Convergence 2010
The CEO's Summit
Shaping the Future of Latin Media, Entertainment,Technology & Advertising
The Conference and Business Networking Event that you can't afford to miss!

* Streaming * Podcasting * Radio * Blogging * Social Media * Internet * WiFi * Audio * Video * Mobile Casting

Latin Media & Entertainment Commission

Telemundo

Fox Sports en Espanol

Impremedia

Reuters

Business Wire

V-me TV

Medill at Northwestern University

BMI

hipcricket

Kaufman Astoria Studios

Fusion 3

 
 
  Speakers Companies
 
AAAA
AOL Latino/ AOL Advertising
Acento Group
Associated Press
Azteca America
Batanga Network
Bloomberg TV
Business Wire
CNN
CNN en Español
El Tiempo de Colombia
Ford Motors Company
Fox Cable Networks
Fremantle Media Ventures
HI5
Hipcricket
Hispanic PR Blog
Hoodiny
Impremedia
Initiative
Interactive Advertising Bureau (IAB)
Latham & Watkins LLP
Latin3
Latino Boom
Liberman Broadcasting
LMEC
Media Brands
Meredith Hispanic Ventures
Mobile Marketing Association
News Corporation
O Estado de Sao Paulo
Parsons, The New School for Design
People en Español 
PR Neswire & Hispanic PR wire
Redbean Society
Taylor Primero
Telefonica USA
Telemundo
Televisa
Terra Networks
The New York Times 
The Vidal Partnership
Univision
V-me Media
Webby Awards
Zinio
 

 

 

 

 

Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the AAAA, more than 60 percent of our membership bills less than $10 million per year.

 

 

 

 

 

AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing effective online advertising services on both our owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.  AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.

AOL Latino is a Spanish language Internet service for U.S. Hispanics - a demographic the latest U.S. Census numbers place in the 8.4 million range and growing fast.

But AOL Latino is not simply the familiar U.S. version of AOL translated into Spanish, nor is it an adaptation of AOL's existing services in Mexico, Argentina and Puerto Rico to the U.S. market, company officials say. Instead, AOL Latino offers features and functionality in Spanish in addition to the entire existing English language product.

 

 

 

 

 

Acento Group focuses on creating experiences that connect consumers and brands through social, digital and new media.


With a core expertise in “
Cultural Marketing”, AG’s broad network of professional, creative and technical talent, provides clients like The Latin Recording Academy, Latin GRAMMY®s, Serena Williams, MISSION Skincare, among others with 
non-traditional strategies that weave brand marketing into the dynamic lifestyle of today’s consumers.

 

 

 

 

 

The Associated Press (AP) is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists. Many newspapers and broadcasters outside the United States are AP subscribers, paying a fee to use AP material without being contributing members of the cooperative.

 

As of 2005, the news collected by the AP is published and republished by more than 1,700 newspapers, in addition to more than 5,254359 television and radio broadcasters. The photograph library of the AP consists of over 10 million images. The Associated Press operates 243 news bureaus, and it serves at least 120 countries, with an international staff located all over the world.

Associated Press also operates The Associated Press Radio Network, which provides newscasts twice hourly for broadcast and satellite radio and television stations. The AP Radio also offers news and public affairs features, feeds of news sound bites, and long form coverage of major events.

 

As part of their cooperative agreement with The Associated Press, most member news organizations grant automatic permission for the AP to distribute their local news reports. For example, on page two of every edition of The Washington Post, the newspaper's masthead includes the statement, "The Associated Press is entitled exclusively to use for re-publication of all news dispatches credited to it or not otherwise credited in this paper and all local news of spontaneous origin published herein."

 

The AP Stylebook has become the de facto standard for news writing in the United States and Canada. The AP employs the "inverted pyramid formula" for writing that enables the news outlets to edit a story to fit its available publication area without losing the story's essential meaning and news information.

