in Mexico
City, Ms. Martínez completed her high-school education in Singapore,
and has lived and worked as a journalist in Mexico City, Santiago de Chile
and Buenos Aires. Prior to joining Multichannel News, she was responsible
for the creation and launch of Nielsen’s Marketing y Medios magazine,
an English-language trade publication devoted to explaining the Hispanic market
to a non-Spanish speaking audience of executives and marketers. She also was
behind the creation and launch of the Spanish-language weekly edition of The
Wall Street Journal, as well as coordinating and editing their Spanish language
Web edition at americas.wjs.com. She lives in Manhattan and is fluent in English
is responsible for the development and leadership of Media Contacts US
and Canada, managing MC staff spread across five North American offices:
New York, Boston, San Francisco, Chicago and Toronto. Previously, Montes
served as Managing Director of the Boston office, the largest of Media
Contacts’ US operations. Within this role, Montes demonstrated an
exceptional rapport with clients and a proven ability to not only lead
the organization, but drive strategic new business objectives as well.
Prior to joining
Media Contacts, Montes worked at Yahoo! Inc. During his tenure he
served as the Director of Special Projects for Yahoo!’s Media,
Entertainment, Information, and Finance Groups and the General Manager
of Yahoo! Delivers, Yahoo!’s direct marketing advertising product. In
these capacities, he implemented successful global advertising and
marketing initiatives for a wide array of clients, including those
within the Finance, Travel, CPG, Tech, and Entertainment categories. He
was also handled marketing initiatives for Yahoo! Consumer, a group that
oversees programs and policies surrounding customer contact and
engagement. This included work within such departments as Yahoo!
Travel, Yahoo! Finance, Yahoo! Games, and Yahoo! Mail.
following his tenure at Yahoo!, Montes served as a consultant to the
wireless technology industry providing insights into the data
application sector and the delivery of advertising to mobile handsets.
Prior to Yahoo!, Montes served as the Director of Corporate Development
and General Counsel at TechTarget, a leading business-to-business
technology network. Here he led all business development and e-commerce
the interactive industry, Montes was a Prosecutor in the Middlesex
District Attorney’s office of Massachusetts, where he prosecuted
numerous major felonies and appellate actions. He is a graduate of the
Boston University School of Law, and a Cum Laude graduate of the
University of Massachusetts at Amherst.
is the Senior Account Supervisor of Taylor Primero. She has extensive
experience working with clients in the communication, consumer product
goods and services industries, among others. In her role as senior
account supervisor she provides communication program planning,
management and strategic development to ensure increased business and
create a positive consumer perception for our clients. She is
responsible to oversee the groups planning and execution process and
works directly with most of the clients including Allstate, MasterCard,
MARS, Diageo and Microsoft.
experience includes internal corporate communication and consumer
campaigns – including the launch of new products and business
initiatives - for Parmalat, Nestle & Danone, and she has also worked
with different board associations like the Milk Processor and Dairy
Farmers. She also oversaw corporate and consumer communications for
Unilever – including many business divisions and brands such as Anderson
Clayton, Pond’s and Axel.
In addition, she
has held various senior marketing and corporate communications positions
with companies including Parmalat, Ketchum, Hill and Knowlton & Edelman,
where her efforts contributed to developing their Crisis Management and
Media training services.
professional experience includes cause-related marketing and non-profit
consulting for the US Mexican Chamber of Commerce; Hereditary
Neuropathology Foundation & People Helping People Foundation. She
remains actively involved in these activities and efforts.
