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Founded in 1917, the American Association of Advertising
Agencies (AAAA) is the national trade association
representing the advertising agency business in the
United States.
Its membership produces approximately 80 percent of the
total advertising volume placed by agencies nationwide.
Although virtually all of the large, multinational
agencies are members of the AAAA, more than 60 percent
of our membership bills less than $10 million per year.
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AOL
is a leading global Web services company with an
extensive suite of brands and offerings and a
substantial worldwide audience. AOL’s business spans
online content, products and services that the company
offers to consumers, publishers and advertisers. AOL is
focused on attracting and engaging consumers and
providing effective online advertising services on both
our owned and operated properties and third-party
websites. In addition, AOL operates one of the largest
Internet subscription access services in the United
States, which serves as a valuable distribution channel
for AOL’s consumer offerings. AOL LLC is a wholly-owned
subsidiary of Time Warner Inc. with employees in 18
countries across the globe.
AOL Latino is a Spanish language Internet service
for U.S. Hispanics - a demographic the latest U.S.
Census numbers place in the 8.4 million range and
growing fast.
But AOL Latino is not simply the familiar U.S. version
of AOL translated into Spanish, nor is it an adaptation
of AOL's existing services in Mexico, Argentina and
Puerto Rico to the U.S. market, company officials say.
Instead, AOL Latino offers features and functionality in
Spanish in addition to the entire existing English
language product.
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Acento
Group focuses on creating
experiences that
connect consumers and brands through social,
digital and new media.
With a core expertise in “Cultural
Marketing”,
AG’s broad network of professional, creative and
technical talent, provides clients like The Latin
Recording Academy, Latin GRAMMY®s, Serena Williams,
MISSION Skincare, among others with non-traditional
strategies that weave brand marketing into the dynamic
lifestyle of today’s consumers.
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The Associated
Press (AP)
is an American news
agency. The AP is a cooperative owned
by its contributing newspapers, radio and
television stations
in the United
States, which both contribute stories to the AP and use
material written by its staff journalists. Many
newspapers and broadcasters outside the United States
are AP subscribers,
paying a fee to use AP material without being
contributing members of the cooperative.
As of 2005, the news collected by the AP is
published and republished by more than 1,700 newspapers,
in addition to more than 5,254359 television and radio broadcasters.
The photograph library of
the AP consists of over 10 million images. The
Associated Press operates 243 news
bureaus, and it serves at least 120 countries, with an
international staff located all over the world.
Associated Press also operates The Associated
Press Radio Network, which provides newscasts twice
hourly for broadcast and satellite radio and television
stations. The AP Radio also offers news and public
affairs features, feeds of news sound bites, and long
form coverage of major events.
As part of their cooperative agreement with The
Associated Press, most member news organizations grant
automatic permission for the AP to distribute their local
news reports.
For example, on page two of every edition of The
Washington Post, the newspaper's masthead
includes the statement, "The Associated Press is
entitled exclusively to use for re-publication of all
news dispatches credited to it or not otherwise credited
in this paper and all local news of spontaneous origin
published herein."
The AP Stylebook has become the de
facto standard
for news writing in the United States and Canada. The
AP employs the "inverted
pyramid formula" for
writing that enables the news outlets to edit a story to
fit its available publication area without losing the
story's essential meaning and news information.
The economic demise of the long-time rival of
the Associated Press, United
Press International, as a major American competitor in
1993 left the AP as the only nationally-oriented news
service based in the United States. Other English-language news
services, such as Reuters and
the English language service of Agence
France-Presse, are based outside the United States.
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Azteca América
is a broadcast television network marketed toward
Spanish-speaking families residing in the United States.
As a rapidly-growing Spanish language network, Azteca
América now reaches 89% of the Hispanic households in
the U.S., operating in sixty-two markets nationwide.
Wholly owned by Mexican broadcaster TV Azteca, S.A. de
C.V, Azteca América has access to programming from TV
Azteca’s three national networks including a library
with over 200,000 hours of original programming and news
from local bureaus in 32 Mexican states. The network
complements Mexican programming with a line-up of shows
from international producers and distributors.
Azteca América was founded in 2001 with a television
network based in Los Angeles, California.
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Batanga, Inc.,
is
the leading Hispanic-focused online media company. The
Batanga Network reaches the most U.S. Hispanics online
monthly, across all categories and all demographics.