The economic demise of the long-time rival of the Associated Press, United Press International, as a major American competitor in 1993 left the AP as the only nationally-oriented news service based in the United States. Other English-language news services, such as Reuters and the English language service of Agence France-Presse, are based outside the United States.

 

 

 

 

 

Azteca América is a broadcast television network marketed toward Spanish-speaking families residing in the United States. As a rapidly-growing Spanish language network, Azteca América now reaches 89% of the Hispanic households in the U.S., operating in sixty-two markets nationwide. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V, Azteca América has access to programming from TV Azteca’s three national networks including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with a line-up of shows from international producers and distributors.

Azteca América was founded in 2001 with a television network based in Los Angeles, California.

 

 

 

 

 

Batanga, Inc.,  is the leading Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online monthly, across all categories and all demographics. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami and New York

 

 

 

 

 

Bloomberg Television is a 24-hour global network dedicated to providing viewers with business and financial news. It is distributed globally, reaching over 200 million homes worldwide. Bloomberg Television is owned and operated by Bloomberg L.P. and is internationally headquartered in New York City with Its European Headquarters in London and Asian Headquarters in Hong Kong.

 

 

 

 

 

Business Wire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide.

 

In fact, Business Wire has the most comprehensive news and disclosure network in the world. We originate hundreds of thousands of news announcements each year, with a dramatic impact on capital and commercial markets around the globe and in virtually every industry sector.

 

 

 

 

 

Cable News Network, almost always referred to by its initials CNN, is a major U.S. cable news network founded in 1980 by Ted Turner. Upon its launch, CNN was the first network to provide 24-hour television news coverage, and the first all-news television network in the United States.

While the news network has numerous affiliates, CNN primarily broadcasts from its headquarters at the CNN Center in Atlanta, the Time Warner Center in New York City, and studios in Washington, D.C. and Los Angeles. CNN is owned by parent company Time Warner, and the U.S. news network is a division of the Turner Broadcasting System. 

 

 

 

 

 

CNN en Español is CNN's all Spanish language news channel. On March 17, 1997, CNN launched CNN en Español, a 24-hour Spanish-language news network for the Latin American marketplace.

 

Marking the first time CNN independently produces a 24-hour network in a language other than English, CNN en Español provides continuous news reports of major world events, live breaking coverage supported by in-depth analysis, worldwide business and financial news, global weather updates, sports and features, 24 hours a day, 365 days a year.

 

 

 

 

 

El Tiempo is the highest circulation daily newspaper in Colombia and a non-tabloid daily with national distribution. As of 2004, it had an average weekday circulation of 314,000, rising to 453,000 for the Sunday edition.

The newspaper was founded in 1911 by Alfonso Villegas Restrepo. In 1913 it was purchased by his brother-in-law, Eduardo Santos Montejo. El Tiempo's main shareholders were members of the Santos family, as part of the media conglomerate Casa Editorial El Tiempo. In 2007, the Spanish Grupo Planeta obtained majority ownership of the daily.

El Tiempo has enjoyed monopoly status in Colombian media as the only daily that circulates nationally, as most smaller dailies have limited distribution outside their own regions.

 

 

 

 

 

The Ford Motor Company is an American multinational corporation and the world's fifth largest automaker based on worldwide vehicle sales, following Toyota, General Motors, Volkswagen and Hyundai-Kia. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake in Mazda of Japan and Aston Martin of England. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008.

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914.

Ford is currently the fifth largest automaker in the world, directly behind Hyundai-Kia. In 2007, Ford fell from second to third-ranked automaker in US sales for the first time in 56 years, behind only General Motors and Toyota. However, Ford occasionally outsells Toyota on monthly periods (most recently, during the summer months of 2009). As of 2008, Ford has become the second largest automaker in Europe (only behind Volkswagen), with sales that occasionally exceed those in the United States and large markets in Germany, Italy, and the United Kingdom. Ford is the seventh-ranked overall American-based company in the 2008 Fortune 500 list, based on global revenues in 2008 of $146.3 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide. Starting in 2007, Ford received more initial quality survey awards from J. D. Power and Associates than any other automaker. Five of Ford's vehicles ranked at the top of their categories and fourteen vehicles ranked in the top three.

