NEW YORK, NY, Nov 19, 2008 (MARKET WIRE via COMTEX) -- ContextWeb, Inc., a leading contextual advertising company and operator of the ADSDAQ Exchange, today announced that it has developed and implemented the ability to target Spanish speakers through its category and keyword targeting technology. With the ability to serve marketers that want to reach Spanish speakers on Spanish-language sites or audiences on English-based sites that attract large Hispanic audiences, this is the ADSDAQ Exchange's first targeting beyond English.
To run the new operation ContextWeb has hired Time Warner's Joe Kutchera as Director of Spanish-Language Markets.
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LatinVision Finance News
- United States Hispanic Chamber of Commerce Endorses MillerCoors Urban Entrepreneurs Series
- United States Hispanic Chamber of Commerce Endorses MillerCoors Urban Entrepreneurs Series
- IBM Unveils Resources to Help Entrepreneurs Innovate and Go Global to Ignite Economic Growth
- Global Entrepreneurship Week Utah Announces Speakers and Panel Topics for Entrepreneur and Investor Conference
Wednesday, November 19, 2008
2nd International Conference Assessing the State of Spanish-Language Media February 19-21, 2009
The 2nd international conference “Assessing the State of Spanish-Language Media” will be held at the Texas State University in San Marcos, Texas on February 19-21, 2009. To participate, send submit competitive papers (not abstracts) or special session proposals electronically to the appropriate track chair. Contact the conference chair Federico Subervi at subervi@latinomedia.org, or the co-chair Sindy Chapa at sc47@txstate.edu
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Behind the Numbers: MySpace and Facebook
Many of the ad formats that social media sites are experimenting with are too new to be tracked via existing measurement techniques.
Take display ad views. Facebook’s share of display ad views was 1.1% in June 2008, compared with 15.9% for Fox Interactive Media, which includes MySpace, according to comScore Media Metrix.
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Take display ad views. Facebook’s share of display ad views was 1.1% in June 2008, compared with 15.9% for Fox Interactive Media, which includes MySpace, according to comScore Media Metrix.
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Tuesday, November 18, 2008
Yahoo, Telemundo to Shutter Yahoo Telemundo
Yahoo and Telemundo have agreed to shut down the two-year old co-branded site Yahoo Telemundo by the end of 2008, as each company will essentially launch their own Spanish-language portal next year.On Jan. 1 Telemundo will roll out the stand alone property Telemundo.com, which will feature a mix of programming information, original content, and outlets for user commentary/participation.
The NBC Universal-owned company had tapped Yahoo rival Microsoft to promote the new site via prominent placement on its MSN Latino portal—though unlike the previous deal, the new site will not be co-branded. Microsoft will also provide video and ad serving technology for the site.Meanwhile, also starting next year Yahoo will rebrand it U.S. Hispanic and Latin America-aimed portal as Yahoo en Español.
The new version of site will be designed to emulate the overall Yahoo model – aggregating content from multiple partners across various categories, while also serving as a platform for basic Web services like email and instant messaging.
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The NBC Universal-owned company had tapped Yahoo rival Microsoft to promote the new site via prominent placement on its MSN Latino portal—though unlike the previous deal, the new site will not be co-branded. Microsoft will also provide video and ad serving technology for the site.Meanwhile, also starting next year Yahoo will rebrand it U.S. Hispanic and Latin America-aimed portal as Yahoo en Español.
The new version of site will be designed to emulate the overall Yahoo model – aggregating content from multiple partners across various categories, while also serving as a platform for basic Web services like email and instant messaging.
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GLR Benefits As Spanish Banking Giant Makes Big Media Buy
November 18, 2008: Spanish megabank Banco Bilbao Vizcaya Argentaria has bought media in Spain, Latin America, and the U.S., Portada reports. BBVA owns Compass Bank, now rebranded BBVA Compass, in the U.S.