Batanga.com, one of its premier online
destinations, has consistently been one of the top
online destinations for U.S. Hispanics over the past ten
years. Batanga, Inc. maintains offices in Miami and New
York
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Bloomberg Television
is a 24-hour global network dedicated to providing
viewers with business and financial news. It is
distributed globally, reaching over 200 million homes
worldwide. Bloomberg Television is owned and operated by
Bloomberg L.P. and is internationally headquartered in
New York City with Its European Headquarters in London
and Asian Headquarters in Hong Kong.
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Business Wire, a wholly owned subsidiary of Berkshire Hathaway, is the
global market leader in commercial news distribution.
Thousands of member companies and organizations depend
on Business Wire to transmit their full-text news
releases, regulatory filings, photos and other
multimedia content to journalists, financial
professionals, investor services, regulatory authorities
and the general public worldwide.
In
fact, Business Wire has the most comprehensive news and
disclosure network in the world. We originate hundreds
of thousands of news announcements each year, with a
dramatic impact on capital and commercial markets around
the globe and in virtually every industry sector.
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Cable News Network,
almost always referred to by its initials CNN, is
a major U.S. cable news network founded in 1980 by
Ted Turner. Upon its launch, CNN was the
first network to provide 24-hour television news
coverage, and the first all-news television network in
the United States.
While the news network has numerous affiliates, CNN
primarily broadcasts from its headquarters at the CNN
Center in
Atlanta, the Time Warner Center in New York
City, and studios in
Washington, D.C. and
Los Angeles. CNN is owned by parent company
Time Warner, and the U.S. news network is a
division of the Turner Broadcasting System.
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CNN en Español is CNN's
all Spanish
language news
channel. On March 17, 1997, CNN launched CNN en Español,
a 24-hour Spanish-language news network for the Latin American marketplace.
Marking the first time CNN independently produces a
24-hour network in a language other than English, CNN en
Español provides continuous news reports of major world
events, live breaking coverage supported by in-depth
analysis, worldwide business and financial news, global
weather updates, sports and features, 24 hours a day,
365 days a year.
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El Tiempo
is the highest circulation daily newspaper in Colombia
and a non-tabloid daily with national distribution. As
of 2004, it had an average weekday circulation of
314,000, rising to 453,000 for the Sunday edition.
The newspaper was founded in 1911 by Alfonso Villegas
Restrepo. In 1913 it was purchased by his
brother-in-law, Eduardo Santos Montejo. El Tiempo's
main shareholders were members of the Santos family, as
part of the media conglomerate Casa Editorial El Tiempo.
In 2007, the Spanish Grupo Planeta obtained majority
ownership of the daily.
El Tiempo has enjoyed monopoly status in Colombian media as the
only daily that circulates nationally, as most smaller
dailies have limited distribution outside their own
regions.
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The Ford Motor Company is
an American multinational corporation and the world's
fifth largest automaker based on worldwide vehicle
sales, following Toyota, General Motors, Volkswagen and
Hyundai-Kia. Based in Dearborn, Michigan, a suburb of
Detroit, the automaker was founded by Henry Ford and
incorporated on June 16, 1903. In addition to the Ford,
Lincoln, and Mercury brands, Ford also owns Volvo Cars
of Sweden, and a small stake in Mazda of Japan and Aston
Martin of England. Ford's former UK subsidiaries Jaguar
and Land Rover were sold to Tata Motors of India in
March 2008.
Ford introduced methods for large-scale manufacturing of
cars and large-scale management of an industrial
workforce using elaborately engineered manufacturing
sequences typified by moving assembly lines. Henry
Ford's methods came to be known around the world as
Fordism by 1914.
Ford is currently the fifth largest automaker in the
world, directly behind Hyundai-Kia. In 2007, Ford fell
from second to third-ranked automaker in US sales for
the first time in 56 years, behind only General Motors
and Toyota. However, Ford occasionally outsells Toyota
on monthly periods (most recently, during the summer
months of 2009). As of 2008, Ford has become the second
largest automaker in Europe (only behind Volkswagen),
with sales that occasionally exceed those in the United
States and large markets in Germany, Italy, and the
United Kingdom. Ford is the seventh-ranked overall
American-based company in the 2008 Fortune 500 list,
based on global revenues in 2008 of $146.3 billion. In
2008, Ford produced 5.532 million automobiles and
employed about 213,000 employees at around 90 plants and
facilities worldwide. Starting in 2007, Ford received
more initial quality survey awards from J. D. Power and
Associates than any other automaker. Five of Ford's
vehicles ranked at the top of their categories and
fourteen vehicles ranked in the top three.
