Hispanic Television & Digital Upfront
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Participating Companies
Acento Group: focuses on creating experiences that connect consumers and brands through social, digital and new media. With a core expertise in “Cultural Marketing”, AG’s broad network of professional, creative and technical talent, provides clients like The Latin Recording Academy, Latin GRAMMY®s, Serena Williams, MISSION Skincare, among others with non-traditional strategies that weave brand marketing into the dynamic lifestyle of today’s consumers.
Fox Sports en Español: is a cable television
network dedicated to broadcasting sports-related programming 24 hours a day in
Spanish. FSE is a joint venture between Fox Sports International and Fox Pan
American Sports LLC (an international sports programming and production entity)
and is managed by FSI
featuring soccer tournaments from across
IMG:
IMG is the world's premier and most diversified
sports, entertainment and media company. We partner
with the world's leading marketers and media networks to help them grow their businesses
through our event properties, media production and distribution, talent brands,
sponsorship consulting, brand licensing, sponsorship sales and other services. From emerging leadership in
areas like digital media, licensing and entertainment programming, to our
long-standing strength in sports, fashion and traditional media, IMG is
committed to providing business-building solutions. Our partners include many
of the world's most famous brands, media outlets, sports governing bodies,
national and local governments, athletes, entertainers, models and fashion
designers. IMG is the global leader in
event management and talent representation across golf, tennis and fashion and
has a significant presence in many other sports, cultural and lifestyle categories.
Our media division is one of the world's top independent producers of sports
and entertainment television across multiple genres and is an emerging leader
in video and interactive content creation for broadband and mobile platforms. Founded in 1960 with a
handshake between Mark McCormack and golf legend Arnold Palmer, IMG has grown
into a global operation. In 2004, renowned entrepreneurial pioneer Ted Forstmann acquired the company and infused it with renewed
energy, creativity, and strategic direction.
Impremedia: ImpreMedia is the No. 1 Hispanic News and Information Company in
the
Mun2: mun2 is part of telemundo
cable, the cable division of the telemundo network. telemundo, the spanish-language
network dedicated to developing original programming for the We believe
in providing young latinos
with a unique, new entertainment option that reflects our diverse lifestyles.
MLB: Major League Baseball (MLB) is the highest level of play in
North American Professional Baseball. Specifically, Major League Baseball
refers to the organization that operates the National League and the American
League, by means of a joint organizational structure that has developed
gradually between them since 1901 (the
National League having been in existence since 1876). MLB effectively
operates as a single league and as such it constitutes one of the major
professional leagues of the
MLS: Major League Soccer is the top-flight professional
soccer league in the
NBA: The National Basketball Association (NBA) is a professional men's
basketball league, composed of thirty teams in The league was founded in NYC on June 6, 1946 as the
Basketball Association of America (BAA).
The league adopted the name National Basketball Association in 1949 after
merging with the rival National Basketball League (NBL). The league's several
international as well as individual team offices are directed out of its head
offices located in the Olympic Tower in
NFL: The National Football League (NFL) is the highest level of
professional American Football. It was formed by eleven teams in 1920 as the American Professional Football Association,
with the league changing its name to the National Football League in 1922. The
league currently consists of 32 from the
Relay
Worldwide
launched in 2001 as a full-service
experiential marketing and sponsorship consulting agency, marrying strategy and creative
with rock solid production and execution. As
the premier experiential and sponsorship agency within the
Publicis Groupe, the world’s fourth
largest communications company, Relay’s mission is to
make brands a more meaningful part of people’s lives.
We use relevant insights to create
real connections with people where they
live, work and play, and our
goal is to
deliver these connections in a way that results in lasting memories where the brand
and the experience
are inseparable. In
a time where almost every agency claims
to do everything, our focus is
on only a few core things:
We do experiential
marketing. We do sponsorship
consulting. And, we know how to measure the impact
of the experience
we create. Our company now
includes Publicis Events and Publicis
Meetings which expands our capabilities
in the areas of event production
and meeting management. This allows us
to develop and activate any
live experience across the full spectrum of B2C and B2B marketing. All of our
services focus on one mission: creating relationships that inspire smiles + thank you’s and
make a difference in people’s lives (we’ll share more about that when
we meet). Coming up Soon!
Sportivo
is
a unique Latino sports agency dedicated to harnessing the
muscle of sports to drive brand acceleration among the nation's
fastest growing population. Sportivo is also a partner
agency of RLPR + Marketing,
a full-service Hispanic agency serving Fortune 500 clients. Through strategic marketing and communications, Sportivo connects sports-driven consumer
brands, entertainment properties and personalities with strategic branding opportunities aimed at Latino sports consumers. Utilizing the strengths and
passions of our bilingual and
bicultural staff, we create
relevant campaigns that meet the
needs of our clients and
resonate with Latino consumers. Founded in 2003, Sportivo ( derivative: sports and deportivo ) is one of only
a few sports agencies to emerge in the explosive U.S. Latino marketing field. The brainchild of Mario Flores and Roxana Lissa, Sportivo provides clients with guided
access to Latino sports fans through
its offices in Los Angeles and New
York City, and affiliates in Miami, Houston,
Buenos Aires, Mexico City and Sao Paolo.
Telemundo is a Spanish-language
American television network. Launched in San Juan,
Puerto Rico by Angel Ramos in 1954, it is the
second-largest Spanish-language content producer in the world. It
is also the
second-largest Spanish language network in the United States, behind Univision. Telemundo is one of the
only Spanish-language network currently producing telenovelas
in the United States. Unlike Univision, many programs on Telemundo
air with closed captions in both Spanish and
English. Univision only has Spanish captions. The network
reaches 93 percent of U.S. Hispanic
households in 142 markets via over-the-air, cable and satellite TV. An average of 1,035,000 total viewers (aged 2 and older) tuned
in for its weekday prime time lineup during 2007. Telemundo is headquartered at 2290 West 8th Avenue in Hialeah, Florida, near Miami. Telemundo Communications Group, its parent company, is part of the NBC Universal division of General Electric, which paid $2.7 billion for the operation in 2002. Don Browne is Telemundo's president. Jeff Gaspin, who is president and COO of Universal Television Group, oversees the network. Telemundo has 1,800 employees.
Story Worldwide:
Story Worldwide understands that advertising-as-interruption is over. We
connect brands to customers by telling engaging and entertaining stories that
audiences actually want to hear. Imagine that! USTA:
The
United States Tennis Association is a
not-for-profit organization with more than 700,000 members, it invests 100% of
its proceeds to promote and develop the growth of tennis, from the grass-roots
to the professional levels.
Wines of Brazil: The Brazilian
Wine Institute is an association
free of any lucrative finalities, the forum where dialogs take place in the search of
a harmonious development of the productive
chain, representatives of the grave producers,
wine industry, cooperatives, Government of the State,
also with the participation of several teaching
and researching entities, as well as Associations of Professionals connected with the sector. The actions to
be implemented by the Institute have been defined by its Deliberative Council, integrated by representatives of the Brazilian Enology
Association (ABE), Gaucha Association
of Wine-producers
(Agavi), Interstate Commission of the
Grape, Federation of the Rio Grande do Sul Wine-producing
Cooperatives (Fecovinho) and Government of the State
of Rio Grande do Sul. With the
function of making feasible the execution of
the interesting projects for the
sector, the functional structure has been installed in Bento Gonçalves.
WNBA: The Women's National Basketball Association
(WNBA) is a women's professional
basketball league in the |
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