Betti grew up in
Mexico City. She has a Bachelors Degree in Education from the
Universidad Pedagogica Nacional (Mexico) and a Masters Degree in
Marketing from Madison University (US).
is the Chairman and Chief Executive Officer as well as a member of the
board of directors of impreMedia LLC. Mr. Paton arrived in the U.S. in
2003 and has quickly built a reputation as a leading media executive. He
has been named as a "Media All-Star" for 2005 by AdWeek magazine's
Marketing y Medios. In September of 2006 Mr. Paton was the first
non-broadcast executive to be named the Hispanic Media Executive of the
Year by HispanicAd.Com at the Association of Hispanic Advertising
Agencies' annual conference. In May 2008, Mr. Paton was named a finalist
in New York’s Ernst & Young Entrepreneur of the Year program. Since the
mid-90’s Mr. Paton has been directly involved as a senior executive or
board member in more than $2.5 billion in media transactions and
financings. He has a well developed reputation as a turn-around
specialist who builds effective management teams, drives award winning
journalism and achieves superior financial results. A media executive
for more than 30 years, Mr. Paton has been responsible for media
operations in the U.S., Canada, France and Spain. Mr. Paton is a
graduate of Ryerson University's journalism program and has successfully
completed the Finance for Senior Executives program at the Harvard
University Graduate School of Business Administration
Puente is the creator and anchor of ABC NEWS "Exclusiva," a Hispanic
news program for ABC News Now that features interviews, information and breaking
news. "Exclusiva" is available on ABC News Now, the network's digital channel,
and via streaming video on www.abcnews.com. You can also listen to the "Exclusiva"
podcasts in English and Spanish on iTunes and read articles about the Hispanic
world on abcnews.com/exclusiva. The video, podcasts and website all report
the news — international politics, entertainment, culture and sports — from
Latin America and the Hispanic world.
David Puente was also
responsible for writing the first ever Spanish-language articles published
on abcnews.com, and he began the first-ever regular US network news segment
on Spanish-language radio.
His trajectory in television,
radio, print and new media started in the mid 1990s living and working in
Madrid, Paris, London, throughout the Middle East and Africa.
He covered several trips
of President Clinton including his tour of African nations in 1998. In 1999
Puente joined the ABC News staff in New York where he worked with Peter Jennings
on "ABC 2000". In 2002 he worked with Barbara Walters on her exclusive
interview of Fidel Castro in Cuba for 20/20.
Puente's more recent assignments
brought him to Argentina to cover the historic presidential elections, (the
country's first female president was elected), and to the Dominican Republic
to report on immigration tensions as more Haitians enter the D.R..
David Puente has also
interviewed world leaders including Chile's Michelle Bachelet, Bolivia's Evo
Morales, Guatemala's Alvaro Colom, and Mexico's former President Vicente Fox
as well as US presidential candidate New Mexico Governor Bill Richardson and
entertainers like Jennifer Lopez, Enrique iglesias, Antonio Banderas, George
Lopez, Marc Anthony, Penelope Cruz, Andy Garcia...
Puente studies Arabic
and speaks fluent English, Spanish and French and has contributed to major
media outlets in all three languages: English, (The Miami Herald, CNN International,
Fox News, ABC News Radio); Spanish (RTVE, Onda Cero Radio, El Diario La Prensa),
and French (TF1).
Puente has won two Emmy
awards, one for his work on "ABC 2000", and the other for his coverage
of 9/11. In 2003 he won a National Headliner Award for the Fidel Castro interview.
Since 1999, he has been a member of the National Association of Hispanic Journalists.
In 2000, Puente founded,
in memory of his late brother, The Leo Puente Memorial Fund, which has awarded
over $75,000 in aid and college scholarships to students in Newark, NJ, his
hometown. Puente is a graduate of New York University.
Rivera is the Senior Vice President of AOL Latino and AOL Games. He
is responsible for all programming and business strategy for AOL Latino
and AOL Games. He is also responsible for the expansion of AOL portals
in Latin America, including the recently launched sites in Mexico,
Chile, Argentina, Columbia and others.