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Fox Cable Networks (FCN)
includes 36 domestic programming services in which News
Corporation holds interests. Together, these networks
reach more than 550 million subscribing television homes
and represent one of the media industry’s largest and
most diverse programming groups.
Fox Cable Networks span FX, FX HD, National Geographic Channel,
National Geographic Channel HD, Fox Reality Channel, Fox
Movie Channel, Fuel TV, FSN and 19 regional cable sports
networks, SPEED, SPEED HD, Fox Soccer Channel, Fox
College Sports, Fox Sports en Espanol and the Big Ten
Network and Big Ten Network HD (co-venture with the Big
Ten Conference). FCN also includes Fox Sports
Enterprises, which manages interests in sports
franchises and leading statistical information provider
STATS, LLC.
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Fremantle Media is one
of the largest international creators and producers of
entertainment brands in the world, with leading prime
time drama, serial drama, entertainment and factual
entertainment programming in over 40 territories,
including the UK, the US, Germany, Australia, France,
Italy, Spain, Portugal, Scandinavia, Latin America and
Asia.
We
have production operations in over 22 countries
worldwide, providing original local programming as well
as local versions of our international TV brands. The
production operation comprises some of the most
recognised and creative labels from around the world
including UFA, Blu, teamWorx, talkbackTHAMES, Grundy and
Blue Circle. We also maintain a significant creative
development network with teams in London, Berlin,
Cologne, Amsterdam, Copenhagen, Paris, Los Angeles and
Melbourne. Every year, our companies deliver over 10,000
hours of original programming to broadcasters around the
world
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Hi5 is
a social networking website. The company was founded in
2003 by Ramu Yalamanchi who is also the current CEO.
Hi5
today is one of the world's largest social entertainment
web sites. According to comScore, more than 60 million
individuals every month visit hi5, which is currently
available in 50 languages. We are a privately-held
company, headquartered in San Francisco, California.
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HipCricket produces
interactive campaigns through SMS, Mobile Web/WAP, and
mobile advertising and connect brands with audiences
they desire to reach via broadcast stations that are
part of the first comprehensive Hispanic Mobile
Marketing Network.
Since 2004, HipCricket helped generate revenue and consumer
engagement for hundreds of broadcast stations and
consumer brands demonstrated by more than 45,000
successful mobile marketing campaigns.
HipCricket drives new revenue and customer loyalty for broadcast
stations and consumer brands through strategic, creative
and measurable mobile marketing campaigns. We are a
software and services company touted for our
results-producing programs by our clients, the Mobile
Marketing Association, a leading global wireless analyst
firm, and the CTIA Wireless Association, among others.
Backed by unparalleled customer service and a robust mobile
platform, HipCricket works for such customers as Clear
Channel Radio, NBC, CBS, Nestle, Coca Cola, Macy’s,
Staples, Hershey’s and Jameson.
HipCricket is based near Seattle in Kirkland, Wash. with
additional operations in New York and Mexico City.
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Multicultural PR veterans Manny Ruiz of PR Newswire and
Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC are
the co-publishers of The Hispanic PR Blog
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Hoodiny Entertainment Group (“Hoodiny”)
is a full service technology and content production
company. Through its four main subsidiaries, Hoodiny
Interactive, Hoodiny Productions, Hoodiny Digital, and
Cyloop.com, Hoodiny strives to bridge the technology gap
by providing a wide array of digital entertainment
solutions to traditional media companies and telecom
providers.
Hoodiny has developed a
proprietary technological solution labeled “Hoodiny
Content + Community Platform”, or “HC2”, which uniquely
combines a powerful audio and video management system
with innovative social networking features, in order to
create desktop-like environments that users can enjoy
online.
Hoodiny was founded in
2006, and has since grown to a staff of over 50
professionals located in Los Angeles, Madrid and Miami.
To date, the company has raised over $16 million in
venture capital financing and continues to seek
strategic growth opportunities.
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ImpreMedia is the No. 1 Hispanic News and Information Company in
the U.S. in Online and Print. ImpreMedia’s
multi-platform offerings range from Online to Video,
Mobile and Print and encompass 27 properties, including
the portal
www.impre.com
and
its McClatchy partners. 30.5% of all U.S. Hispanic
adults use an impreMedia product.