Grupo Latino de Radio is an "important beneficiary" of the campaign, said Portada, since it has outlets in the U.S., Spain, and Latin America. Media buying and planning for the campaign was done by Spanish subsidiaries of OMD and Media Planning.
Grupo Latino de Radio is an "important beneficiary" of the campaign, said Portada, since it has outlets in the U.S., Spain, and Latin America. Media buying and planning for the campaign was done by Spanish subsidiaries of OMD and Media Planning.
Monday, November 17, 2008
Multicultural Marketing Grows, but Frustrations Mount
Multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance, but marketers feel stymied by a lack of funding, lukewarm executive support and inadequate metrics, according to a survey from the Association of National Advertisers (ANA) and research firm 'mktg,' writes MarketingCharts.
The survey of ANA members finds that as the marketplace becomes more diverse, multicultural initiatives are becoming increasingly crucial for all categories of business. A substantial majority of survey participants (77%) currently have multicultural marketing initiatives, while 66% indicate that their company's efforts in the MCM area have increased over the past few years.
Despite the continued growth and strategic emphasis, frustration among marketers remains high. Only 45% express satisfaction with the results of their MCM initiatives, with 26% saying they were "somewhat" or "very" dissatisfied.
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The survey of ANA members finds that as the marketplace becomes more diverse, multicultural initiatives are becoming increasingly crucial for all categories of business. A substantial majority of survey participants (77%) currently have multicultural marketing initiatives, while 66% indicate that their company's efforts in the MCM area have increased over the past few years.
Despite the continued growth and strategic emphasis, frustration among marketers remains high. Only 45% express satisfaction with the results of their MCM initiatives, with 26% saying they were "somewhat" or "very" dissatisfied.
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Wednesday, November 12, 2008
Will Local Online Slow in 2009?
Local online ad spending growth will reach 7.8% in 2009, down from 47% in 2008, according to a November 2008 estimate by Borrell Associates.
The company said projections of double- and triple-digit increases in local media companies’ 2009 interactive budgets would be tough to meet, and that banner ads would be particularly hard hit.
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The company said projections of double- and triple-digit increases in local media companies’ 2009 interactive budgets would be tough to meet, and that banner ads would be particularly hard hit.
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Tuesday, November 11, 2008
Online Buyers Use Many Channels
Some online buyers in the US like to make their purchases direct from fixed-price third-party sites such as Amazon. Others like auction sites such as eBay or comparison shopping sites such as MySimon.
However, no one platform dominates when it comes to online buying preferences, judging by a September 2008 study by Piper Jaffray. Respondents preferred fixed-price third-party sales most, followed by going directly to a retailer’s Website, then search, auction and comparison sites.
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However, no one platform dominates when it comes to online buying preferences, judging by a September 2008 study by Piper Jaffray. Respondents preferred fixed-price third-party sales most, followed by going directly to a retailer’s Website, then search, auction and comparison sites.
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Sunday, November 9, 2008
Mobile marketing: HipCricket Inc
For 30 years Ivan Braiker has worked at the leading edge of the American radio broadcasting industry – a market where there are more than 13,000 radio stations. More recently he has turned his attention to reinvigorating the relationship between broadcasters and their audiences – and in doing so has taken a lead from a technology phenomenon with a distinctly European flavour.
Together with co-founder and sales director Graham Knowles and president and COO Eric Harber, Braiker’s team is playing an increasingly influential role in “monetising” the relationship between advertisers, broadcasters and consumers using texting technology on mobile phones – or mobile marketing.AIM listed HipCricket Inc has spent the last five years refining its technology platforms and competing aggressively in what it describes as a “land grab” to sign up as many radio stations as possible.
After stamping its authority on the market, and signing up a string of big name brands, the company is now eyeing a profitable future and planning moves into new market areas, including television.
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Together with co-founder and sales director Graham Knowles and president and COO Eric Harber, Braiker’s team is playing an increasingly influential role in “monetising” the relationship between advertisers, broadcasters and consumers using texting technology on mobile phones – or mobile marketing.AIM listed HipCricket Inc has spent the last five years refining its technology platforms and competing aggressively in what it describes as a “land grab” to sign up as many radio stations as possible.