 

 

 

 

 

Fox Cable Networks (FCN) includes 36 domestic programming services in which News Corporation holds interests. Together, these networks reach more than 550 million subscribing television homes and represent one of the media industry’s largest and most diverse programming groups.

Fox Cable Networks span FX, FX HD, National Geographic Channel, National Geographic Channel HD, Fox Reality Channel, Fox Movie Channel, Fuel TV, FSN and 19 regional cable sports networks, SPEED, SPEED HD, Fox Soccer Channel, Fox College Sports, Fox Sports en Espanol and the Big Ten Network and Big Ten Network HD (co-venture with the Big Ten Conference). FCN also includes Fox Sports Enterprises, which manages interests in sports franchises and leading statistical information provider STATS, LLC.

 

 

 

 

 

Fremantle Media is one of the largest international creators and producers of entertainment brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories, including the UK, the US, Germany, Australia, France, Italy, Spain, Portugal, Scandinavia, Latin America and Asia.

We have production operations in over 22 countries worldwide, providing original local programming as well as local versions of our international TV brands. The production operation comprises some of the most recognised and creative labels from around the world including UFA, Blu, teamWorx, talkbackTHAMES, Grundy and Blue Circle. We also maintain a significant creative development network with teams in London, Berlin, Cologne, Amsterdam, Copenhagen, Paris, Los Angeles and Melbourne. Every year, our companies deliver over 10,000 hours of original programming to broadcasters around the world

 

 

 

 

 

Hi5 is a social networking website. The company was founded in 2003 by Ramu Yalamanchi who is also the current CEO.

Hi5 today is one of the world's largest social entertainment web sites. According to comScore, more than 60 million individuals every month visit hi5, which is currently available in 50 languages. We are a privately-held company, headquartered in San Francisco, California.

 

 

 

 

 

HipCricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and connect brands with audiences they desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network.

Since 2004, HipCricket helped generate revenue and consumer engagement for hundreds of broadcast stations and consumer brands demonstrated by more than 45,000 successful mobile marketing campaigns.

HipCricket drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and measurable mobile marketing campaigns. We are a software and services company touted for our results-producing programs by our clients, the Mobile Marketing Association, a leading global wireless analyst firm, and the CTIA Wireless Association, among others.

Backed by unparalleled customer service and a robust mobile platform, HipCricket works for such customers as Clear Channel Radio, NBC, CBS, Nestle, Coca Cola, Macy’s, Staples, Hershey’s and Jameson.

HipCricket is based near Seattle in Kirkland, Wash. with additional operations in New York and Mexico City.

 

 

 

 

Multicultural PR veterans Manny Ruiz of PR Newswire and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC are the co-publishers of The Hispanic PR Blog

 

 

 

 

 

Hoodiny Entertainment Group (“Hoodiny”) is a full service technology and content production company. Through its four main subsidiaries, Hoodiny Interactive, Hoodiny Productions, Hoodiny Digital, and Cyloop.com, Hoodiny strives to bridge the technology gap by providing a wide array of digital entertainment solutions to traditional media companies and telecom providers. 

Hoodiny has developed a proprietary technological solution labeled “Hoodiny Content + Community Platform”, or “HC2”, which uniquely combines a powerful audio and video management system with innovative social networking features, in order to create desktop-like environments that users can enjoy online. 

Hoodiny was founded in 2006, and has since grown to a staff of over 50 professionals located in Los Angeles, Madrid and Miami. To date, the company has raised over $16 million in venture capital financing and continues to seek strategic growth opportunities.

