Hispanic Television & Digital Upfront


Latin Media & Entertainment Commission

Telemundo

Fox Sports en Espanol

Impremedia

Reuters

Business Wire

V-me TV

Medill at Northwestern University

BMI

hipcricket

Kaufman Astoria Studios

Fusion 3

Companies

Participating Companies

 

Acento Group

Fox Sports en Español

IMG

Impremedia

Mun2

MLB

MLS

NBA

NFL

Relay Worldwide

Schramm Marketing Group

Sportivo

Telemundo

Story Worldwide

USTA

Wines of Brazil

WNBA

 

Acento Group: focuses on creating experiences that connect consumers and brands through social, digital and new media. With a core expertise in “Cultural Marketing”, AG’s broad network of professional, creative and technical talent, provides clients like The Latin Recording Academy, Latin GRAMMY®s, Serena Williams, MISSION Skincare, among others with non-traditional strategies that weave brand marketing into the dynamic lifestyle of today’s consumers.

 

Fox Sports en Español: is a cable television network dedicated to broadcasting sports-related programming 24 hours a day in Spanish. FSE is a joint venture between Fox Sports International and Fox Pan American Sports LLC (an international sports programming and production entity) and is managed by FSI  featuring soccer tournaments from across Latin America as well as Spanish Language feeds that appear on other FSI networks such as Fox Soccer Channel and Fox Sports World Canada. 

 

IMG: IMG is the world's premier and most diversified sports, entertainment and media company. We partner with the world's leading marketers and media networks to help them grow their businesses through our event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.

 

From emerging leadership in areas like digital media, licensing and entertainment programming, to our long-standing strength in sports, fashion and traditional media, IMG is committed to providing business-building solutions. Our partners include many of the world's most famous brands, media outlets, sports governing bodies, national and local governments, athletes, entertainers, models and fashion designers.

 

IMG is the global leader in event management and talent representation across golf, tennis and fashion and has a significant presence in many other sports, cultural and lifestyle categories. Our media division is one of the world's top independent producers of sports and entertainment television across multiple genres and is an emerging leader in video and interactive content creation for broadband and mobile platforms.

 

Founded in 1960 with a handshake between Mark McCormack and golf legend Arnold Palmer, IMG has grown into a global operation. In 2004, renowned entrepreneurial pioneer Ted Forstmann acquired the company and infused it with renewed energy, creativity, and strategic direction.

 

Impremedia:  ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass 97 products on 7 platforms, including the portal www.impre.com and its McClatchy and Atlanta Latino partners. 31.5% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 17 markets total and representing 64% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.

Committed to the highest quality of journalism, impreMedia also provides unsurpassed Hispanic news content to partners such as
www.MySpace.com, V-Me TV, the McClatchy Company, AOL Latino, Atlanta Latino and ESPN Deportes. The company’s products provide marketers with effective multi-platform media solutions to reach the rapidly growing and influential Hispanic market.

 

Mun2: mun2 is part of telemundo cable, the cable division of the telemundo network. telemundo, the spanish-language network dedicated to developing original programming for the u.s. hispanic market, is owned by NBC Universal, a division of General Electric. (Also, "We Belong Together," by Mariah Carey.)

We believe in providing young latinos with a unique, new entertainment option that reflects our diverse lifestyles.

 

MLB: Major League Baseball (MLB) is the highest level of play in North American Professional Baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1901  (the National League having been in existence since 1876).

 

 MLB effectively operates as a single league and as such it constitutes one of the major professional leagues of the United States. It is currently composed of 30 teams. In conjunction with the International Baseball Federation, MLB also manages the World Baseball Classic.

 

MLS: Major League Soccer is the top-flight professional soccer league in the United States and was founded in 1996, after the country hosted the 1994 FIFA World Cup. MLS kicked off its 14th campaign on March 19, 2009 with the League’s 15th and newest team Seattle Sounders FC making their debut. The new club in Seattle has been a resounding success, averaging nearly 31,000 fans per match. MLS continues to grow as the Philadelphia Union will begin play in 2010 and teams in Vancouver, British Columbia, Canada and Portland, Oregon will become the 17th and 18th clubs in 2011

 

NBA: The National Basketball Association (NBA) is a professional men's basketball league, composed of thirty teams in North America. It is an active member of  USA Basketball (USAB) which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States.

 

The league was founded in NYC on June 6, 1946 as the Basketball Association of America (BAA). The league adopted the name National Basketball Association in 1949 after merging with the rival National Basketball League (NBL). The league's several international as well as individual team offices are directed out of its head offices located in the Olympic Tower in New York City.