The
company is also the nation’s largest Hispanic newspaper
publisher with newspapers in the top 7 U.S. Hispanic
markets, reaching 16 markets total and representing 63%
of the U.S. Hispanic population.
Its leading publications include
La Opinión
in Los Angeles and
El Diario La Prensa
in New York.
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Initiative is a media, marketing and digital
company.
Defined by outstanding entrepreneurial talent,
Initiative is a dynamic and flexible worldwide network,
deeply connected to the people, cultures and communities
we serve.
As one of the world’s leading media strategy, planning
and activation companies - with over thirty years of
experience, and a network spanning six continents, with
91 offices in 70 countries, Initiative helps grow brands
and build businesses.
Consumers’ experiences with brands are personal, built
over time, the effect of many interactions or exchanges
between people and brands. People are most influenced by
exchanges that are immersive, social and current,
engaging them with what they value most: family,
friends, communities, issues and entertainment. In
exchanges such as these, media is marketing.
At Initiative they identify, leverage and customize the
most powerful and creative exchanges that bring consumer
brand experiences to life.
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The Interactive Advertising Bureau (IAB)
is comprised of more than 375 leading media and
technology companies who are responsible for selling 86%
of online advertising in the United States. On behalf of
its members, the IAB is dedicated to the growth of the
interactive advertising marketplace, of interactive’s
share of total marketing spend, and of its members’
share of total marketing spend.
The
IAB educates marketers, agencies, media companies and
the wider business community about the value of
interactive advertising. Working with its member
companies, the IAB evaluates and recommends standards
and practices and fields critical research on
interactive advertising. Founded in 1996, the IAB is
headquartered in New York City with a Public Policy
office in Washington, D.C.
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Founded in 1934, Latham & Watkins has grown into
a full-service international powerhouse
with approximately 2,000 attorneys in 27 offices around
the world. Most recently the firm has received a license
for the opening of a Beijing office which is expected to
happen in Autumn 2009.
The
founders of Latham & Watkins instilled an ethic of hard
work, commitment and quality that flourishes today and
has nurtured the firm's dramatic growth into one of the
world's premier business law firms. With that growth, we
have built internationally recognized practices in a
wide spectrum of transactional, litigation, corporate
and regulatory areas. We have also received praise for
our innovative approach to law firm management and for
our pro bono work both on a local and global scale.
Our
success is grounded in our devotion to the collaborative
process, which reaches across global offices and
practices and draws upon our deep subject matter
expertise, an abiding commitment to teamwork and a
powerful tradition of creative lawyering.
Our
departments are
each recognized as leaders in the legal profession.
Latham consistently ranks among the best transactional
and finance practices in leading legal publications such
as The American
Lawyer,
mergermarket,
Chambers
and Asia Legal
Business and earns praise worldwide for work
on high-profile and groundbreaking deals.
The
firm has one of the largest and most sophisticated
litigation practices in the world, offering expertise in
a multitude of substantive areas. Latham is one of the
few firms to have been named in
The American Lawyer's
Litigation Department of the Year survey in 2004, 2006
and 2008. Our environmental practice has been at the
forefront of this rapidly changing area for the last two
decades and was named as the top firm in the world for
environmental expertise by
The International Who's Who in 2007. The firm has a long
and rich history in tax matters, dating back to founding
partner Dana Latham, former Commissioner of the US
Internal Revenue Service.
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Latin3
creates and executes interactive advertising strategies
in Latin America and the U.S. Hispanic markets for
Fortune 500 companies through an array of channels and
formats.
By focusing on the US Hispanic market, Latin3 is tapping
into the fastest and largest growing minority population
within the country. Of these, 40 percent are under age
25, and the company has been successful in assembling
multicultural teams to communicate with this demographic
as they move from Internet to VoIP.
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by
Chiqui Cartagena:
Everything You Need to Know to Grow Your Business in the
U.S. Hispanic Market.
Hispanic buying power is increasing faster than any
other segment of the population. Hispanic consumer
spending reached $930 billion in 2008 and personal
consumption spending by Latinos will grow at an annual
rate of 9.1% from 2002 to 2020.