 

 

 

 

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal www.impre.com and its McClatchy partners. 30.5% of all U.S. Hispanic adults use an impreMedia product.

The company is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.

 

 

 

 

 

Initiative is a media, marketing and digital company.

Defined by outstanding entrepreneurial talent, Initiative is a dynamic and flexible worldwide network, deeply connected to the people, cultures and communities we serve.

As one of the world’s leading media strategy, planning and activation companies - with over thirty years of experience, and a network spanning six continents, with 91 offices in 70 countries, Initiative helps grow brands and build businesses.

Consumers’ experiences with brands are personal, built over time, the effect of many interactions or exchanges between people and brands. People are most influenced by exchanges that are immersive, social and current, engaging them with what they value most: family, friends, communities, issues and entertainment. In exchanges such as these, media is marketing.

At Initiative they identify, leverage and customize the most powerful and creative exchanges that bring consumer brand experiences to life.

 

 

 

 

 

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend.

The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.

 

 

 

 

 

Founded in 1934, Latham & Watkins has grown into a full-service international powerhouse with approximately 2,000 attorneys in 27 offices around the world. Most recently the firm has received a license for the opening of a Beijing office which is expected to happen in Autumn 2009.

The founders of Latham & Watkins instilled an ethic of hard work, commitment and quality that flourishes today and has nurtured the firm's dramatic growth into one of the world's premier business law firms. With that growth, we have built internationally recognized practices in a wide spectrum of transactional, litigation, corporate and regulatory areas. We have also received praise for our innovative approach to law firm management and for our pro bono work both on a local and global scale.

Our success is grounded in our devotion to the collaborative process, which reaches across global offices and practices and draws upon our deep subject matter expertise, an abiding commitment to teamwork and a powerful tradition of creative lawyering.

Our departments are each recognized as leaders in the legal profession. Latham consistently ranks among the best transactional and finance practices in leading legal publications such as The American Lawyer, mergermarket, Chambers and Asia Legal Business and earns praise worldwide for work on high-profile and groundbreaking deals.

The firm has one of the largest and most sophisticated litigation practices in the world, offering expertise in a multitude of substantive areas. Latham is one of the few firms to have been named in The American Lawyer's Litigation Department of the Year survey in 2004, 2006 and 2008. Our environmental practice has been at the forefront of this rapidly changing area for the last two decades and was named as the top firm in the world for environmental expertise by The International Who's Who in 2007. The firm has a long and rich history in tax matters, dating back to founding partner Dana Latham, former Commissioner of the US Internal Revenue Service.

 

 

 

 

 

Latin3 creates and executes interactive advertising strategies in Latin America and the U.S. Hispanic markets for Fortune 500 companies through an array of channels and formats.
By focusing on the US Hispanic market, Latin3 is tapping into the fastest and largest growing minority population within the country. Of these, 40 percent are under age 25, and the company has been successful in assembling multicultural teams to communicate with this demographic as they move from Internet to VoIP.

 

 

 

 

 

by Chiqui Cartagena: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market.

Hispanic buying power is increasing faster than any other segment of the population. Hispanic consumer spending reached $930 billion in 2008 and personal consumption spending by Latinos will grow at an annual rate of 9.1% from 2002 to 2020.

In this straight-talking, data-packed guide, Chiqui Cartagena—one of today's leading experts on marketing to the U.S. Hispanic population—gives you all you need to know to successfully reach this market

 

 

 

 

 

Liberman Broadcasting, Inc. (LBI) is the largest privately held, minority-owned Spanish-language broadcaster in the United States.  LBI was established in 1987 by José and Lenard Liberman.  The father and son partnership brings a combined 55+ years of operating experience in the broadcasting industry.  José Liberman is an industry pioneer, having owned and operated the first Spanish-language FM radio station west of the Mississippi which went on the air in the mid 1970’s.  Lenard Liberman manages LBI's day-to-day operations, and together with his father, has primary responsibility for LBI’s strategic direction.  