After stamping its authority on the market, and signing up a string of big name brands, the company is now eyeing a profitable future and planning moves into new market areas, including television.
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Wednesday, November 5, 2008
The 7th Annual Latino Trendsetter Awards and Scholarship
The 7th Annual Latino Trendsetter Awards and Scholarship Gala at the United Nations
November 10th 2008
THURSDAY is the DEADLINE for Tickets
To purchase Tickets/Tables
Call 718-472-5538
info@dtmmag.com
DRESS CODE : Business Attire
Is U.S. Internet Usage Growing or Slowing?
EMarketer estimates there are 192.8 million U.S. consumers online in 2008, about 63.4% of the population. By 2013, more than 220 million will be online, increasing Internet penetration to 69.2%. The U.S. Internet population is slightly younger, more affluent and better educated than the general population today. Non-Hispanic whites and Asian Americans show higher representation online than in the general population, while African Americans and Hispanic Americans are under-represented. The latter two groups, however, will grow at a faster pace in the online population through 2013. To find out more about digital marketing and eMarketer's report "U.S. Online Population" click here.
Tuesday, November 4, 2008
ad:tech Knuckles Down, Cuts Miami Off Roster
ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signed by Global VP Don Knox of ad:tech, who added, "We continue to maintain a strong commitment to the US Hispanic-Latin American digital media marketplace and will also explore alternative and complimentary platforms for serving this ever-growing segment of our industry."
A March 2007 survey found Hispanics and Latin-Americans living in the US have higher-than-average broadband penetration, leading other ethnic groups by about four percent on average. From January 2007 to January 2008, social network use also doubled in these communities.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signed by Global VP Don Knox of ad:tech, who added, "We continue to maintain a strong commitment to the US Hispanic-Latin American digital media marketplace and will also explore alternative and complimentary platforms for serving this ever-growing segment of our industry."
A March 2007 survey found Hispanics and Latin-Americans living in the US have higher-than-average broadband penetration, leading other ethnic groups by about four percent on average. From January 2007 to January 2008, social network use also doubled in these communities.
Monday, November 3, 2008
Experiential Media No. 1 Way to Influence Latinos
NEW YORK (AdAge.com) -- Experiential marketing is the medium most likely to persuade Hispanic consumers to buy a product, according to a recent survey commissioned by experiential-marketing company Jack Morton Latino, but respondents had strong opinions about how events should be organized.
Respondents said they shun a hard sell, with people representing the sponsor brand and expect a live event to be complemented by social networking, blogs and mobile-phone activities.
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Respondents said they shun a hard sell, with people representing the sponsor brand and expect a live event to be complemented by social networking, blogs and mobile-phone activities.
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Former Latino Web Hosting Executive to Launch E.tv, an Entertainment Video Social Network
Hialeah, FL, October 31, 2008 --(PR.com)-- In spite of growing turmoil in the economy, Alvaro Albarracin, a former web-hosting executive who was born in Colombia, has just announced the launch of a new entertainment video site after acquiring the domain name “E.tv.”
According to Mr. Albarracin, E.tv will rival other popular video sites."However, there is one major difference between these popular URLs and E.tv. E.tv will actually reward users for posting popular videos. The social networking video site is currently sponsoring a $300 contest for its users. The top rated videos will be rewarded with up to $300 in cash.
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According to Mr. Albarracin, E.tv will rival other popular video sites."However, there is one major difference between these popular URLs and E.tv. E.tv will actually reward users for posting popular videos. The social networking video site is currently sponsoring a $300 contest for its users. The top rated videos will be rewarded with up to $300 in cash.
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Wednesday, October 29, 2008
HP, MTV and mtvU Announce Team Latin America as Winner of "Engine Room" Global Digital Challenge
PALO ALTO, Calif. & NEW YORK — Team Latin America walked away as winner of the "Engine Room," an original, short-form online series in which four teams of digital artists from around the world showcased their cutting-edge digital art skills in a bid to win $400,000, programming control of MTV's high-definition screen in Times Square for a night, HP (NYSE:HPQ) technology products and global bragging rights.