In
this straight-talking, data-packed guide, Chiqui
Cartagena—one of today's leading experts on marketing to
the U.S. Hispanic population—gives you all you need to
know to successfully reach this market
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Liberman Broadcasting, Inc. (LBI) is the largest
privately held, minority-owned Spanish-language
broadcaster in the United States. LBI was established
in 1987 by José and Lenard Liberman. The father and son
partnership brings a combined 55+ years of operating
experience in the broadcasting industry. José Liberman
is an industry pioneer, having owned and operated the
first Spanish-language FM radio station west of the
Mississippi which went on the air in the mid 1970’s. Lenard
Liberman manages LBI's day-to-day operations, and
together with his father, has primary responsibility for
LBI’s strategic direction.
Liberman Broadcasting internally produces the majority
of its television programming.
Each week, LBI produces over 56 hours of television
programming.
The company owns and operates Empire Burbank Studios in
Burbank, California. Additionally, LBI has added
television production facilities in Houston and Dallas
to produce local programming and advertiser commercials
for those markets
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The Latin Media and Entertainment Commission is
an entity of the government of New
York City. The LMEC was founded by Mayor Michael
Bloomberg in
October 2003, to help position New York as a major Latin-American media and entertainment center.
The
Commission advises the Mayor on business development and
retention strategies for the Latin media and
entertainment industry.
The Commission is made up of
leaders from
the Latin and mainstream media industry, community
leaders from the nonprofit and cultural sectors, and
leading executives from the financial, advertising,
publishing, new media, and real estate sectors.
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Created by IPG to manage all of its global media-related
assets, Mediabrands has a single vision to help
our clients maximize the impact of their marketing
investment to deliver explosive business results.
Mediabrands is the “chip” inside each business to help
enable superior performance. We do so by investing in
and creating collaboration across our Family of Brands.
To
achieve this goal, The Mediabrands Leadership Team’s is
laser focused on delivering against five key strategic
imperatives:
-
Digital Velocity
-
Technology Enablement
-
IQ Creation
-
Talent
-
Superiority
-
Commercial Excellence
With
6,500 communications specialists operating in 90
countries Mediabrands manages $30B* in global media
billings. In all areas we are focused on evolving our
marketing skills, harnessing digital media and
technology innovation in the most impressive time
frames. We offer greater strategic and creative
capabilities without sacrificing our skills of mastering
media complexity.
Their
agencies deliver clients new marketing solutions with a
greater level of accountability and efficiency to find
the best suspects to turn into real prospects, who could
ultimately become their client’s best and most
influential buyers.
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Meredith
(
www.meredith.com ) is one of the nation's leading
media and marketing companies with businesses centering
on magazine and book publishing, television
broadcasting, integrated marketing and interactive
media.
Meredith Hispanic Ventures publishes five
Spanish-language titles, making Meredith the largest
Hispanic publisher in the United States reaching women
at every life stage.
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The Mobile Marketing Association
(MMA)
is the premier global association that strives to
stimulate the growth of mobile marketing and its
associated technology. MMA members include agencies,
advertisers, hand held device manufacturers, carriers
and operators, retailers, software providers and service
providers, as well as any company focused on the
potential of marketing via mobile devices.
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News Corporation’s motion picture and television programming operations are
world-famous: Fox Filmed Entertainment is a global
leader in movie production and distribution. Twentieth
Century Fox Film is responsible for some of the top
grossing movies of all time, including history’s most
successful movie,
Titanic.
News
Corporation’s television operations capture more
viewers, more desirable demographics and more awards
than perhaps any other television group in the world.
Its businesses include the FOX Broadcasting Company –
the number one network in the United States – and the 27
stations in the Fox Television Stations group, as well
as STAR in Asia, and various television operations in
Eastern Europe.
News
Corporation wholly owns Italy’s most popular pay-TV
company, SKY Italia, which has more than 4 million
subscribers. The Company also has significant holdings
in British Sky Broadcasting, the U.K.’s largest digital
pay-TV platform
News
Corporation is the globe’s leading publisher of
English-language newspapers, with operations in the
U.K., the United States, Australia, Fiji, Papua New
Guinea and across Europe and Asia. The Newspaper and
Information Services segment includes News
International, which publishes four national newspapers
in the U.K.; News Limited, which publishes more than 110
national, capital city and suburban newspapers in
Australia; the New York Post in the U.S.; The
Wall Street Journal in the U.S., Europe and Asia;
and Dow Jones.