Under his direction, AOL Latino is the leading Spanish bilingual service
portals in the US, with over 2.2 million unique visitors every month,
according to August 2008 comScore Media Metrix. In his role, he oversees
the programming areas and content, partnerships, advertising and overall
direction of the site, which provide news and cultural information
targeted to the Hispanic population in the U.S, including Noticias
(News), Deportes (Sports), Entretenimiento (Entertainment), Música
(Music), Automóviles (Automobiles), Tu Vida (Lifestyle) and Dinero y
Exito (Money & Empowerment).
addition to AOL Latino, Rivera is responsible for AOL Games, which
provides content, services, and marketing for Web, PC, and console games
for game fans on the Web. Under Mr. Rivera’s direction, AOL Games
continues to offer new initiatives that bring game fans exclusive
content and maximize their overall gaming experience while delivering
valuable promotional and marketing benefits to game industry partners.
Throughout his career, Mr. Rivera has focused on the intersection of
technology and media. Previously, he held executive and staff positions
at AOL’s Moviefone, Pearson, Simon & Schuster, Deloitte & Touche, and
IBM. He earned his undergraduate degree from Columbia College and an
M.B.A. degree from New York University.
Janet L. Robinson became president and chief
executive officer of The New York Times Company on December 27, 2004.
Ms. Robinson, the first woman to be named president and C.E.O. of the
Times Company, has primary responsibility for overseeing and
coordinating all of the Company's print, broadcast and digital
operations and business units. She works closely with the chairman to
chart the future direction of the Company and is implementing a new,
accelerated strategic timetable that focuses on leveraging the Company’s
core asset, quality journalism, and expanding the Company’s reach across
new and emerging forms of media. This has included:
the transition from an era of print journalism to one in which The New
York Times Company distributes news and information in an increasing
array of new mediums.
Implementing a long range strategy that includes: developing innovative
new products in print and online, rebalancing our portfolio and
implementing operational efficiency and cost reductions
Supporting traditional businesses by refocusing and restructuring
advertising operations at New York Times branded units and at New
England properties and integrating The Times’s print and digital
Pursuing an aggressive Internet expansion program that includes
acquisitions and investments in such online properties as About.com,
Baseline Studio Systems, Consumersearch.com, Calorie Count.com, FM
Publishing, Brightcove, Daylife, and
Creating a Research & Development capability and hiring the first
Futurist to anticipate and benefit from changes in the marketplace.
a very high priority on reducing expenses and closely examining every
segment of our business. This includes improving operational efficiency
by revising companywide pay practices, instituting a new goalsetting
program and introducing a host of productivity and cost reduction
Previously, Ms. Robinson had served as chief operating
officer and executive vice president since February 2004. From February
2001 until January 2004, she served as senior vice president, newspaper
operations for The New York Times Company. In this role, she led the
operations of all of the Company’s newspaper properties, which include
The New York Times, The Boston Globe, the International Herald Tribune
and the regional newspapers. She also held the position of president
and general manager of The New York Times newspaper from 1996 until
2004. Ms. Robinson was elected a director of the Company in December
Ms. Robinson has spearheaded the national expansion
strategy and the integration of the Times Company’s newspaper
properties, which has, in turn, generated significant growth in revenue
and earnings for the Company, allowing for great improvement in
editorial content, reinvestment in Company businesses and enhanced value
From January 1995 until 1996, she was senior vice president
of advertising. In this capacity, Ms. Robinson was responsible for
overall advertising sales at the newspaper. Before that, she served as
vice president and director of advertising from May until December 1994,
and as a vice president since June 1993.
Previously, Ms. Robinson served as group senior vice
president for the advertising sales and marketing unit of The New York
Times Company Women’s Magazine Group (which has since been sold) since
January 1992, and vice president of the group since September 1990.
Ms. Robinson was also the advertising director of Tennis
magazine from September 1987 until August 1990 and national resort and
travel manager of Golf Digest/Tennis since May 1985. She joined the
Times Company in June 1983 as an account executive at Tennis magazine.
Before joining the Times Company, Ms. Robinson was a public
school teacher in Newport, R.I., and Somerset, Mass.