 

Liberman Broadcasting internally produces the majority of its television programming. 

Each week, LBI produces over 56 hours of television programming.

The company owns and operates Empire Burbank Studios in Burbank, California.  Additionally, LBI has added television production facilities in Houston and Dallas to produce local programming and advertiser commercials for those markets

 

 

 

 

 

The Latin Media and Entertainment Commission is an entity of the government of New York City. The LMEC was founded by Mayor Michael Bloomberg in October 2003, to help position New York as a major Latin-American media and entertainment center.

The Commission advises the Mayor on business development and retention strategies for the Latin media and entertainment industry.

The Commission is made up of leaders from the Latin and mainstream media industry, community leaders from the nonprofit and cultural sectors, and leading executives from the financial, advertising, publishing, new media, and real estate sectors.

 

 

 

 

 

Created by IPG to manage all of its global media-related assets, Mediabrands has a single vision to help our clients maximize the impact of their marketing investment to deliver explosive business results.  Mediabrands is the “chip” inside each business to help enable superior performance.   We do so by investing in and creating collaboration across our Family of Brands. 

To achieve this goal,  The Mediabrands Leadership Team’s is laser focused on delivering against five key strategic imperatives: 

  • Digital Velocity
  • Technology Enablement
  • IQ Creation
  • Talent
  • Superiority
  • Commercial Excellence

With 6,500 communications specialists operating in 90 countries Mediabrands manages $30B* in global media billings.  In all areas we are focused on evolving our marketing skills, harnessing digital media and technology innovation in the most impressive time frames.  We offer greater strategic and creative capabilities without sacrificing our skills of mastering media complexity. 

Their agencies deliver clients new marketing solutions with a greater level of accountability and efficiency to find the best suspects to turn into real prospects, who could ultimately become their client’s best and most influential buyers. 

 

 

 

 

 

Meredith ( www.meredith.com ) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media.

Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States reaching women at every life stage.

 

 

 

 

 

The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.

 

 

 

 

 

News Corporation’s motion picture and television programming operations are world-famous: Fox Filmed Entertainment is a global leader in movie production and distribution. Twentieth Century Fox Film is responsible for some of the top grossing movies of all time, including history’s most successful movie, Titanic.

News Corporation’s television operations capture more viewers, more desirable demographics and more awards than perhaps any other television group in the world.

Its businesses include the FOX Broadcasting Company – the number one network in the United States – and the 27 stations in the Fox Television Stations group, as well as STAR in Asia, and various television operations in Eastern Europe.

News Corporation wholly owns Italy’s most popular pay-TV company, SKY Italia, which has more than 4 million subscribers. The Company also has significant holdings in British Sky Broadcasting, the U.K.’s largest digital pay-TV platform

News Corporation is the globe’s leading publisher of English-language newspapers, with operations in the U.K., the United States, Australia, Fiji, Papua New Guinea and across Europe and Asia. The Newspaper and Information Services segment includes News International, which publishes four national newspapers in the U.K.; News Limited, which publishes more than 110 national, capital city and suburban newspapers in Australia; the New York Post in the U.S.; The Wall Street Journal in the U.S., Europe and Asia; and Dow Jones.

HarperCollins is one of the world’s pre-eminent English-language book publishers, headquartered in New York. 

News Corporation’s Other assets include MySpace, the world’s premier lifestyle and social-networking site, as well as several next generation media properties that comprise Fox Interactive Media; hulu, a joint venture with NBC Universal that is the leading online video site helping people find and enjoy the world's premium video content when, where and how they want it.; NDS Group, the world’s main supplier of open end-to-end digital pay-TV solutions for the secure delivery of entertainment to television set-top boxes and personal computers; and News Outdoor, the leading out-of-home advertising company.

