Marketing to Latinos: Travel, Tourism & Hospitality conference and networkign by latinvision media

3rd Annual Marketing to Latinos Travel, Tourism & Hospitality Business Summit
and Networking Event

Business Cases, Programs and Strategies to Reach Hispanic Consumers

, August 7th, 2014
Conference: 8:30AM - 5:00PM l Cocktail Reception: 5:00PM - 7:00PM 


Latin Media & Entertainment Commission


Business Wire


Fusion 3

Marketing to Latinos Travel, Tourism and Hospitality Conference and Business Summit by LatinVision Media LEAD SPONSOR








Kaufman Astoria

  Magnum Group  




Frederick Wilman


  Latin Media and Entertainment Commission  
  Michel Torino  
  Paul Lima  
  Wines of Argentina  






  Headquartered in New York City, Formulatin is a full-service national public relations firm serving Fortune 1,000 brands interested in connecting with U.S. Hispanic consumers. The FORMULATIN team is comprised of bilingual and bicultural members with a deep understanding of the culture and a rich history representing clients in both the Hispanic and general markets. 

In 2009 and 2010, the agency was recognized as the HPRA Sports Campaign of the Year winner for work done on behalf of Tecate. In 2012, FORMULATIN was a PRWeek Award finalist in the Multicultural Campaign category for the launch of Bohemia's limited edition Frida Kahlo packaging. Additional experience includes brands such as Tequila Herradura, el Jimador, Room Mate Hotels, Siempre MujerMusic Festival, H&R Block, ESPN Deportes, Behr Pro and NAPA AUTO PARTS.

As the sister agency of Formula, a leading public relations boutique with offices in New York, Los Angeles and San Diego, FORMULATIN leverages the firm's longstanding history of representing clients in diverse categories including consumer, lifestyle, sports, entertainment, travel, business and technology.

Please, call 212-219-0321 or visit



Latin3 mission is to think, create, deliver and optimize digital experiences.

We seek to partner with US Hispanic and Latin American divisions of global corporations to enhance the digital experience of their customers. Our goal is to enable our clients to build and develop profitable digital experiences in the US Hispanic and the Latin American markets.

For more information go to Latin3


  Delta, offers customers service to more destinations than any other global airline with Delta, its Northwest subsidiary, and Delta Connection carriers service to 368 destinations in 66 countries.

Delta is adding international flights at a faster rate than any other major U.S. airline and is a leader across the Atlantic with flights to 43 transatlantic destinations. Check out our New Routes.

To Latin America and the Caribbean, Delta offers more than 500 weekly flights to 52 destinations.

For more information go to Delta




  Amadeus is the leading provider of IT solutions to the tourism and travel industry present in 217 markets.

Its solutions and services are used by customer groups in different ways. Over 100,000 travel agency locations and more than 34,000 airline sales offices use the Amadeus System to run their business. Many of the industry's other leading travel service providers use our modular technology to optimise their distribution and internal operational requirements.

Our tagline, "Your technology partner", reflects the approach we take towards our customers. We focus on building and maintaining mutually beneficial long-term relationships. Through this stability we develop an understanding of where we can maximise our customers' success, through the provision of technology.

For more information go to Amadeus


  Godiva Chocolates. In 1926 when our founder Joseph Draps opened his first GODIVA Chocolatier shop in Brussels, Belgium, Godiva became the chocolatier of choice in Belgium and the talk of the chocolate world.

After years of being exclusive to Belgium, Draps began the international GODIVA expansion in 1958 by opening a Godiva boutique in Paris on the fashionable Rue St. Honoré.

Openings in the United Kingdom, Germany, Italy, and more soon followed./font>

Then in 1966, Godiva traveled across the pond to the United States, where Godiva became available at one of the country's most elegant department stores, Wanamaker's in Philadelphia. Six years later, the first stateside GODIVA boutique opened on New York's fashionable Fifth Avenue.