Since the series began, the "Engine Room" website has received thousands of viewer portfolios from artists around the world, forming an online haven for digital artists. In the season finale, host SuChin Pak announced a new challenge for viewers to submit designs for an HP notebook PC.
During each week of the series, the 16 "Engine Room" contestants used HP gear to accelerate creativity and amplify how digital technology can bring art to life - from animation, filmmaking and sound mixing to web and graphic design. Each challenge showcased the teams' talents and made for an intense head-to-head competition, with Team Latin America - Fred Lammie (Panama), Enrico Martin (Ecuador), Rey Ortiz (Puerto Rico) and Luis Salcedo (Brazil) - capturing the grand prize with a one-point lead. Fans can check out each artist's portfolio on http://www.mtvengineroom.com.
Since the series began, the "Engine Room" website has received thousands of viewer portfolios from artists around the world, forming an online haven for digital artists. In the season finale, host SuChin Pak announced a new challenge for viewers to submit designs for an HP notebook PC.
During each week of the series, the 16 "Engine Room" contestants used HP gear to accelerate creativity and amplify how digital technology can bring art to life - from animation, filmmaking and sound mixing to web and graphic design. Each challenge showcased the teams' talents and made for an intense head-to-head competition, with Team Latin America - Fred Lammie (Panama), Enrico Martin (Ecuador), Rey Ortiz (Puerto Rico) and Luis Salcedo (Brazil) - capturing the grand prize with a one-point lead. Fans can check out each artist's portfolio on http://www.mtvengineroom.com.
Tuesday, October 28, 2008
Research: 486 million global mobile location-based users by 2012
NEW YORK Marketers are intrigued by location-based services -- after all, connecting with consumers wherever they are is the Holy Grail for advertisers, according to eMarketer.In 2008, marketers first introduced national-level mobile location-based service campaigns.
Case in point: In February, Loopt, a social mapping outfit, teamed with a major media firm to offer location-based ads. Under terms of the agreement, CBS runs localized banners on CBS Mobile News and CBS Mobile Sports to guide Loopt customers to nearby businesses based on their physical location.Given the potential for commercial and social applications and revenue, eMarketer forecasts that 486 million consumers worldwide will be using location-based services by 2012, up from 18.9 million in 2007.
Case in point: In February, Loopt, a social mapping outfit, teamed with a major media firm to offer location-based ads. Under terms of the agreement, CBS runs localized banners on CBS Mobile News and CBS Mobile Sports to guide Loopt customers to nearby businesses based on their physical location.Given the potential for commercial and social applications and revenue, eMarketer forecasts that 486 million consumers worldwide will be using location-based services by 2012, up from 18.9 million in 2007.
SaberHacer.com Selects Latin3 as Digital Strategy Partner
Oct 27, 2008 – MIAMI, September 16, 2008 – Latin3, the leading digital marketing services firm catering to US Hispanics and Latinos in Latin America, today announced that the recent unveiling of Saberhacer.com, the nation’s first bilingual/bicultural video on-demand web destination, has proven to be a huge success both in the eyes of Hispanic opinion leaders as well as Hispanic Internet users. Saber Hacer (which equates to “know-how” in Spanish) targets the Latino community and provides high-quality, expert-driven “edu-tainment” videos on a range of topics relevant to Latinos in both English and Spanish including, but not limited to: US Citizenship, Personal Finance and College Education.
Fee vs. Free in Tough Times
A year ago, the idea of free Web content was all the rage. Now the future of free is less clear. Andrew Keen, Silicon Valley author and entrepreneur, recently posted to a Wired blog that the economic downturn would strike a blow to free content.
