LuxeYard Unveils First Flash Sales Site Targeted For Latinos by latinvision media
LOS ANGELES, Aug. 14, 2012 /PRNewswire/ --A leading luxury fashion and home
flash sales site,LuxeYard,
Inc. (OTC Q B: LUXR), announced the soft launch of a new division and
La Fashion today. The site, which will also feature Spanish and Portuguese
translations, offers Latino and Hispanic shoppers access to curated luxury
apparel and home decor online at discounted prices.
Founded in New York City on July 1, 2012, the members-only site is a
reconceptualization of its predecessor, Eopulence.com, and offers consumers
direct access to unique, curated luxury merchandise at 20% to 70% off retail
prices. De La Fashion will feature men´s and women´s fashions, top cosmetics and
beauty essentials and unique finds for home, garden and backyard needs. Featured
brand offerings on the site will include Roberto Cavalli sunglasses, Soho Hearts
jewelry, Tripsciusive iPhone cases and Kitsch scarves.
The new division and site will be helmed by recently promoted De La Fashion
president and site director,Christian Vega, who was formerly Chief of Business
Development for LuxeYard.
"De La Fashion is the ideal luxury style destination for savvy Latin American
and Hispanic shoppers who enjoy living a lavish lifestyle, who fill their homes
with distinct furniture and decor and fill their closets with on-trend fashions
that epitomize luxury and a life well-lived," said Vega.
robust member incentive program will be implemented the first few weeks
following initial launch, rewarding members who invite their friends to join the
site with cash payments once their friend makes an initial purchase. The money
goes straight to their PayPal account, or other suitable payment account, and
there is no limit on how much cash each member can accrue from converted
Among the highly coveted luxury apparel items offered on the site is the bespoke
"De La Suit". De La Fashion allows online shoppers to design their own custom
suit and choose the exterior color, inseam and cut of the one-of-a-kind piece.
Pricing for a bespoke suit is between $400 and $2,500 and the custom order is
cut and delivered within 5-8 weeks.
La Fashion will also feature a special online Media section that will be curated
through media partnerLatin Connoisseur Magazine, and will host interviews and
articles on Latin celebrities and news and offer Home/Living Do-It-Yourself tips
"We´ve experienced considerable success with the social e-commerce model that
has pushed LuxeYard to the forefront of the flash sales market and we look
forward to replicating that success with De La Fashion, expanding our reach and
making luxury truly accessible for all," said LuxeYard, Inc. CEOBraden Richter.
"We´re proud to be the first luxury flash sales site to bring this new paradigm
shift to the Latino and Hispanic audiences, who have a deep appreciation for
living a Luxe life."
About Luxeyard, Inc.
LuxeYard is a members-only flash sale site for luxury home furnishings, decor
and fashion that offers access to unique products sourced from an experienced
team at prices up to 70 percent off retail. LuxeYard is the pioneer of Concierge
Buying, which gives members the power to determine the items sold on the site,
and Group Buy that allows them to lower the price by sharing sale items with
friends. With a veteran retail, ecommerce and digital marketing management team,
LuxeYard partners with trendsetters and industry insiders to deliver
interactivity and content on its pages. To become a member, visit
SOURCE: LuxeYard, Inc.