Expansion also extended into Asia, where in 1972 Japan's prestigious Nihonbashi Mitsukoshi Department Store in central Tokyo became the first to carry Godiva. In 1998, the first Godiva store in Hong Kong opened in the upscale Sogo department store, followed later by locations in Taiwan and Singapore, and then China in 2009.

In September 2010, Godiva opened its first store in Turkey in the heart of Istanbul.  Located in the luxury shopping area of Nisantasi, this beautiful flagship store is a significant achievement in expanding our presence globally and exemplifies a strategic entry into a new market for Godiva.

Most recently, Godiva opened a Café Godiva in London's esteemed Harrod's Department Store. The 40-plus table venue features Godiva's one-of-a-kind chocolate beverages, pastries, and, of course, our chocolates.

Today the GODIVA brand is known – and loved – in over 80 countries around the world. Godiva owns and operates more than 450 boutiques and shops worldwide, where you can find a comprehensive selection of Godiva offerings. Godiva products are also available at finer department and specialty stores. Additionally, Godiva issues seasonal mail-order catalogs in North America and accepts phone and internet orders. From New York to Paris, Tokyo to Dubai, it is GODIVA that brings the best of Belgium to the world.

For more information go to
Godiva Chocolates


  Since its founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven't changed: our dedication to our users and our belief in the possibilities of the Internet itself.

Google's mission is to organize the world's information and make it universally accessible and useful.

For more information go to Google


  Kaufman Astoria is an historic movie studio located in the Astoria section of the New York City borough of Queens.

Astoria Studios has been making entertainment history for 90 years. It's doors were opened by the legendary Adolph Zuckor in 1920. Eventually, the studio became a home for Paramount Pictures, and during the next 20 years, over 120 silent and sound films were produced at the studio.

For more information go to Kaufman Astoria



Magnum Group is a full-service foreign-language communications company established in 1992. Through strategic alliances in the US and other countries, we are able to apply modern technology and effective project management to the art of translation.

Magnum Group operates according to the Six Sigma organizational quality system principles. We define all parameters such as scope, time and resources before start of project; measure results at every stage of the translation process via progress reports; analyze possible gaps in the process to avoid project delays; improve processes and fill unforeseen gaps to stay on target; and carry multilevel continuous controls through contract coordinators, project managers, and client feedback.

Magnum Group's experienced team of translators, language specialists, DTP experts, and project managers is driven by principles of professional excellence and commitment to the highest standards of quality.

We specialize in medium- and large-volume technical-translation projects for clients who have periodic revision requirements. Our main objective is to establish long-lasting relationships with our clients by becoming an extension of their communications departments.

We are committed to leading our clients in the effective application of advanced technologies in support of global communications. All our projects are delivered on time and within budget.

For more information go to Magnum Group





BMI (Broadcast Music, Inc.) collects license fees on behalf of the more than 500,000 songwriters, composers and music publishers it represents and distributes those fees as royalties to members whose works have been publicly performed.

As a performing right organization, or PRO, BMI issues licenses to various users of music, including television and radio stations and networks; new media, including Internet services and websites and mobile technology businesses such as ringtone and ringback providers; satellite audio services like XM and Sirius; nightclubs, discos, hotels, bars, restaurants and other businesses; digital jukeboxes; and live concert venues.

For more information go to BMI



BusinessWire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide.

For more information go to BusinessWire



Diageo is the world's leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, José Cuervo, Tanqueray and many more.

Diageo trades in approximately 180 markets and employs over 20,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean.

For more information go to Diageo



Frederick Wildman and Sons is a New York based fine wine importer offering the leading properties from France, Italy, Spain, Argentina and other regions.

For more information go to: Frederick Wilman


Fusion3 USA creates communication solutions. We are conceptual thinkers and problem solvers. We do this by combining creative strategic skills, quality attention + the flexibility and commitment of a full service boutique agency with big ideas.

Our clients include small to medium size companies who benefit from a carefully selected menu of advertising agency services to global brand names who require a more expansive marketing approach.