 

 

 

 

 

O Estado de S. Paulo is a daily newspaper published in the state of Sao Paulo, Brazil, and distributed mainly nationally. It is owned by Grupo Estado, which publishes the Jornal da Tarde and owns the radios Radio Eldorado AM and FM and the Estado Agency, largest news agency in Brazil.

 

 

 

 

 

Parsons The New School For Design (abbreviated Parsons), is an art and design school located in New York City, in the United States. It is also a very prominent and esteemed fashion school, producing legendary designers like Marc Jacobs, Donna Karan, and Isaac Mizrahi.

Parsons has been affiliated since the year 1970 with The New School, formerly known as New School University. Parsons is a member of the National Association of Schools of Art and Design (NASAD) and the Association of Independent Colleges of Art and Design (AICAD), a consortium of thirty-six leading art and design schools in the United States.

Parsons focuses on creating engaged citizens and outstanding artists, designers, scholars and business leaders through a design-based professional and liberal education.

Parsons students learn to rise to the challenges of living, working and creative decision making in a world where human experience is increasingly designed. The school embraces curricular innovation, pioneering uses of technology, collaborative methods and global perspectives on the future of design.

 

 

 

 

 

People en Español is a Spanish language magazine published by Time Inc. (a division of Time Warner) that debuted in 1996, originally as the Spanish-language edition of its publication People.

As of 2009, it is the Spanish-language magazine of largest readership in the US, reaching 6.4 million readers with each issue. Distinguishing itself from its English-language counterpart, People en Español's original editorial content combines coverage from the Hispanic and general world of entertainment, articles on fashion and beauty, and human interest stories.

 

 

 

 

 

PR Newswire is the global leader in news and information distribution services for professional communicators.

Hispanic PR Wire is the Premier news distribution service reaching U.S. Hispanic Media and opinion leaders.

 

 

 

 

 

Redbean Society is the only marketing communications firm 100% specialized targeting Latina women. They are a non-traditional, independent group of thinkers driven by consumers, ideas & innovation. They are a society of like-minded people who believe in the power of Latina women as the major stakeholders in Hispanic households.

They are entrepreneurs who walked away from the conventional corporate workplace because they aspire to a better, more productive way of doing what they like to do. Which is work with clients to help them bridge the cultural gap between mainstream America and the Hispanic marketplace, then deliver great ideas to build their business.

Their model offers the collaborative, idea-centric thinking marketers are looking for today. They are not bound by traditional corporate conventions and are able to focus on relationships, ideas and accountable performance

 

 

 

 

 

Taylor Primero, a subsidiary of Taylor, is dedicated to supporting leading consumer brands in the growing multicultural markets.

Staffed and managed by bicultural, bilingual professionals in Los Angeles and New York City, Taylor PRimero offers unparalleled insight and experience to effectively communicate, engage and influence Latino and other consumers, influencers and media. And like Taylor, Taylor PRimero excels in the lifestyle, sports, and entertainment arenas.

 

 

 

 

 

Telefonica USA, Inc. based in Miami, Florida, is the US/Americas subsidiary of Telefónica.

It is a provider of global corporate communications and managed data center, IT and business continuity services for US and multinational companies with presence in Latin America and Europe, as well as for business customers in South Florida.

 

 

 

 

Telemundo is a Spanish-language American television network. Launched in San Juan, Puerto Rico by Angel Ramos in 1954, it is the second-largest Spanish-language content producer in the world. It is also the second-largest Spanish language network in the United States, behind Univision.

Telemundo is one of the only Spanish-language network currently producing telenovelas in the United States. Unlike Univision, many programs on Telemundo air with closed captions in both Spanish and English. Univision only has Spanish captions. The network reaches 93 percent of U.S. Hispanic households in 142 markets via over-the-air, cable and satellite TV. An average of 1,035,000 total viewers (aged 2 and older) tuned in for its weekday prime time lineup during 2007. Telemundo is headquartered at 2290 West 8th Avenue in Hialeah, Florida, near Miami.

