La Opinión hired Andres Fuentes as vice president
of Sales. Fuentes will oversee the publication’s advertising sales organization
including local retail, national, online, integrated sales and new business
development. Additionally, he will work with ImpreMedia corporate sales in building
out cross-market integrated sales programs. He will report to Monica Lozano,
publisher and chief executive officer of La Opinión.
“Andres brings enormous dynamism and a proven track record
to La Opinión,” said Lozano, “His experience in cross platform
sales is critical to our organization as we diversify the scope and product
mix to meet customer expectations and sustained revenue growth.”
Most recently Fuentes was the general sales manager at Univision
Radio’s KLVE-FM and KTNQ-AM. He worked with Univision for seven years.
KLVE-FM is described in promotional materials as one of the largest radio stations
in the Univision Radio Network.
In the 1990s, he worked at La Opinión as general manager
of La Opinión Para Ti, a home delivered publication co-produced in partnership
with the Los Angeles Times. Fuentes is a graduate of the Universidad de Chile
in Santiago, Chile.
La Opinión is a leading Spanish-language daily newspaper.
According to promotional materials it distributes 124,000 copies throughout
the five-county Southern California area and reaches over 482,000 readers on
a daily basis. La Opinión is owned and operated by ImpreMedia LLC.
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