Ms. Robinson is vice chair of the board of the Liberty
Science Center and serves on the boards of the Newspaper Association of
America and the Presidential Board of Trustees of Salve Regina
University. She also serves on the board of New England Sports
Ventures. In 2008, she joined the advisory board for New York Women in
Communications (NYWICI). She was the chair of the Advertising Council
from 2004 until 2005, and served as chairwoman of the Board of Directors
of the American Advertising Federation from 1999 until 2000. Ms.
Robinson is also a member of the Leadership Committee for The Lincoln
Center Consolidated Corporate Fund and a trustee of the Carnegie
Corporation of New York, where she is chairman of the planning and
finance committee and a member of the investment committee.
Ms. Robinson has received numerous awards and accolades:
she was named to Forbes magazine’s list of 100 Most Powerful Women in
the World in 2005, 2006, 2007 and 2008; she was included on Crain’s New
York Business’ 100 Most Influential Women in New York City Business list
in 1999 and 2007; and each year from 2001 to 2004, she was named to
Fortune magazine’s annual survey of the 50 Most Powerful Women in
She has received the Association for Women in
Communications, Inc., Matrix Award in April 1998, given to women who
have distinguished themselves in the communications field for
exceptional achievement, in this case, in the area of newspapers. In
February 1997, she was named by Advertising Age as one of “25 Women to
Watch” among the most prominent women in advertising, marketing and
Ms. Robinson received a B.A. degree in English from Salve
Regina College, Newport, R.I., where she graduated cum laude in 1972.
In 1996, she completed the Executive
Education Program at Amos Tuck School at Dartmouth in
Hanover, N.H. Ms. Robinson was
presented with an honorary Doctorate of Business Administration degree
from Salve Regina University in May 1998. She was also awarded an
honorary Doctor of Humane Letters degree from Pace University and an
honorary Doctor of Humane Letters degree from the University of
Massachusetts Dartmouth in May 2006.
Ms. Robinson is single and lives in New York City.
joined Terra Networks in 2000 as Chief Financial Officer and as a founding
member of the team that launched Terra.com. In 2004 he took on the position
of Chief Executive Officer and he now oversees the operations of Terra Networks
in the US, with headquarters based in Miami and offices in New York, Chicago,
Los Angeles and San Francisco. He has played a key role in the growth of the
organization and in consolidating Terra Networks USA’s position as the leading
Internet portal for the US Hispanic market.
leadership, Terra.com has grown its audience to reach over 13 million unique
visitors per month, and has increased its advertising revenue to become one
of the leading digital platforms targeting the Latino market. The primary sources
of revenue are Spanish, English and Portuguese language online advertising campaigns
throughout the United States and the Latin American region.
USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefónica
Group, and the largest Internet and ISP company in the Latin American region,
reaching over 58 million unique visitors monthly .
joining Terra Networks, Rodríguez worked in the Telefónica Group,
the leading global telecommunications company in the world. Rodríguez
held various financial positions in Telefónica de España and in
Telefonica S.A.. During those years he lead a team that worked with McKinsey
and Company in analyzing the performance and valuation of several Telefónica
global business units - from mobile and fixed telephony to Internet access and
corporate business solutions.
Rodríguez began his career as a Foreign Trade Expert working for the
Madrid Chamber of Commerce in Mexico City. He holds a Master’s degree
in Business Administration from the Universidad Autónoma de Madrid and
several other executive programs including an Executive Management Program by
the IESE Business School and Harvard Business School. In 2007, he received the
Latin Chamber of Commerce (CAMACOL) Executive of the Year award. He currently
resides in Miami with his wife and son.
Rodriguez is president and chief operating officer of Univision
Communications, Inc., the premier Spanish-language media company in the
Rodriguez joined Univision in August 1990 as vice president and director
of Talent Relations, and in September 1991 was promoted to senior vice
president and operating manager of the network. In 1992 he became the
president & COO of the Univision Network, and was promoted to president
and COO of all the Univision Television Networks in August of 2001. Mr.