Telemundo Communications Group, its parent company, is part of the NBC Universal division of General Electric, which paid $2.7 billion for the operation in 2002. Don Browne is Telemundo's president. Jeff Gaspin, who is president and COO of Universal Television Group, oversees the network. Telemundo has 1,800 employees.

 

 

 

 

 

Televisa is a Mexican multimedia conglomerate, the largest media company in the Spanish-speaking world. It is a major international entertainment business, with much of its programming airing in the United States on Univision, with which it has an exclusive contract. Its main competition is TV Azteca, which has been growing in popularity in the recent years.

Grupo Televisa was founded in 1955 as Telesistema Mexicano, linking Mexico's first three television stations: XHTV-TV (founded in 1950), XEW-TV (1951) and XHGC-TV (1952). It was (and in modern-day Televisa still is) owned by the Azcárraga family, who had signed on Mexico's first radio station, XEW-AM, in 1930. Its headquarters, known as Televicentro, were originally located on Avenida Chapultepec in downtown Mexico City. The building opened on February 10, 1952.

In 1968 Televisa's main competitor, Televisión Independiente de México (TIM), started operating with XHTIM-TV, Canal 8. At the time, both Telesistema and TIM competed with XHAW-TV, local Canal 12, which also started transmissions in 1968. Over the next 4 years both networks competed in content and image until September 17, 1972 when they merged, bringing the name Televisa with them. In the merger deal, the owners of Telesistema had 75 percent of the stocks, while the owners of Televisión Independiente had the rest, which were sold to Telesistema later because of financial problems.

 

 

 

 

 

Terra Networks, S. A., usually referred to as "Terra", is an Internet multinational company with headquarters in Spain. Part of Telefónica Group (the former Spain's public telephone monopoly and now one of the most important telecommunications companies in the world), Terra operates both as a web portal and/or an internet access provider in the U.S., Spain, and 16 Latin American countries.

Terra was founded in 1999 by Juan Villalonga, Telefonica's president between 1996 and 2000, and quickly turned into a major internet player through the aggressive acquisition of several local startups in Spain and the main Latin American markets: Olé (Spain), Zaz (Brazil), Infosel (Mexico), Gauchonet y Donde (Argentina), Chevere (Venezuela).

Terra has also created several vertical portals, like Invertia, a successful finance portal, and Educaterra (e-learning). It also has had or has stakes in other internet ventures: Uno-e (online banking), Rumbo (travel, in partnership with Amadeus), Atrea (real estate, in partnership with Spanish bank BBVA), Azeler (car selling, also with BBVA), and Maptel (online maps).

 

 

 

 

 

The New York Times is an American daily newspaper founded in 1851 and published in New York City. The largest metropolitan newspaper in the United States, "The Gray Lady"—named for its staid appearance and style—is regarded as a national newspaper of record. The Times is owned by The New York Times Company, which publishes 18 other newspapers, including the International Herald Tribune and The Boston Globe. The company's chairman is Arthur Ochs Sulzberger Jr., whose family has controlled the paper since 1896.

The paper's motto, as printed in the upper left-hand corner of the front page, is "All the News That's Fit to Print." It is organized into sections: News, Opinions, Business, Arts, Science, Sports, Style, and Features. The Times stayed with the eight-column format for several years after most papers switched to six columns, and it was one of the last newspapers to adopt color photography. The Times has won 101 Pulitzer Prizes, the most of any news organization. Its website is the most popular American online newspaper website as of December 2008, receiving over 18 million unique visitors in that month.

The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

 

 

 

 

 

Based in New York, The Vidal Partnership is the largest Hispanic marketing communications agency in the US.

They provide fully-integrated 360-degree programs for blue-chip clients targeting Hispanic consumers in the US.