“[Although] a lot of Americans are suddenly going to have a lot of extra time on their hands to donate their labor for free,” Mr. Keen wrote, “the idea of free labor will suddenly become profoundly unpalatable to someone faced with their house being repossessed.”
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“[Although] a lot of Americans are suddenly going to have a lot of extra time on their hands to donate their labor for free,” Mr. Keen wrote, “the idea of free labor will suddenly become profoundly unpalatable to someone faced with their house being repossessed.”
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New Razorfish Research: Consumers Increasingly Using Social Media to Make Buying Decisions
SEATTLE, October 28, 2008 – Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social networks, according to a report published today by Razorfish™, one of the industry’s largest digital marketing agencies.
FEED: The Razorfish Consumer Experience Report can be found at http://feed.razorfish.com <http://feed.razorfish.com> . FEED documents the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). According to Razorfish Digital Consumer Behavior Study, connected consumers are adopting social media and web 2.0 technologies with startling regularity.
FEED: The Razorfish Consumer Experience Report can be found at http://feed.razorfish.com <http://feed.razorfish.com> . FEED documents the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). According to Razorfish Digital Consumer Behavior Study, connected consumers are adopting social media and web 2.0 technologies with startling regularity.
Zune y Univision Online Lanzan Servicio Integral de Música Digital
HOUSTON, 28 de octubre /PRNewswire-HISPANIC PR WIRE/ -- En una economía difícil, recortar costos se convierte en una prioridad y probablemente las empresas e individuos que hacen llamadas al exterior con regularidad empezarán a pensar dos veces antes de acercarse a ese teléfono.
Muchas personas que hacen llamadas internacionales están recurriendo a servicios de bajo costo y fáciles de usar con una amplia gama de opciones para hacer llamadas. Comenzando con 1.3 centavos por minuto y sin costos adicionales, el servicio de llamadas internacionales de VOXOFON permite que los usuarios hagan sus llamadas utilizando su computadora, teléfono de línea fija, teléfono celular o teléfono inteligente o incluso una tarjeta de llamadas. Todo disponible visitando http://www.voxofon.com/.
Muchas personas que hacen llamadas internacionales están recurriendo a servicios de bajo costo y fáciles de usar con una amplia gama de opciones para hacer llamadas. Comenzando con 1.3 centavos por minuto y sin costos adicionales, el servicio de llamadas internacionales de VOXOFON permite que los usuarios hagan sus llamadas utilizando su computadora, teléfono de línea fija, teléfono celular o teléfono inteligente o incluso una tarjeta de llamadas. Todo disponible visitando http://www.voxofon.com/.
Sunday, October 26, 2008
US Internet User Update
The Internet has long been a mass medium in the US, but it just got a little more massive.
eMarketer estimates that 63.4% of the US population uses the Web at least once per month, and that nearly seven out of 10 Americans will do so by 2013.
Read full articleSaturday, October 25, 2008
Spain's Terra Wins South American Mobile And Online Video Rights For 2010 And 2012 Olympics
The long march to the 2012 Olympics continues with the announcement that Spanish web portal Terra, part of the Telefónica group, has bagged the exclusive South America mobile and online video rights to the London games as well as the 2010 Winter Games in Vancouver. The International Olympic Committee deal does not cover Brazil—there is a separate deal with TV Record to show the games there—and only applies to online video and mobile, not to IPTV.
Terra broadcast footage of the Beijing Olympics this year and the International Olympic Committee felt comfortable enough with the arrangement to extend it for another four years – surely the first of many such deals to be struck around the world in the months and years. Terra claims that 15 percent of all internet users in Latin America watched the Beijing Games through Terra's 13 Olympic channels, adding up to more than 39 million videos views.
Monday, October 20, 2008
'The Oprah Winfrey Show' Now Available to Hispanic Audiences in Spanish
CHICAGO, Oct. 20 /PRNewswire/ -- The top-rated award-winning "The Oprah Winfrey Show" will be made available in Spanish in major Hispanic television markets through Secondary Audio Programming (SAP) and through Spanishclosed-captioning starting Monday, October 20, 2008. The top six U.S. Hispanic TV markets -- Los Angeles, New York, Miami, Houston, Dallas and Chicago -- will be the first to offer the Spanish language "Oprah" program to their viewers. Additional U.S. cities are expected to rollout during the 2008-2009 season.