HarperCollins is one of the world’s pre-eminent
English-language book publishers, headquartered in New
York.
News Corporation’s Other assets include MySpace, the
world’s premier lifestyle and social-networking site, as
well as several next generation media properties that
comprise Fox Interactive Media; hulu, a joint venture
with NBC Universal that is the leading online video site
helping people find and enjoy the world's premium video
content when, where and how they want it.; NDS Group,
the world’s main supplier of open end-to-end digital
pay-TV solutions for the secure delivery of
entertainment to television set-top boxes and personal
computers; and News Outdoor, the leading out-of-home
advertising company.
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O Estado de S. Paulo
is a daily newspaper published in the state of Sao
Paulo, Brazil, and distributed mainly nationally. It is
owned by Grupo Estado, which publishes the Jornal da
Tarde and owns the radios Radio Eldorado AM and FM and
the Estado Agency, largest news agency in Brazil.
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Parsons The New School For Design (abbreviated Parsons), is an art and design
school located in New York City, in the United States.
It is also a very prominent and esteemed fashion school,
producing legendary designers like Marc Jacobs, Donna
Karan, and Isaac Mizrahi.
Parsons has been affiliated since the year 1970 with The
New School, formerly known as New School University.
Parsons is a member of the National Association of
Schools of Art and Design (NASAD) and the Association of
Independent Colleges of Art and Design (AICAD), a
consortium of thirty-six leading art and design schools
in the United States.
Parsons focuses on creating engaged citizens and
outstanding artists, designers, scholars and business
leaders through a design-based professional and liberal
education.
Parsons students learn to rise to the challenges of
living, working and creative decision making in a world
where human experience is increasingly designed. The
school embraces curricular innovation, pioneering uses
of technology, collaborative methods and global
perspectives on the future of design.
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People en Español
is a Spanish language magazine published by Time Inc. (a
division of Time Warner) that debuted in 1996,
originally as the Spanish-language edition of its
publication People.
As of 2009, it is the Spanish-language magazine of
largest readership in the US, reaching 6.4 million
readers with each issue. Distinguishing itself from its
English-language counterpart, People en Español's
original editorial content combines coverage from the
Hispanic and general world of entertainment, articles on
fashion and beauty, and human interest stories.
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PR Newswire is the global leader in news and
information distribution services for professional
communicators.
Hispanic PR Wire is the Premier news distribution
service reaching U.S. Hispanic Media and opinion
leaders.
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Redbean Society
is the only marketing communications firm 100%
specialized targeting Latina women. They are a
non-traditional, independent group of thinkers driven by
consumers, ideas & innovation. They are a society of
like-minded people who believe in the power of Latina
women as the major stakeholders in Hispanic households.
They
are entrepreneurs who walked away from the conventional
corporate workplace because they aspire to a better,
more productive way of doing what they like to do. Which
is work with clients to help them bridge the cultural
gap between mainstream America and the Hispanic
marketplace, then deliver great ideas to build their
business.
Their model offers the collaborative, idea-centric
thinking marketers are looking for today. They are not
bound by traditional corporate conventions and are able
to focus on relationships, ideas and accountable
performance
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Taylor Primero, a subsidiary of Taylor, is dedicated to supporting leading
consumer brands in the growing multicultural markets.
Staffed and managed by bicultural, bilingual professionals in Los
Angeles and New York City, Taylor PRimero offers
unparalleled insight and experience to effectively
communicate, engage and influence Latino and other
consumers, influencers and media. And like Taylor,
Taylor PRimero excels in the lifestyle, sports, and
entertainment arenas.
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Telefonica USA, Inc. based in Miami, Florida, is the US/Americas subsidiary of Telefónica.
It is
a provider of global corporate communications and
managed data center, IT and business continuity services
for US and multinational companies with presence in
Latin America and Europe, as well as for business
customers in South Florida.
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Telemundo
is a Spanish-language American television network.
Launched in San Juan, Puerto Rico by Angel Ramos in
1954, it is the second-largest Spanish-language content
producer in the world. It is also the second-largest
Spanish language network in the United States, behind
Univision.
Telemundo is one of the only Spanish-language network
currently producing telenovelas in the United States.
