‘Oprime el red button and order’: Do burgers in Spanglish satisfy? by latinvision media
In a popular post last week, Latino media and
social tech guru Giovanni Rodriguez addressed why it is that
English-language content – and Spanglish content, in a growing number of
cases – has become a favorite tool of advertisers trying to reach Latino
customers.
On the use of Spanglish, he warned: “As we all
know, there are lots of Latinos who easily navigate from English to Spanish,
from Spanish to English. It’s natural for them. But it’s painfully obvious when
Spanglish is unnatural. I wouldn’t advise a marketer to speak in Spanglish
unless it made sense (the right message, the right messenger, and the right
context).”