 

NFL: The National Football League (NFL) is the highest level of professional American Football. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing its name to the National Football League in 1922. The league currently consists of 32 from the United States. The NFL is by far the best attended domestic sports league in the world by average attendance per game, with 67,509 fans per game in the latest regular season (2009).

 

Relay Worldwide launched in 2001 as a full-service experiential marketing and sponsorship consulting agency, marrying strategy and creative with rock solid production and execution.

 

As the premier experiential and sponsorship agency within the Publicis Groupe, the world’s fourth largest communications company, Relay’s mission is to make brands a more meaningful part of people’s lives. We use relevant insights to create real connections with people where they live, work and play, and our goal is to deliver these connections in a way that results in lasting memories where the brand and the experience are inseparable.

 

In a time where almost every agency claims to do everything, our focus is on only a few core things: We do experiential marketing. We do sponsorship consulting. And, we know how to measure the impact of the experience we create.

Our company now includes Publicis Events and Publicis Meetings which expands our capabilities in the areas of event production and meeting management. This allows us to develop and activate any live experience across the full spectrum of B2C and B2B marketing.

 

All of our services focus on one mission: creating relationships that inspire smiles + thank you’s and make a difference in people’s lives (we’ll share more about that when we meet).

 

Schramm Marketing Group

Coming up Soon!

 

Sportivo is a unique Latino sports agency dedicated to harnessing the muscle of sports to drive brand acceleration among the nation's fastest growing population.  Sportivo is also a partner agency of RLPR + Marketing, a full-service Hispanic agency serving Fortune 500 clients.

 

Through strategic marketing and communications, Sportivo connects sports-driven consumer brands, entertainment properties and personalities with strategic branding opportunities aimed at Latino sports consumersUtilizing the strengths and passions of our bilingual and bicultural staff, we create relevant campaigns that meet the needs of our clients and resonate with Latino consumers.

 

Founded in 2003, Sportivo ( derivative: sports and deportivo ) is one of only a few sports agencies to emerge in the explosive U.S. Latino marketing fieldThe brainchild of Mario Flores and Roxana Lissa, Sportivo provides clients with guided access to Latino sports fans through its offices in Los Angeles and New York City, and affiliates in Miami, Houston, Buenos Aires, Mexico City and Sao Paolo.

 

Telemundo is a Spanish-language American television network. Launched in San Juan, Puerto Rico by Angel Ramos in 1954, it is the second-largest Spanish-language content producer in the world. It is also the second-largest Spanish language network in the United States, behind Univision.

 

Telemundo is one of the only Spanish-language network currently producing telenovelas in the United States. Unlike Univision, many programs on Telemundo air with closed captions in both Spanish and English. Univision only has Spanish captions. The network reaches 93 percent of U.S. Hispanic households in 142 markets via over-the-air, cable and satellite TV. An average of 1,035,000 total viewers (aged 2 and older) tuned in for its weekday prime time lineup during 2007. Telemundo is headquartered at 2290 West 8th Avenue in Hialeah, Florida, near Miami.

 

Telemundo Communications Group, its parent company, is part of the NBC Universal division of General Electric, which paid $2.7 billion for the operation in 2002. Don Browne is Telemundo's president. Jeff Gaspin, who is president and COO of Universal Television Group, oversees the network. Telemundo has 1,800 employees.

 

Story Worldwide: Story Worldwide understands that advertising-as-interruption is over. We connect brands to customers by telling engaging and entertaining stories that audiences actually want to hear. Imagine that!

Our story is just getting started. We’re the first global content marketing agency, with offices in North America, Europe and Asia. And who knows – maybe your brand will become the next chapter in our story.

 

USTA: The United States Tennis Association is a not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grass-roots to the professional levels.

 

Wines of Brazil: The Brazilian Wine Institute is an association free of any lucrative finalities, the forum where dialogs take place in the search of a harmonious development of the productive chain, representatives of the grave producers, wine industry, cooperatives, Government of the State, also with the participation of several teaching and researching entities, as well as Associations of Professionals connected with the sector.

 

The actions to be implemented by the Institute have been defined by its Deliberative Council, integrated by representatives of the Brazilian Enology Association (ABE), Gaucha Association of Wine-producers (Agavi), Interstate Commission of the Grape, Federation of the Rio Grande do Sul Wine-producing Cooperatives (Fecovinho) and Government of the State of Rio Grande do Sul. With the function of making feasible the execution of the interesting projects for the sector, the functional structure has been installed in Bento Gonçalves.

 

WNBA: The Women's National Basketball Association (WNBA) is a women's professional basketball league in the US. It currently is composed of twelve teams. The league was founded in 1996 as the women's counterpart to the NBA. League play started in 1997; the regular season is played from May to August with the playoffs in September.

 


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