Unlike Univision, many programs on Telemundo air with
closed captions in both Spanish and English. Univision
only has Spanish captions. The network reaches 93
percent of U.S. Hispanic households in 142 markets via
over-the-air, cable and satellite TV. An average of
1,035,000 total viewers (aged 2 and older) tuned in for
its weekday prime time lineup during 2007. Telemundo is
headquartered at 2290 West 8th Avenue in Hialeah,
Florida, near Miami.
Telemundo Communications Group, its parent company, is
part of the NBC Universal division of General Electric,
which paid $2.7 billion for the operation in 2002. Don
Browne is Telemundo's president. Jeff Gaspin, who is
president and COO of Universal Television Group,
oversees the network. Telemundo has 1,800 employees.
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Televisa
is a
Mexican multimedia conglomerate, the largest media
company in the Spanish-speaking world. It is a major
international entertainment business, with much of its
programming airing in the United States on Univision,
with which it has an exclusive contract. Its main
competition is TV Azteca, which has been growing in
popularity in the recent years.
Grupo
Televisa was founded in 1955 as Telesistema Mexicano,
linking Mexico's first three television stations: XHTV-TV
(founded in 1950), XEW-TV (1951) and XHGC-TV (1952). It
was (and in modern-day Televisa still is) owned by the
Azcárraga family, who had signed on Mexico's first radio
station, XEW-AM, in 1930. Its headquarters, known as
Televicentro, were originally located on Avenida
Chapultepec in downtown Mexico City. The building opened
on February 10, 1952.
In
1968 Televisa's main competitor, Televisión
Independiente de México (TIM), started operating with
XHTIM-TV, Canal 8. At the time, both Telesistema and TIM
competed with XHAW-TV, local Canal 12, which also
started transmissions in 1968. Over the next 4 years
both networks competed in content and image until
September 17, 1972 when they merged, bringing the name
Televisa with them. In the merger deal, the owners of
Telesistema had 75 percent of the stocks, while the
owners of Televisión Independiente had the rest, which
were sold to Telesistema later because of financial
problems.
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Terra Networks, S. A., usually referred to as "Terra", is an Internet multinational
company with headquarters in Spain. Part of Telefónica
Group (the former Spain's public telephone monopoly and
now one of the most important telecommunications
companies in the world), Terra operates both as a web
portal and/or an internet access provider in the U.S.,
Spain, and 16 Latin American countries.
Terra
was founded in 1999 by Juan Villalonga, Telefonica's
president between 1996 and 2000, and quickly turned into
a major internet player through the aggressive
acquisition of several local startups in Spain and the
main Latin American markets: Olé (Spain), Zaz (Brazil),
Infosel (Mexico), Gauchonet y Donde (Argentina), Chevere
(Venezuela).
Terra
has also created several vertical portals, like Invertia,
a successful finance portal, and Educaterra
(e-learning). It also has had or has stakes in other
internet ventures: Uno-e (online banking), Rumbo
(travel, in partnership with Amadeus), Atrea (real
estate, in partnership with Spanish bank BBVA), Azeler
(car selling, also with BBVA), and Maptel (online maps).
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The New York Times is an American daily newspaper founded in 1851 and
published in New York City. The largest metropolitan
newspaper in the United States, "The Gray Lady"—named
for its staid appearance and style—is regarded as a
national newspaper of record. The Times is owned by The
New York Times Company, which publishes 18 other
newspapers, including the International Herald Tribune
and The Boston Globe. The company's chairman is Arthur
Ochs Sulzberger Jr., whose family has controlled the
paper since 1896.
The
paper's motto, as printed in the upper left-hand corner
of the front page, is "All the News That's Fit to
Print." It is organized into sections: News, Opinions,
Business, Arts, Science, Sports, Style, and Features.
The Times stayed with the eight-column format for
several years after most papers switched to six columns,
and it was one of the last newspapers to adopt color
photography. The Times has won 101 Pulitzer Prizes, the
most of any news organization. Its website is the most
popular American online newspaper website as of December
2008, receiving over 18 million unique visitors in that
month.
The New York Times Company, a leading media company with
2008 revenues of $2.9 billion, includes The New York
Times, the International Herald Tribune, The Boston
Globe, 15 other daily newspapers, WQXR-FM and more than
50 Web sites, including NYTimes.com, Boston.com and
About.com. The Company’s core purpose is to enhance
society by creating, collecting and distributing
high-quality news, information and entertainment.
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Based
in New York, The Vidal Partnership is the largest
Hispanic marketing communications agency in the US.