We believe in the power of ideas and communication strategies to make our client's brand image unique.

For more information go to Fusion3USA



Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - Heineken - is available in almost every country on the globe and is the world's most valuable international premium beer brand.

The Company operates 140 breweries in more than 70 countries. Heineken is Europe's largest brewer and the world's third largest by volume.

For more information go to Heineken



Since its founding in 1765, Hennessy has been driven to create the world's best cognacs. In this continuing quest for excellence, seven generations of the Fillioux family have been Master Blenders at Hennessy, thereby ensuring the transmission of this precious savoir-faire from one generation to another.

For more information go to Hennessy



Latin Media Entertainment Commission is an entity of the government of New York City. The LMEC was founded by Mayor Michael Bloomberg in October 2003, to help position New York as a major Latin-American media and entertainment center.

For more information go to LMEC



Michel Torino With over 1500 acres of vineyards standing at the extreme elevations of 5500-6600 feet above sea level, Michel Torino is the most important winery in Argentina's Cafayate Valley set in the rugged high-dessert terrain of the country's northwest.

Brothers Salvador and David Michel founded the winery in 1892, 22 years after discovering the Cafayate as an area suitable for fine wine production. This unique climate averages 330-340 sunny days per year with a low humidity and a great thermal range, with evenly warm days (82 degrees) and cool nights. Rainfall is sparce; averaging just 3-6 inches anually.

Each of the Michel Torino wines are hand-harvested in the estate's own vineyards high in the Andean foothills. The estate practices sustainable, environmentally friendly farming by minimizing the use of fertilizers and chemicals in the vineyard and winery.

The unique Cafayete climate manifests itself in the elegant, focused profile of Michel Torino's wines. These are wines with an indelible sense of place, wines which complement food rather than overpower, wines which are true to their origin.

For more information go to Michel Torino



Paul Lima Consulting Founded in 2004, Lima Consulting Group helps companies develop, deploy and measure their business and online marketing strategies. We focus on being strategy consultants first, however we also offer full cycle solutions that complement our consulting, including online marketing management, website and ecommerce development, implementation services, business process consulting, and project management services.

We specialize in building data-driven marketing strategies closely tied to the use of leading web analytics solutions providers such as Adobe's Omniture and IBM's Coremetrics.  We also have extensive experience with the leading on-demand business management software, NetSuite. We maintain technical certifications with many other technical solutions such as Google, Microsoft, Ektron, SalesForce, MX Logic (now McAfee) and many e-mail marketing platforms.

For more information go to Paul Lima Consulting



Wines of Argentina es la entidad que, desde 1993, promueve la marca y la imagen país de los vinos argentinos por el mundo dando a conocer todas las regiones productoras de Argentina. Además, ayuda a orientar la estrategia exportadora de Argentina estudiando y analizando los cambios que se dan en los mercados de consumo.

Su visión y misión es colaborar en la consolidación de Argentina entre los principales países exportadores de vino del Nuevo Mundo y contribuir al éxito global de la industria vitivinícola argentina a través de la construcción de la marca "VINO ARGENTINO", procurando elevar la percepción positiva en el trade, los líderes de opinión y los consumidores.

Actualmente presta servicios a bodegas de todas las regiones vitivinícolas del país para que puedan promover sus productos en el mundo. Realizan numerosas actividades entre las que se destacan ferias, giras y actividades en el exterior, degustaciones en Estados Unidos, Canadá, Latinoamérica, Asia y Europa.

En respuesta al gran crecimiento registrado por la vitivinicultura en la última década, Wines of Argentina detectó la necesidad de contar con una nueva identidad que refleje la profesionalización, el crecimiento y el lugar que los vinos argentinos han sabido conseguir en el mundo.The Argentine wine industry is the fifth largest producer of wine in the world.

For more information, please visit





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Packages and Information:
Carlos Cano
201 314 1229

Conference Manager:
Violeta Alba
646 519 3580