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World
Wrestling Entertainment (WWE) has announced the promotion of Cheryl Kong to
VP marketing Canada, Latin America and China.
In her new role, Kong is responsible for the management, and continued development,
of regional marketing teams in Canada, Latin America and China, overseeing all
marketing, promotion and publicity of WWE Brand and Properties.
Kong joined
WWE Canada in 2002.
WWE Canada, Latin America and China president Carl De Marco says, ”Cheryl
has been instrumental in leading her team and developing marketing and public
relations initiatives throughout Canada, Latin America and China. She will continue
to be a driving force in WWE’s international expansion efforts building
the brand in all three territories.”
Within the past year, WWE has opened offices in Sao Paolo, Brazil and Shanghai
and has recently launched television programming in the Chinese provinces of
Guangdong, Chongqing, Jiangsu with additional launches expected in Hubei and
Shaanxi.
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