They
provide fully-integrated 360-degree programs for
blue-chip clients targeting Hispanic consumers in the
US.
The
Vidal Partnership has been recognized as Advertising Age
Multicultural Agency of the Year 2002, 2004; Adweek's
Marketing y Medios Hispanic Agency of the Year 2004;
Advertising Age Five Star Winner 2005 and A-List Agency
2006, 2007
The Vidal Partnership hopes to become vital to your
marketing and communications efforts. The company
specializes in providing marketing services to the
growing Hispanic demographic through its headquarters in
New York and offices in Dallas, Los Angeles, Miami, and
Nashville. The Vidal Partnership also offers services
including advertising, direct marketing, sales
promotion, digital marketing, media buying and planning,
and public relations. It has worked with such clients as
JCPenney, Greyhound, Sprint, The Home Depot, and Wendy's
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Univision is a Spanish-language television network in
the United States. It has the largest Latin
American audience, largely due to repurposed telenovelas and
other Mexican programs produced by Grupo Televisa. Joe
Uva is the CEO of Univision Communications, Inc.
Univision is headquartered now in New York City, after years of
being in Los Angeles, and its major production
facilities/operations are in Miami. It is available
on cable in most of the country, with local stations in
over 50 markets with sizeable Latino populations. Most
of these stations air full local news and programming in
addition to network shows. Univision's major programming
is closed-captioned in Spanish, but unlike main
competitor Telemundo, it almost never provides
English subtitles.
Univision Communications Inc. (“UCI” or “Univision”) is the premier
Spanish-language media company in the United States with
a powerhouse portfolio of media assets that not only
inform and entertain Hispanics, but provide a vital link
to their community.
The integrated media company includes: the Univision
Network, one of the top five broadcast networks in
America regardless of language and the No. 1
Spanish-language broadcast television network;
TeleFutura, the No. 2 Spanish-language broadcast
television network in key dayparts; Galavisión, the No.
1 Spanish-language cable network; the Univision
Television Station Group with KMEX, the No. 1 television
station in the country, regardless of language;
Univision Radio, the No. 1 Spanish-language radio group;
and Univision Interactive Media, which includes
Univision.com, the No. 1 U.S. Spanish-language Internet
destination, and Univision Móvil, the industry’s most
comprehensive Spanish-language suite of mobile offering.
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V-me
pronounced veh-meh, Spanish for “see me." is one
of America's largest Spanish TV networks.
V-me entertains and informs Latino families in Spanish
with primetime drama, music, sports, current affairs and
Latin cinema, along with world class kids, food,
lifestyle and nature.
The 24-hour network launched in March 2007, and is
currently available in over 70% of all Hispanic homes,
making it the fastest-growing, and 4th-largest, US
Hispanic TV network.
In nearly 40 US markets, V-me is available free
over-the-air, and on basic cable, thanks to its
partnership with public TV stations. V-me is also
carried nationally via satellite in the basic and
Hispanic packages of Dish Network and DirecTV. In some
areas, V-me is available on Verizon FiOS and AT&T
U-verse.
For local channel information go to vmetv.com/estaciones.
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The Webby Awards is an international paid-entry-exclusive award honoring excellence
on the Internet, including websites, interactive
advertising, online film and video, and mobile web
sites, presented by The International Academy of Digital
Arts and Sciences since 1996. There is also a second set
of awards called the People's Voice Awards for the same
categories which are given by popular vote. The awards
are operated and owned by for profit Recognition Media,
which also operates the W3 Awards, Davey Awards,
Communicator Awards, and the Tellys.
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Zinio
is a consumer-targeted digital and interactive
publishing products and services company, which provides
sales, marketing and distribution of all printed
material including: popular magazines, non-fiction
books, text books, catalogs, newsletters, album inserts
and research, in digital format for publishers and
advertisers throughout its multi-channel content
network. On behalf of more than 350 publishers, Zinio
delivers over 1,500 top magazine titles worldwide.
Zinio provides consumer and trade publishers with a way
to distribute and sell their printed publications
digitally, to be read online, offline or accessed via
various mobile devices. Zinio also offers marketing
services and hosts various newsstands and bookstores to
sell publications on behalf of publishers, in 23 locales
and 13 languages. Additionally, Zinio enables publishers
to create dynamic and interactive versions of their
publications.
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