"We are delighted to be providing the Spanish-language community with an opportunity to become part of the 'Oprah' show viewing family," said Harpo Productions, Inc. President Tim Bennett. "We'll be able to reach this audience more directly with programming that is relevant, informative and entertaining." To access the SAP instructions or to inform Hispanic viewers how easy it is to view "Oprah" in Spanish, please log on to http://www.oprah.com/espanol.
"We are delighted to be providing the Spanish-language community with an opportunity to become part of the 'Oprah' show viewing family," said Harpo Productions, Inc. President Tim Bennett. "We'll be able to reach this audience more directly with programming that is relevant, informative and entertaining." To access the SAP instructions or to inform Hispanic viewers how easy it is to view "Oprah" in Spanish, please log on to http://www.oprah.com/espanol.
Friday, October 17, 2008
The New York Times Small Business Summit. One Event. Endless Opportunities
Your small business is off and running. You're ready to take your company to the next level. How will you get there? The 4th annual New York Times Small Business Summit, presented by American Express OPEN SM, will help lead you in the right direction.
Join over 600 fellow small business entrepreneurs for a special day of networking, interactive workshops, keynote addresses and panel discussions. You'll hear inspiring success stories and get the useful information you need to ensure your business is a true industry leader.
$99* General Admission includes:
• High-profile speakers
• Panel discussions and Q&A
• Breakout sessions
• Vendor fair
• Luncheon with keynote speaker
• Networking opportunities
• Cocktail reception
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Join over 600 fellow small business entrepreneurs for a special day of networking, interactive workshops, keynote addresses and panel discussions. You'll hear inspiring success stories and get the useful information you need to ensure your business is a true industry leader.
$99* General Admission includes:
• High-profile speakers
• Panel discussions and Q&A
• Breakout sessions
• Vendor fair
• Luncheon with keynote speaker
• Networking opportunities
• Cocktail reception
Read full article
HITN TV Launches Nation’s First and Only Digital Transition Field Trial Workshops for Latino Consumers
New York, NY—October 15, 2008 - The Hispanic Information Telecommunications Network (HITN) today announced the nation’s only consumer-direct digital transition video conference workshops aimed at Latino households. Television Digital – Es Hora del Cambio, is an initiative incorporating live video conference workshops via the HITN proprietary CBO Connect private member network. In addition, HITN has launched public service announcements on its national television platforms featuring Commissioners Jonathan Adelstein and Robert McDowell of the Federal Communications Commission (FCC). The initiative also offers consumer-direct converter box dissemination in New York and Puerto Rico.
“Digital television will bring exciting advances in broadcast technology that could increase significantly the quality and scope of program services,” said José Luis Rodríguez, President, CEO and Founder of HITN TV. “As the nation’s only television network dedicated to public service programming for Latino audiences, we are excited to go beyond the information campaigns that other television networks have to offer and actually provide televised workshops as a direct service to Spanish-speaking viewers.”
“Digital television will bring exciting advances in broadcast technology that could increase significantly the quality and scope of program services,” said José Luis Rodríguez, President, CEO and Founder of HITN TV. “As the nation’s only television network dedicated to public service programming for Latino audiences, we are excited to go beyond the information campaigns that other television networks have to offer and actually provide televised workshops as a direct service to Spanish-speaking viewers.”