Rodriguez assumed his current position in February of 2005.
Prior to his tenure at Univision, Mr. Rodriguez spent six years with
Julio Iglesias, of which the last 4 years he spent as his chief
executive officer and worldwide manager.
Rodriguez is the founding president of the Kiwanis of Little Havana
Foundation. He is a member of several prominent organizations including
the Miami Business Forum, Mesa Redonda and is on the Board of Directors
of the United Way. He is vice president of OTI (Organizacion de
Television Iberoamericana), the preeminent international organization of
Spanish language television executives.
Rodriguez is a member of the Board of the Television Ratings
Implementation Group. The group was formed to establish a ratings system
for all television programs in the U.S. Mr. Rodriguez has testified as
an expert before the U. S. House of Representatives, and the U. S.
Senate. In addition, he has participated in meetings with top government
officials, including former President Clinton and Vice President Gore,
regarding issues affecting the media industry in this country.
Rodriguez’ experience in the marketing, television and entertainment
industry spans more than 27 years and covers more than 70 countries.
Mr. Rodriguez is a graduate of the University of Miami. He lives in
Coral Gables, Florida with his wife and three children.
Ramiro Sanchez, Head
of Ad Sales Development and Programming, Reuters Consumer Media,
Americas: Ramiro Sanchez oversees the launch and implementation of
Reuters products across all digital platforms (online, mobile, video and
digital signage). Ramiro has a wide range experience in the media,
internet and mobile markets, including enabling new technologies to
improve subscriber-based or ad-supported business models. At Reuters,
Ramiro is responsible for content programming, ad strategies and
cross-platform ad solutions, as well as increasing audience engagement.
Ramiro works extensively with clients, agencies and Reuters editorial
team to develop groundbreaking ad solutions that maximize revenue while
optimizing user experience. Prior to joining Reuters, Ramiro worked at
AOL, where he was responsible for developing audience engagement and
retainment through the use of pricing strategies. Preceding AOL, Ramiro
was a consultant for several years at The Boston Consulting Group, where
he was involved with global strategy projects for several media and
consumer services in Latin America, including several of the world’s
largest multi-media companies. Ramiro holds B.S. and M.S. degrees in
Engineering from ITBA (Argentina), and an MBA from UC Berkeley. He is
fluent in Spanish, Portuguese and English, and has an intermediate
knowledge of French and Italian.
Mary Schmidt Campbell has been dean of
New York University’s Tisch School of the Arts since 1991.
Campbell began her career in New York as the executive director of the
Studio Museum in Harlem, widely regarded as the principal center for the
study of African and African-American Art. Under her leadership, the
Studio Museum in Harlem emerged as a major national and international
cultural institution and a lynchpin of the economic revival of Harlem.
1987, Mayor Edward I. Koch invited Dr. Campbell to serve as Commissioner
of Cultural Affairs of the City of New York. In that role she was the
chief spokesperson for the New York City cultural community and oversaw
the operating expenses and capital improvements of 32 of the city’s
premier cultural institutions among them the Metropolitan Museum of Art,
the Brooklyn Academy of Music, the New York Shakespeare Festival,
Carnegie Hall, and the Studio Museum in Harlem. With a budget of $150
million, her agency awarded grants to 500 cultural institutions
including the Joffrey Ballet, the Museum of Modern Art and Lincoln
Center Theatre. She continued as Commissioner under Mayor David
During Dean Campbell's tenure as Dean, the Tisch School has tripled the
number of applications, making it one of the most selective schools at
NYU, developed advanced international studies in the arts, created vital
relationships with New York City cultural institutions such as Dance
Theater Workshop, the Public Theater and Classic Stage Company, and
renovated over 2/3 of the school's teaching facilities. The school
counts among its faculty and alumni Pulitzer Prize, Academy Award, Tony,
Obie, and Bessie award winners as well as Guggenheim Fellows and Fellows
of the American Academy of Arts and Sciences.
