The Latin Recording Academy® And Univision Announce New Six-Year Agreement For The Latin Grammy Awards® by latinvision media
MIAMI, June 26, 2012 -- /PRNewswire/ -- The
Latin Recording Academy® and Univision announced today a new six-year deal
that will keep the biggest night in Latin music, the annual Latin GRAMMY Awards®
telecast, on Univision through 2018. Univision has been the home of the Latin
GRAMMY®s since 2005. This year´s XIII Annual Latin GRAMMY Awards will take place
live on Thursday, Nov. 15, 2012, at the Mandalay Bay Events Center in Las Vegas
from 8 – 11 p.m. ET/PT (7 p.m. Central). For updates and breaking news, please
visit
www.latingrammy.com and The Latin Recording Academy´s social networks on
Twitter and Facebook:
www.twitter.com/latingrammys and
www.facebook.com/latingrammys.
"We are very pleased to continue our
longstanding partnership with our friends at Univision," said Gabriel Abaroa
Jr., President/CEO of The Latin Recording Academy. "For the past seven years,
the Latin GRAMMYs and Univision have consistently collaborated to bring viewers
unique and dynamic musical performances from today´s talented Latin musicians
from around the world. We are extremely proud of our consistent growth, which is
reflected in the success we have achieved, and we look forward to the next six
years of our expanding partnership."
"Univision is the home to some of the biggest
nights in entertainment for Hispanics and as such we are pleased to extend our
partnership with The Latin Recording Academy," said Cesar Conde, President of
Univision Networks. "Through this agreement, Univision will continue to elevate
the first-class Latin GRAMMY experience that Hispanic Americans look forward to
every year like only Univision can deliver."
In addition to the annual awards telecast, the
six-year agreement also includes the development of new Latin GRAMMY specials,
details of which will be announced in the future.
The Latin GRAMMY Awards telecast is one of
Univision´s most watched events, ranking as its highest-rated special. Last
year´s 12th Annual Latin GRAMMY telecast was watched by 11.1 million viewers in
the U.S. who tuned in to all or part of the live three-hour broadcast on the
Univision Network. The show delivered an average audience of 5.7 million total
viewers 2+ and positioned Univision as the No. 1 broadcast network for the
entire night among adults 18–34 for the second consecutive year. The 12th Latin
GRAMMYs also generated more than 25 million impressions on Twitter throughout
the evening, helping the Latin GRAMMYs and Univision win the night for social TV
as well. Additionally, the Latin GRAMMY Awards on Univision continue to attract
more Hispanic viewers in the demographic groups of total viewers 2+, adults
18–49 and adults 18–34 than the combined audiences of the biggest awards shows
on primetime television. The Latin GRAMMY Awards telecast is broadcast to more
than 100 countries.
The Latin Recording Academy is an
international, membership-based organization comprised of Spanish- and
Portuguese-speaking recording artists, musicians, songwriters, producers and
other creative and technical recording professionals. The organization is
dedicated to improving the quality of life and cultural condition for Latin
music and its makers. In addition to producing the Latin GRAMMY Awards to honor
excellence in the recorded arts and sciences, The Latin Recording Academy
provides educational and outreach programs for the Latin music community. For
more information about The Latin Recording Academy, please visit
www.latingrammy.com. For breaking news and exclusive content, join the
organization´s social networks as a Twitter follower at
www.twitter.com/latingrammys,
and a Facebook fan at
www.facebook.com/latingrammys.
SOURCE: The Latin Recording Academy