Crisis brings record traffic to financial sites
Spurred by the financial crisis, users are dialing up financial sites in ever-increasing numbers, with September's U.S. visitor numbers up 30% over 2007, comScore Media Metrix has found. The number of daily U.S. unique visitors to financial sites surged past 30 million on Sept. 29, when the Dow Jones Industrial Average lost more than 774 points, versus the month of August when the number of visitors was below 20 million, according to comScore. Financial Times
Latin Heat Online & Livier Productions Announce Strategic Alliance to Further Latino Programming
Latin Heat Online, a division of Latin Heat Entertainment, today announced that it has entered into a multi- faceted strategic alliance with Livier Productions which includes added web distribution for their new web series Ylse and the cross-promotion of both company brands via the latinheat.com website and the web series. Latin Heat.com has seen its online hits jump by over half a million in just two months, with the addition of video. Ylse, the first web series on the Latin Heat website, will be an added asset.
Actress/producer Ruth Livier (Resurrection Blvd., Drag Me to Hell, Los Campeones de la Lucha Libre) heads Livier Productions and stars in the recently premiered new groundbreaking web series Ylse, which follows the title character up the journalistic ladder in this not so politically correct comedy. Ylse struggles with her professional life, while navigating the unique circumstances of those living a dual existence: being an American woman of Mexican descent and working in the male-dominated entertainment news industry.
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Actress/producer Ruth Livier (Resurrection Blvd., Drag Me to Hell, Los Campeones de la Lucha Libre) heads Livier Productions and stars in the recently premiered new groundbreaking web series Ylse, which follows the title character up the journalistic ladder in this not so politically correct comedy. Ylse struggles with her professional life, while navigating the unique circumstances of those living a dual existence: being an American woman of Mexican descent and working in the male-dominated entertainment news industry.
Read full article
Sunday, October 12, 2008
Online ad growth predicted despite economic slowdown
The Berlin-based European Information Technology Observatory is predicting 23% growth in worldwide online advertising this year, with a 13% uptick being forecast for spending on the format in the U.S. Global online ad spending is expected this year to total $43.3 billion, with $18.6 billion in U.S. spending, $12.4 billion in European spending, $4.5 billion in Japan and $1.6 billion in China.
Read full article The Hollywood Reporter
Read full article The Hollywood Reporter
Tuesday, October 7, 2008
What's the Right Amount of Online Advertising?
It can depend on the type of ad.
When Internet users are viewing ad-supported content, how many over-content ads are they willing to watch?
The answer is somewhere between one and five ads that interrupt content per hour, according to 61% of US adult Internet users surveyed in September 2008 by Dynamic Logic. The median response was two per hour.
Read full article
When Internet users are viewing ad-supported content, how many over-content ads are they willing to watch?
The answer is somewhere between one and five ads that interrupt content per hour, according to 61% of US adult Internet users surveyed in September 2008 by Dynamic Logic. The median response was two per hour.
Read full article
Sunday, October 5, 2008
Digital cinema looks south
Latin America is slowly waking up to digital cinema. While still far behind the U.S., Europe and Asia, the number of DCI-grade digital systems south of the border has tripled in the past year—from around 15 systems in the fall of 2007 to approximately 50 expected by the end of 2008. Mexico will have 16 systems, Brazil 15 and Ecuador four, with the rest in Chile, Peru and Argentina. Even the Falkland Islands, possibly the first country in the world to go 100% digital, has upgraded their single screen in Stanley with digital 3D. 3D is the primary factor driving digital conversions. Of the 50 digital systems, all but a few of the original 1.3K installations have been upgraded to 3D. The addition of 3D makes it easier for exhibitors to justify the cost, as they see immediate results at the box office.
Latin American exhibitors typically increase the ticket prices by 10 to 20% over the standard, with the houses frequently selling out and the 3D titles running significantly longer than non-3D titles. For instance, it’s not uncommon for a popular 3D title, such as Disney’s Meet the Robinsons, to be on screens for a good five months in markets like São Paulo, Brazil.
For more information
Latin American exhibitors typically increase the ticket prices by 10 to 20% over the standard, with the houses frequently selling out and the 3D titles running significantly longer than non-3D titles. For instance, it’s not uncommon for a popular 3D title, such as Disney’s Meet the Robinsons, to be on screens for a good five months in markets like São Paulo, Brazil.
For more information