Dean Campbell holds a B.A. degree in English
literature from Swarthmore College, an M.A. in art history from Syracuse
University, and a Ph.D. in humanities, also from Syracuse. She is
co-author of Harlem Renaissance: Art of Black America (New York:
Harry N. Abrams, Inc., 1987) and Memory and Metaphor: The Art of
Romare Bearden, 1940-1987 (New York: Oxford University Press & The
Studio Museum in Harlem, 1991). She is the co-editor of Artistic
Citizenship: A Public Voice for the Arts (New York: Routledge,
2006.) She sits on the board of The American Academy in Rome. In the
fall of 2001 she was inducted into the American Academy of Arts and
In 2007 the Governor of New York State nominated her to
serve as voluntary Chair of the New York State Council on the Arts. She
was confirmed October 22, 2007.
has been the CEO and president of Azteca America since November 2005.
Previously, he served as CEO of Unefon, a newly formed mobile
communications provider. Under Mr. Steckel's leadership, from 2000,
Unefon offered high quality mobile service in twelve of the primary
cities in Mexico, including Mexico City, Guadalajara, and Monterrey and
at the end of year 2002, the Company was providing its mobile services
in 15 cities throughout Mexico.
Before Unefon, Mr. Steckel served as Chief Financial Officer of TV
Azteca, the parent company of Azteca America, and was a member of its
board of directors. While at TV Azteca, Mr. Steckel took the Company
public in Mexico's Bolsa and the NYSE, in 1997 and also founded Azteca
Music in 1996.
Prior to joining TV Azteca, he worked as an investment banker at Dillon,
Read & Co. Mr. Steckel holds a BA in Business from Yale University.
Edwin Torres has served as Director of External Partnerships at Parsons The
New School for Design since 2006. Parsons’ External Partnership Program
connects private companies, non-profit organizations, and government agencies
to emerging design talent while providing its students with opportunities to
work on concrete projects in the classroom. Among other projects, Parsons' students
have developed designs for stores for Target, table settings for Riedel, t-shirt
graphics for Brooklyn Industries, watches for Movado and murals for Covenant
has also worked as a consultant, conducting team-building exercises for American
Express’ Philanthropy Division, workshops to develop new public messaging
for The Creative Capital Foundation and a strategic planning workshop for The
Torres was awarded a two-year position at The Ford Foundation through a nationally
competitive professional development program. As Program Associate for Media,
Arts and Culture, Torres worked as part of a grant-making team developing initiatives
that support arts organizations fostering the creation of new work, organizations
collaborating with schools to integrate the arts throughout the academic curriculum,
and organizations addressing the changing demographics in the United States
accepting the post at Ford, Torres had been Director of Longwood Arts Project,
the visual arts facility of Bronx Council on the Arts. As director of Longwood,
Torres oversaw all aspects of gallery programming, outreach and development.
Torres also co-designed and administered the Longwood Cyber Residency Program,
which provides artists with the facilities and resources to explore new technologies
to raise their profiles and creative/technical ceilings. The program hosts the
artists’ projects on-line.
Rafael Urbina-Quintero is the Chairman and CEO of Batanga, Inc. the leading next-generation
Hispanic media company. Since August 1999, Urbina has been the driving force
beyond the company’s strategic planning, business and product development
efforts, and revenue generation.
capacity as Chairman and CEO, Urbina successfully completed a series of acquisitions
and negotiated multiple rounds of funding for the company, positioning Batanga
for long-term growth in the Hispanic online market. Batanga’s most recent
acquisition of HispanoClick, the premier online Hispanic ad network, has extended
Batanga’s core offering beyond Latin music and entertainment to content
in a variety of categories.