The Vidal Partnership has been recognized as Advertising Age Multicultural Agency of the Year 2002, 2004; Adweek's Marketing y Medios Hispanic Agency of the Year 2004; Advertising Age Five Star Winner 2005 and A-List Agency 2006, 2007

The Vidal Partnership hopes to become vital to your marketing and communications efforts. The company specializes in providing marketing services to the growing Hispanic demographic through its headquarters in New York and offices in Dallas, Los Angeles, Miami, and Nashville. The Vidal Partnership also offers services including advertising, direct marketing, sales promotion, digital marketing, media buying and planning, and public relations. It has worked with such clients as JCPenney, Greyhound, Sprint, The Home Depot, and Wendy's

 

 

 

 

 

Univision is a Spanish-language television network in the United States. It has the largest Latin American audience, largely due to repurposed telenovelas and other Mexican programs produced by Grupo Televisa. Joe Uva is the CEO of Univision Communications, Inc.

Univision is headquartered now in New York City, after years of being in Los Angeles, and its major production facilities/operations are in Miami. It is available on cable in most of the country, with local stations in over 50 markets with sizeable Latino populations. Most of these stations air full local news and programming in addition to network shows. Univision's major programming is closed-captioned in Spanish, but unlike main competitor Telemundo, it almost never provides English subtitles.

Univision Communications Inc. (“UCI” or “Univision”) is the premier Spanish-language media company in the United States with a powerhouse portfolio of media assets that not only inform and entertain Hispanics, but provide a vital link to their community.

The integrated media company includes: the Univision Network, one of the top five broadcast networks in America regardless of language and the No. 1 Spanish-language broadcast television network; TeleFutura, the No. 2 Spanish-language broadcast television network in key dayparts; Galavisión, the No. 1 Spanish-language cable network; the Univision Television Station Group with KMEX, the No. 1 television station in the country, regardless of language; Univision Radio, the No. 1 Spanish-language radio group; and Univision Interactive Media, which includes Univision.com, the No. 1 U.S. Spanish-language Internet destination, and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offering.

 

 

 

 

 

V-me pronounced veh-meh, Spanish for “see me." is one of America's largest Spanish TV networks.

V-me entertains and informs Latino families in Spanish with primetime drama, music, sports, current affairs and Latin cinema, along with world class kids, food, lifestyle and nature.

The 24-hour network launched in March 2007, and is currently available in over 70% of all Hispanic homes, making it the fastest-growing, and 4th-largest, US Hispanic TV network.

In nearly 40 US markets, V-me is available free over-the-air, and on basic cable, thanks to its partnership with public TV stations. V-me is also carried nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV. In some areas, V-me is available on Verizon FiOS and AT&T U-verse. For local channel information go to vmetv.com/estaciones.

 

 

 

 

 

The Webby Awards is an international paid-entry-exclusive award honoring excellence on the Internet, including websites, interactive advertising, online film and video, and mobile web sites, presented by The International Academy of Digital Arts and Sciences since 1996. There is also a second set of awards called the People's Voice Awards for the same categories which are given by popular vote. The awards are operated and owned by for profit Recognition Media, which also operates the W3 Awards, Davey Awards, Communicator Awards, and the Tellys.

 

 

 

 

 

Zinio is a consumer-targeted digital and interactive publishing products and services company, which provides sales, marketing and distribution of all printed material including: popular magazines, non-fiction books, text books, catalogs, newsletters, album inserts and research, in digital format for publishers and advertisers throughout its multi-channel content network. On behalf of more than 350 publishers, Zinio delivers over 1,500 top magazine titles worldwide.

Zinio provides consumer and trade publishers with a way to distribute and sell their printed publications digitally, to be read online, offline or accessed via various mobile devices. Zinio also offers marketing services and hosts various newsstands and bookstores to sell publications on behalf of publishers, in 23 locales and 13 languages. Additionally, Zinio enables publishers to create dynamic and interactive versions of their publications.

 

 
 
 

 

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