Rebeca Vargas is responsible for overseeing
Chase’s Multicultural Segment across all Consumer Businesses. She has
been successful in changing Chase’s approach towards the Hispanic
opportunity by developing a business segment within the business. She
has focused efforts in expanding Chase’s brand positioning within the
Hispanic market with a new tagline “Chase. Juntos Se Puede”. Her team is
also responsible for the recent launch of account opening documents in
Spanish, Chase’s new TV and radio advertising in Spanish, the new
www.chase.com/espanol, and a unique marketing campaign focused on
financial education. She has also developed the metrics to measure the
Segment’s contribution to the growth of Chase’s Retail business.
Prior to joining JPMC,
Rebeca was an executive at Citigroup. She was responsible for analyzing
alternative distribution channels for the North America Retail Business
and leading cross sell initiatives between Citibank and CitiFinancial.
Prior to that Rebeca was responsible for Citi’s efforts to better serve
the US Hispanic market. She also acted as a liaison between Citigroup’s
US businesses and Banamex in Mexico to leverage cross-border
capabilities, particularly with new product development. She was
critical in developing products tailored to the needs of the Hispanic
segment, such as the Access Account from Citibank, Citibank Global
Transfers, a secured credit card, ITIN mortgages and a Banamex USA cross
border credit card.
Prior to leading the
Hispanic Segment Ms. Vargas worked for Citi’s Emerging Markets M&A group
as a member of the management team responsible for integrating Banamex
and Citibank Mexico. She also worked in Audit and Risk Review,
performing country reviews of Citibank’s consumer operations in Latin
Before coming to the US, Ms. Vargas had several positions at Bancomer,
the second largest bank in Mexico. In her last position as Vice
President of Risk Management, she formulated and implemented Bancomer’s
strategy to enter the Mexican Derivatives Exchange MexDer and she was
instrumental in creating the risk management department responsible for
managing the Bank’s proprietary position in the capital and foreign
Ms. Vargas was the founder and co-chair of the first
employee network at Citigroup, she has had seats in several boards of
non for profit organizations and received a proclamation from the city
of New York in 2006 for her service to the City and community of NY.
Ms. Vargas was
profiled by Hispanic Business Magazine as one of 10 Hispanic
influentials to watch (2006) and she received the 2005 Marketer of the
Year Award from the Marketing y Medios Magazine. She has also been
profiled in The Banker Magazine (February 2005), Poder Magazine (March
2005) and the Citigroup 2004 Annual Diversity Report. Univision,
Telemundo, CNN en Espanol, Newsweek, CNN and Bloomberg among others have
interviewed her in several occasions
Ms. Vargas has been a
guest speaker at multiple conferences, among them the American Bankers
Association Conference on Hispanic Issues in Washington DC on Sept.
2004, The “Marketing Financial Services to Hispanics” Conference held in
Miami on December 2004, the 2004 Wharton Latin American Conference, the
“10th Annual Best Practices in Retail Financial Services Symposium” in
San Diego CA on March 2005, and the “DMA Directo Conference” in NY on
Vargas holds an MBA from Tulane University and a BA in Accounting from
Instituto Tecnológico Autónomo de Mexico. She is fluent in English,
Spanish and French. She lives in New York with her husband Charles and
Laurel Wentz is
the international and multicultural editor at Advertising Age, and is in
charge of the magazine’s global licensing program for Ad Age content.
She also oversees AdAgeChina, launched in 2006, and runs Ad Age’s annual
Hispanic Creative Advertising Awards.
Before moving to New York in 2001, she was based in London, as the
editor of the magazine Ad Age International. Born in Ohio, she started
her career in Mexico, working for the newspaper El Norte en Monterrey,
then moved to Argentina with a fellowship from the Inter American Press
Association. On the way back to Ohio from Buenos Aire, she stopped in
Brazil and stayed for five years, working first for Business Week and
then joining Advertising Age as the Sao Paulo-based Latin America Bureau